联盟经理,营养品
Affiliate Manager, Nutra
职位描述:高级营养品联盟经理
绩效营销与增长运营
地点:完全远程,墨西哥或南美洲
行业:健康与保健 / 直接面向消费者(营养补充剂)
汇报对象:增长负责人 / 市场总监
机会介绍
我们正在为竞争激烈且受监管的品类中的高端健康与保健产品打造一个高速、以绩效为导向的增长引擎。我们寻找一位实践者——而非被动协调者——来负责联盟获取计划的增长和优化。
该职位位于合作伙伴管理和媒体购买的交汇点。你不仅仅是发送邮件;你是在Meta、Google、TikTok以及ExoClick、TrafficJunky等替代渠道上战略性地构建稳健的获取基础设施。你必须理解方程式的“两边”:如何招募顶级流量合作伙伴,以及在高审查环境中付费获取机制的实际运作方式。
核心职责:
1. 计划工程与扩展
- 直接招募:识别、入职并激活高价值的联盟、媒体买家和合作伙伴网络。你将主导冷接触并协商复杂的商业条款。
- 替代流量扩展:将获取范围从主流平台扩展到原生、推送和高流量环境(如ExoClick、TrafficJunky等)。
- 合作条款设计:根据内部利润率目标、审批率和LTV目标,对CPA/CPL/RevShare等支付条款进行对齐。
2. 技术与漏斗优化
- 跨职能协作:与内部创意和开发团队合作,推出并测试新的广告内容、视频销售页(VSL)和测验漏斗。
- 跟踪与归因:使用Voluum、RedTrack或Everflow等工具,确保服务器端跟踪、后端通知和像素的100%准确性。
- 基础设施韧性:构建并维护账户/域名基础设施,以减少单点故障,同时遵守平台规则。
3. 质量控制与合规
- 流量审计:持续监控线索质量、退款率和退款信号。你是防范欺诈的第一道防线。
- 受监管的扩展:与法务/合规团队合作,在健康声明指南范围内激进但负责任地扩展业务。
- 标准操作流程开发:制定联盟入职、欺诈检查和创意审批的“操作手册”。
所需经验与资格:
- 行业经验:4年以上联盟/绩效营销相关经验
查看英文原文
Job Description: Senior Nutra Affiliate Manager
Performance Marketing & Growth Operations
Location: Fully Remote Mexico or South America
Sector: Health & Wellness / Direct-to-Consumer (Nutraceuticals)Reports To: Head of Growth / Marketing Director
The Opportunity
We are building a high-velocity, performance-driven growth engine for premium health and wellness products within competitive and regulated categories. We are looking for a practitioner—not a passive coordinator—to own the growth and optimization of our affiliate acquisition program.
This role sits at the intersection of Partner Management and Media Buying. You aren't just sending emails; you are strategically building a resilient acquisition infrastructure across Meta, Google, TikTok, and alternative sources like ExoClick and TrafficJunky. You must understand the "both sides" of the equation: how to recruit elite traffic partners and how paid acquisition mechanics actually work in high-scrutiny environments.
Core Responsibilities:
1. Program Engineering & Scaling
- Direct Recruitment: Identify, onboard, and activate high-value affiliates, media buyers, and partner networks. You will lead cold outreach and negotiate complex commercial terms.
- Alternative Traffic Expansion: Diversify acquisition beyond mainstream platforms into native, push, and high-volume environments (ExoClick, TrafficJunky, etc.).
- Deal Structuring: Align payout terms (CPA/CPL/RevShare) with internal margin goals, approval rates, and LTV targets.
2. Technical & Funnel Optimization
- Cross-Functional Sync: Collaborate with internal creative and dev teams to launch and test new advertorials, VSLs, and quiz funnels.
- Tracking & Attribution: Ensure 100% accuracy in server-side tracking, postbacks, and pixels using tools like Voluum, RedTrack, or Everflow.
- Infrastructure Resilience: Build and maintain account/domain infrastructure to reduce single points of failure while staying compliant with platform rules.
3. Quality Control & Compliance
- Traffic Auditing: Continuously monitor lead quality, refund rates, and chargeback signals. You are the first line of defense against fraud.
- Regulated Scaling: Work with the Legal/Compliance team to scale aggressively but responsibly within health-claim guidelines.
- SOP Development: Create the "Playbook" for affiliate onboarding, fraud checks, and creative approvals.
Required Experience & Qualifications:
- Industry Expertise: 4+ years in Affiliate/Performance Marketing, specifically within Nutra, Supplements, Beauty, or Regulated Health.
- Media Buying Literacy: Deep understanding of Meta, Google, and TikTok ad policies, creative packaging, and account health.
- The "Grey" Landscape: Proven experience operating in high-scrutiny environments (handling policy sensitivity, review delays, and asset risk).
- Data Mastery: Expert-level Google Sheets/Excel skills. You must be able to convert raw performance data into decisive action fast.
- Commercial Drive: Strong negotiation skills with a track record of closing deals and maintaining long-term partner relationships.
- Language: Professional-level written and verbal English is mandatory.
Preferred Qualifications:
- Experience scaling Nutra offers to $1M+ monthly revenue.
- Experience with international/multilingual funnels and global geos.
- Familiarity with CRM data (LTV, repeat purchase behavior) beyond the initial conversion.
Key Performance Indicators (KPIs):
- Volume: Active, qualified affiliates and total revenue contribution.
- Efficiency: CPA, blended CAC, and ROAS by partner.
- Quality: Lead-to-sale conversion rates, refund/chargeback rates, and approval volume.
- Diversity: Reduction of revenue concentration risk across the partner mix.
Why Us?
- Competitive Compensation: Monthly salary + performance-based bonus scheme.
- Flexibility: Remote-first culture or a hybrid office in Cancun.
- Growth: A data-driven environment with a clear path to leadership for those who take total ownership of their numbers.
Originally posted on Himalayas