高级内容制作经理
Senior Manager Content Production
加入我们,共同打造一个为所有人提供可及、高质量且可持续的医疗健康的繁荣生态系统。
职位概述:
athenahealth 正在寻找一位高级内容制作经理,负责收入周期管理(RCM)的内容创作和主题内容的主导。该职位将主导更广泛的内容策略中的 RCM 内容路线图,并撰写大部分 RCM 内容,特别是博客和电子书。除了 RCM 外,该职位还将根据业务优先级和内容需求的变化,灵活地进入相关解决方案领域,包括基于价值的护理和支付方、互操作性以及患者体验。
这是一个高级个人贡献者角色,适合一位经验丰富的医疗科技撰稿人,能够深入掌握 RCM 知识,与内部主题专家建立信任关系,并将复杂主题转化为适用于各种受众和专业领域的清晰、权威内容。该职位向高级内容编辑经理汇报,并与产品和组合营销、品牌及整合营销团队紧密合作,这些团队分布在高度跨职能、矩阵式组织中。
关于团队:
内容团队开发符合受众需求、买家旅程阶段和上市策略的战略性、故事驱动型内容。团队采用新闻编辑室风格的报道模式:每个报道负责人发展专业知识,培养专家关系,并对特定领域的内容质量、相关性和持续发展负责,同时具备足够的灵活性以在优先事项变化时支持相邻报道领域。
核心职责:
- 主导 RCM 报道及其在更广泛内容策略中的内容路线图,作为该报道的主要负责人。
- 根据需要灵活进入相邻解决方案领域,如基于价值的护理和支付方、互操作性以及患者体验,快速掌握相关知识,以便在短时间内产出可信、信息丰富的内容。
- 深入掌握 athenahealth 的 RCM 解决方案、客户需要、市场背景和上市策略;成为内容团队中值得信赖的 RCM 专家。
- 撰写 athenahealth 的 RCM 内容,主要关注高质量的博客和电子书,以支持整个销售漏斗中的受众。
- 进行访谈、审查数据并进行研究,以基于真实的主题深度,开发准确、有用且引人入胜的内容,涵盖 RCM 和相邻领域。
查看英文原文
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Position Summary:
athenahealth is seeking a Senior Manager, Content Production to lead hands-on content creation and subject-matter ownership for Revenue Cycle Management (RCM). This person will own the RCM content roadmap within the broader editorial strategy and will write the majority of RCM content, with particular emphasis on blogs and eBooks. Beyond RCM, this person will flex into related solution areas, including Value-Based Care and Payer, Interoperability, and Patient Experience, as business priorities and content needs evolve.
This is a senior individual-contributor role for an accomplished healthcare technology writer who can develop deep RCM fluency, build trusted relationships with internal subject-matter experts, and translate complex topics into clear, authoritative content for a range of audiences and specialties. The role reports to the Senior Manager, Editorial Content and partners closely with Product and Portfolio Marketing, Brand, and Integrated Marketing across a highly cross-functional, matrixed organization.
About the Team:
The content team develops strategic, story-driven content aligned with audience needs, buyer journey stages, and go-to-market priorities. The team uses a newsroom-style beat model: each beat owner develops subject-matter depth, cultivates expert relationships, and takes responsibility for the quality, relevance, and ongoing development of content in that domain, while remaining adaptable enough to support adjacent beats when priorities shift.
Essential Job Responsibilities:
- Own the RCM beat and its content roadmap within the broader editorial strategy, serving as this beat's primary owner.
- Flex into adjacent solution areas, such as Value-Based Care and Payer, Interoperability, and Patient Experience, as needed, developing working fluency quickly enough to produce credible, well-informed content on short notice.
- Develop deep fluency in athenahealth's RCM solutions, customer needs, market context, and go-to-market priorities; become the content team's trusted RCM subject-matter owner.
- Write athenahealth’s RCM content, with a primary focus on high-quality blogs and eBooks that support audiences across the funnel.
- Conduct interviews, review data, and perform research to develop accurate, useful, and compelling content grounded in genuine subject-matter depth, across RCM and adjacent domains as assigned.
- Tailor content approach and voice for a variety of audiences and specialties, including Specialties, Enterprise, Small Group, and Group segments.
- Serve as a content consultant for related landing pages, emails, and webinars, helping partners maintain narrative consistency and editorial quality.
- Create clear, well-scoped briefs for freelance writers when additional support is needed, and review their work for accuracy, quality, and alignment.
Additional Job Responsibilities:
- Coordinate stakeholder review and approval cycles across a highly matrixed, cross-functional organization, track feedback and decisions, and keep partners informed of content status and next steps.
- Partner with Product and Portfolio Marketing, Brand, and Integrated Marketing to connect content with messaging, campaigns, and go-to-market initiatives across RCM and adjacent solution areas.
- Apply SEO and AI search optimization practices, including AIO, LLMO, and GEO, to content planning, briefs, and execution.
- Use performance insights supplied by reporting partners to refine topic selection, formats, and future content plans.
- Conduct periodic audits of RCM (and, as needed, adjacent domain) content to identify gaps, overlaps, refresh opportunities, and priorities for new content
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Expected Education & Experience:
- 8-10 years of experience in content marketing, editorial, journalism, or professional writing roles, including substantial experience creating long-form B2B content.
- Healthcare industry experience required; direct experience with RCM strongly preferred. Familiarity with Value-Based Care and Payer, Interoperability, or Patient Experience is a plus.
- Demonstrated success operating in a highly cross-functional, stakeholder-heavy, matrixed organization, coordinating input and approvals across multiple teams without direct authority.
- Exceptional writing and editing skills, with the ability to turn complex, technical, or regulated subject matter into polished, accessible content.
- A strong portfolio that includes long-form business content such as blogs, eBooks, guides, reports, or case studies.
- Demonstrated ability to develop genuine subject-matter expertise quickly across more than one domain, and to build productive relationships with internal experts and cross-functional partners.
- Proven ability to flex tone, depth, and format for different audiences and specialties (e.g., Enterprise vs. Small Group, general vs. specialty-specific).
- Working knowledge of SEO and AI search optimization practices and how they inform content planning and execution.
- Strong judgment, organization, and stakeholder communication skills.
- Ability to work independently, manage competing priorities, and produce high-quality work in a changing environment.
- Bachelor's degree in English, journalism, marketing, communications, or a related field.
Expected Compensation
$96,000 - $162,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision:In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture:Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment:Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
athenahealth.com/careers/equal-opportunity
Originally posted on Himalayas