出海雷达

产品营销经理 – 云原生 – 美国远程

Product Marketing Manager – Cloud Native – USA Remote

开发工程市场运营限定地区(需当地身份)
公司Lightspeed Human Capital Management Inc.
薪资未公开
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间15 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

作为产品市场经理,你将负责为客户开源和商业产品的叙述,通过创建清晰且有说服力的定位和信息,以及教育和推广市场。你将与市场和销售团队紧密合作,为他们提供销售工具和营销材料,以突出产品、业务优势和竞争差异化,同时与跨职能团队合作,将新产品推向市场。

  • 为客户的产品定位、价值主张和信息进行开发,使我们的产品在市场竞争中脱颖而出
  • 创建关键的产品资料资产,帮助解释我们的产品、解决方案和服务(技术演示文稿、白皮书、案例研究、演示文稿、博客、视频)
  • 收集其他商业和开源产品的竞争情报,并推动竞争分析和定位
  • 向销售团队传达新产品的愿景和价值,并开发有助于销售流程的销售工具
  • 支持不同渠道的市场营销传播内容的开发
  • 与行业分析师紧密合作,参与并影响他们对行业的报告
  • 制作有吸引力的对外内容,包括思想领导力内容、客户故事、网络研讨会、数据表、解决方案指南
  • 推动有吸引力的产品发布和营销活动
  • 与生态系统合作伙伴合作,创建联合价值主张文档和合作伙伴资料
  • 参与上市(GTM)活动的技术方面,如路演、研讨会、网络研讨会、解决方案演示以及行业和合作伙伴活动
  • 整合客户反馈,发现新兴需求和趋势,从而带来创新解决方案
  • 与我们的解决方案的客户和用户建立联系,以定义客户推荐和案例研究
  • 5年以上技术软件产品的成功经验,曾在产品营销、内容营销或业务开发岗位任职
  • 对开源技术和其社区有天生的热情
  • 对数据中心基础设施及相关业务有良好的理解
  • 优秀的人员和项目管理技能,能够与不同职能团队和第三方进行互动和组织协作
  • 出色的书面沟通和演讲能力
  • 具备与潜在客户、客户和媒体互动的能力和经验
查看英文原文

As a Product Marketing Manager you will be responsible for the narrative of our clients’ open source and commercial products by creating clear and compelling positioning and messaging, and educating and evangelizing the market. You’ll work closely with marketing and sales teams by equipping them with sales tools and marketing material to position the product, business benefits, and competitive differentiation while working with cross-functional teams to launch new products to market.

  • Develop our clients’ product positioning, value proposition and messaging that differentiates our products from other competitive products in the market
  • Create key product collateral assets that help explain our products, solutions and services offerings (technical presentations, white papers, case studies, presentations, blogs, videos)
  • Gather competitive intelligence about other commercial and open-source products and drive competitive analysis and positioning
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
  • Support the development of marketing communications across different channels
  • Work closely with industry analysts to participate in and influence their reporting on the industry
  • Produce compelling external-facing content, including thought leadership content, customer stories, webinars, data sheets, solution guides
  • Drive compelling product launches and marketing campaigns
  • Work with ecosystem partners to create joint value proposition documents and partner collaterals
  • Participate in technical aspects of go-to-market (GTM) engagements like roadshows, workshops, webinars, solutions demos, and industry and partner events
  • Synthesize customer feedback to discover emergent needs and trends that lead to innovative solutions.
  • Connecting with customers and users of our solutions to define customer testimonials and case studies
  • 5+ years Successful experience with technical software products, either as product marketer, content marketer or business developer
  • You’re innately passionate about open source technologies and their communities
  • Good understanding of data center infrastructure and related businesses
  • Excellent people and project management skills to interact and organize teamwork across functional teams and third parties.
  • Standing-out written communication and presentation skills
  • Capability and experience in engaging with prospects, clients, media, influencers and partners at all levels, including DevOps and C-levels
  • A very strong team spirit: we believe that the quality of our team is the number one asset of the Company
  • Extreme focus on meeting goals: we are fast growing, but this is just the beginning; we are an industry leader that strives for perfect execution
  • Anything from a serious interest to a definite passion for Open Source
  • Whatever your native language is, you have solid skills in English (French is a plus)

Talentxfactor, Inc. works with leading clients in the technology sector and is always looking for exceptional candidates searching for their next opportunity. If this sounds like you, connect with us on LinkedIn, follow us on Twitter @talentxfactor, and visit our websitewww.talentxfactor.com.
ABOUT OUR FIRM:
WELCOME TO TALENTXFACTOR.COM
TALENTXFACTOR.COM Inc. is considered a global leader in the recruitment for top tier VC funded opportunities in Tech. Please review our opportunities and feel free to reach out - we look forward to working with you.
CLIENT INDUSTRY: Containers/Cloud Native
JOB TITLE(s): Product Marketing Manager
Originally posted on Himalayas

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