创意策略师
Creative Strategist
Third 是一家现代电商增长公司，帮助品牌将新兴平台转化为实际的销售渠道。我们的整合获取策略连接了 TikTok、Whatnot、Meta、Snap 等多个平台的顶尖团队——无需拼凑多个合作伙伴。Third 将深厚的垂直领域专业知识与现代执行能力相结合，在新平台上启动、运营和扩展电商业务，将文化、创作者和内容转化为实际产品销售。
职位描述
我们正在寻找一位高度有创意、分析能力强且注重业绩的创意策略师，为我们的客户提供能带来可衡量结果的创意策略和用户生成内容（UGC）概念。创意策略师将把品牌目标、消费者洞察、文化趋势和绩效数据转化为引人入胜的创意概念、钩子、脚本和简报。你将与创作者、编辑和创意人才经理紧密合作，将想法付诸实践，并利用绩效数据持续优化工作。
优秀的绩效创意位于策略、叙事、消费者心理学和数据的交汇点。你将持续研究社交平台上哪些内容有效，理解其原因，并将这些洞察转化为为客户创造的新创意机会。
你将负责：
· 制定创意策略和概念
- 为品牌、产品和受众制定以业绩为导向的创意策略。
- 研究品牌、竞争对手、消费者、趋势和现有创意，挖掘新的机会。
- 制定高质量的创意概念、角度、钩子、脚本和简报。
- 将产品优势和客户痛点转化为有吸引力的消费者信息。
- 深入了解每个客户的品牌声音、目标客户、定位和竞争环境。
- 利用绩效数据提升创意
- 分析创意表现，了解哪些有效、哪些无效以及原因。
- 将绩效数据和创意经验转化为可操作的建议和新概念。
- 在钩子、概念、信息、格式、CTA、创作者和叙事等方面制定测试策略。
- 识别成功的创意模式，并将这些经验转化为可重复的框架。
- 研究 TikTok、Meta、Instagram、YouTube 和其他平台上的成功内容，识别新兴的创意机会。
- 将创意想法付诸实践
- 编写或指导符合用户生成内容风格的脚本
查看英文原文
About third
Third is a modern-commerce growth company helping brands turn new and emerging platforms into real sales channels. Our integrated acquisition strategy connects best-in-class teams across TikTok, Whatnot, Meta, Snap, and beyond - eliminating the need to stitch together multiple partners. Third blends deep niche expertise with modern execution to launch, operate, and scale commerce on new platforms, transforming culture, creators, and content into real product sales.
The Role
We’re looking for a highly creative, analytical, and performance-minded Creative Strategist to develop creative strategies and user-generated content (UGC) concepts that drive measurable results for our clients. The Creative Strategist will turn brand objectives, consumer insights, cultural trends, and performance data into compelling creative concepts, hooks, scripts, and briefs. You’ll work closely with creators, editors, and creative talent managers to bring ideas to life — and use performance data to continually make the work better.
Great performance creative sits at the intersection of strategy, storytelling, consumer psychology, and data. You’ll constantly study what’s working across social platforms, understand why it works, and turn those insights into new creative opportunities for our clients.
What You’ll Do
· Develop creative strategy and concepts
- Develop performance-driven creative strategies across brands, products, and audiences.
- Research brands, competitors, consumers, trends, and existing creative to uncover new opportunities.
- Develop high-quality creative concepts, angles, hooks, scripts, and briefs.
- Translate product benefits and customer pain points into compelling consumer-facing messaging.
- Build a strong understanding of each client’s brand voice, target customer, positioning, and competitive landscape.
- Use performance data to make creative better
- Analyze creative performance to understand what is working, what isn’t, and why.
- Turn performance data and creative learnings into actionable recommendations and new concepts.
- Develop testing strategies across hooks, concepts, messaging, formats, CTAs, creators, and storytelling.
- Identify winning creative patterns and turn those learnings into repeatable frameworks.
- Study successful content across TikTok, Meta, Instagram, YouTube, and other platforms to identify emerging creative opportunities.
- Bring creative ideas to life
- Write and/or guide UGC scripts that feel authentic to the platform while remaining aligned with the brand and campaign objective.
- Partner with creators, editors, and creative talent managers to ensure concepts are executed effectively.
- Provide clear creative direction and feedback throughout the production process.
- Present creative recommendations and strategic insights to internal teams and clients when needed.
- Manage multiple brands and creative projects while maintaining a high standard of quality and strategic thinking.
What We’re Looking For
· 2+ years of experience in UGC creative strategy, performance marketing, advertising, copywriting, social media, or a related field.
- Strong understanding of direct-response and performance creative.
- Experience using creative analytics or intelligence platforms such as Motion, Atria, MagicBrief, or similar tools.
- Strong copywriting and storytelling skills; ability to generate a high volume of differentiated creative ideas.
- Strong understanding of consumer psychology and what makes people stop scrolling, engage, and take action.
- Experience analyzing creative performance data and turning insights into actionable recommendations.
- Deep familiarity with TikTok, Meta, Instagram, YouTube, and other short-form content platforms.
- Strong awareness of current social media trends, creators, formats, and platform behaviors.
- Strong communication and collaboration skills.
- Ability to move quickly, manage multiple projects simultaneously, and maintain strong attention to detail.
- Comfort receiving feedback, testing ideas, learning from performance, and iterating quickly.
Who You Are
· You constantly find yourself asking, “Why did this ad work?”
- You can look at a successful piece of content and identify the hook, angle, mechanism, storytelling approach, and psychological trigger behind it.
- You love coming up with ideas that can help a brand grow.
- You know how to turn a basic product benefit into an interesting story.
- You understand that creative isn’t just about making something look good — it needs to get people to act.
- You’re comfortable using data to challenge your own creative instincts.
- You enjoy working with creators and figuring out how to bring the best performance out of each person.
- You’re naturally curious and are always saving ads, TikToks, hooks, screenshots, brands, creators, and other examples for inspiration.
- You can balance strong creative intuition with performance data.
- You’re energized by building creative that feels native to the platform and delivers business results.
Why This Role Matters
Creative is one of the biggest drivers of performance in modern commerce.
This role helps determine not only what we make, but why we make it, connecting consumer insight, creative thinking, platform behavior, and performance data to produce work that gets attention and drives measurable results.
Success means consistently developing strong creative concepts, identifying winning patterns, improving performance through testing and iteration, and helping the broader team continuously raise the creative standard.
Benefits
Comprehensive health, dental, and vision coverage
Flexible PTO
Remote-first work environment with periodic team gatherings
Originally posted on Himalayas