品牌洞察经理
Brand Insights Manager
关于公司
Gravity Global 是全球最获殊荣的营销咨询公司,专注于在复杂市场中运营的品牌。我们以战略、创新、技术、数据和创意为核心,打造品牌与需求营销计划,为客户提供转型性增长。
我们在美国、欧洲和亚太地区拥有 14 个全资办公室,以及在新兴市场的全球人才中心,你可以在一个快速发展的组织中建立真正的全球职业,在被公认为英国和美国“年度代理机构”的快速成长全球网络中发挥关键作用。
作为我们的智能团队的重要成员,与策略、客户账户和其他代理团队紧密合作,成功候选人将把数据转化为战略洞察,揭示机会,指导代理团队的思考,并增强知名品牌在不同行业和受众中的客户成果。这是一个人准备迈向职业生涯下一步的理想机会——在一支关键团队中发挥核心作用,帮助区分代理机构并推动其未来增长。
主要职责
- 使用行业工具、人工智能解决方案和桌面研究,收集和分析二手数据,生成品类、竞争和消费者洞察,以支持战略决策。
- 全程主导社交媒体监听项目,从布尔查询设计到分析及洞察驱动的客户叙事开发。
- 管理全规模的一级研究项目,从研究设计和项目管理到执行、分析和结果展示。
- 将一级、二级和社交媒体监听数据综合成有说服力的叙述和可操作的建议,并清晰自信地向内部团队和客户利益相关者展示研究成果。
- 通过提供基于研究的洞察,支持新业务倡议和客户获取工作,加强提案和战略建议。
- 在整个代理机构内倡导洞察和研究的价值,教育内部团队最佳实践、能力以及如何通过洞察推动战略和创意卓越。
技能、知识和专长
- 在代理机构或咨询环境中,具有 4 年以上洞察、研究或战略相关工作的经验。
- 具备强大的分析和批判性思维能力,能够将各种数据解读为有意义的洞察。
查看英文原文
About Us
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.
Working as integral part of our Intel Team and partnering closely with Strategy, Account, and other agency teams, the successful candidate will transform data into strategic insights that illuminate opportunities, guide agency thinking, and strengthen client outcomes for renowned brands across diverse industries and audiences.This is an ideal opportunity for someone ready to take the next step in their career—playing a central role in a critically important team that helps differentiate the agency and drive its future growth, all within a fast-growing global network recognised as Agency of the Year in both the UK and the US.
Key Responsibilities
- Sourcing and analysing secondary data using syndicated tools, AI-driven solutions, and desk research to generate category, competitive, and consumer insights that inform strategic decision-making.
- Leading social listening projects end-to-end from Boolean query design through analysis and the development of insight-driven client narratives.
- Managing full-scale primary research projects from study design and project management to execution, analysis, and the presentation of findings.
- Synthesizing primary, secondary, and social listening data into compelling narratives and actionable recommendations and presenting research outputs clearly and confidently to internal teams and client stakeholders.
- Supporting new business initiatives and client acquisition efforts by delivering research-driven insights that strengthen pitches and strategic recommendations.
- Championing the value of insights and research across the agency, educating internal teams on best practices, capabilities, and how insights can fuel strategic and creative excellence.
Skills, Knowledge and Expertise
- 4+ years’ experience in insights, research, or strategy roles within agency or consultancy environments.
- Strong analytical and critical-thinking capability, with the ability to interpret various data into meaningful insights.
- Strong project management skills, with the ability to manage multiple projects simultaneously and maintain high-quality output under tight timelines.
- Exceptional attention to detail, ensuring accuracy and rigor across all analyses and deliverables.
- Collaborative mindset, working effectively with cross-functional teams—including strategy, creative, account management, and other agency teams.
- Proactive problem-solving, able to anticipate needs, identify issues early, and recommend appropriate solutions.
Social Listening:
- Strong proficiency in social listening platforms (e.g., Brandwatch, Meltwater, Sprinklr, Talkwalker) including Boolean query construction, data extraction, and dashboard management.
- Proven/ demonstrated ability to interpret social listening data through a strategic lens, translating digital conversation patterns into actionable client insights.
Primary Research:
- Strong working knowledge of qualitative and quantitative research methodologies, with the ability to recommend and apply the right approach for each project or brief.
- Experience designing and implementing primary research studies (both qualitative and quantitative) including instrument development (survey questionnaires and discussion guides), sampling plans, fieldwork and supplier management, and the synthesis of findings into strategic insights and well-structured client deliverables.
Secondary Research:
- Experience leveraging syndicated tools (e.g., Mintel, MRI Simmons, Statista, eMarketer, GWI, WARC, etc.) to guide and inform outputs such as trend analysis, audience profiling, competitive landscaping, and cultural insights.
What we can offer:
While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.
Key aspects of being part of the Gravity Global community:
- 💰 Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
- 🚀 Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
- 🤝 Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success.
- 🎓 Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
- 🌴 Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
- 🎉 Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme.
- 👨👩👧 Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.
- 🌱 Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.
Important Disclosure:
At Gravity Global, we believe in recognising every team member’s contribution. Your total rewards package – including salary and benefits – will align with country specific labor laws and our company policies. We’ll walk you through all the details during the offer stage.
Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.
If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.
Originally posted on Himalayas