市场数据分析师
Marketing Data Analyst
Description
MEDvidi 是一个由人工智能驱动的心理健康护理平台，正在为美国安全、有效且可扩展的精神病学护理设定新标准。我们结合持牌医疗提供者与专有 AI 工具，为 ADHD、焦虑、抑郁等状况提供一致且以结果为导向的治疗。MEDvidi 的技术自动化了病历记录、随访和治疗计划，使医疗提供者能够专注于患者护理，同时提高效率和临床质量。
在 MEDvidi，市场团队通过付费和自然获取方式帮助患者与心理健康护理建立联系。在我们跨职能的需求与供给小组中，团队专注于高效地增长需求，并将获取与我们的护理交付能力保持一致。
我们正在招聘一名市场数据分析师，以在保持良好营销投入产出比的同时推动获取增长。你将分析付费和自然营销渠道及单个活动的表现，推荐如何在渠道和活动中分配付费营销预算，构建并维护仪表盘以监控获取表现和转化漏斗，调查漏斗流失情况并识别提升获取和转化的机会，调查营销数据中的问题和差异以提高报告的准确性和可靠性，监控营销归因并协助解决测量缺口和问题，与团队合作进行 A/B 和 A/B/n 实验的规划、启动、监控和分析，并作为数据驱动的顾问，向我们的跨职能需求与供给小组传达清晰的发现和建议。
Responsibilities
- 分析付费和自然营销渠道及单个活动的表现。
- 建议如何在渠道和活动中分配付费营销预算。
- 构建并维护仪表盘以监控获取表现和转化漏斗。
- 调查漏斗流失情况并识别提升获取和转化的机会。
- 调查营销数据中的问题和差异以提高报告的准确性和可靠性。
- 监控营销归因并协助解决测量缺口和问题。
- 与团队合作规划、启动、监控和分析 A/B 和 A/B/n 实验。
- 作为数据驱动的顾问，向我们的跨职能需求与供给小组传达清晰的发现和建议。
Requirements
- 2 年以上市场数据分析师经验。
- 在 B2C 健康科技、远程医疗、基于订阅的数字产品或电子商务领域的市场分析经验。
- 具有近期的网页营销分析经验，重点关注付费获取、网站转化漏斗、归因和营销投资回报率。仅限于移动或桌面应用的经验不符合此要求。
- 具有在美国、欧洲或其他国际市场分析营销表现的经验，了解市场差异如何影响获取表现、用户行为和转化。
查看英文原文
Description
MEDvidi is an AI-powered mental healthcare platform setting a new standard for safe, effective, and scalable psychiatric care in the United States. We combine licensed providers with proprietary AI tools to deliver consistent, outcomes-driven treatment for conditions like ADHD, anxiety, depression, and more. MEDvidi's technology automates charting, follow-ups, and treatment planning, freeing providers to focus on patient care while improving efficiency and clinical quality.
At MEDvidi, the Marketing team helps connect patients with mental healthcare through paid and organic acquisition. Working within our cross-functional Demand and Supply group, the team focuses on growing demand efficiently and aligning acquisition with our capacity to deliver care.
We're hiring a Marketing Data Analyst to help scale acquisition while maintaining a strong return on marketing spend and effort. You'll analyze channel performance, identify opportunities for investment, investigate conversion funnel issues, and turn data into recommendations the team can act on.
Responsibilities
- Analyze the performance of paid and organic marketing channels and individual campaigns.
- Recommend how to allocate paid marketing spend across channels and campaigns.
- Build and maintain dashboards to monitor acquisition performance and conversion funnels.
- Investigate funnel drop-offs and identify opportunities to improve acquisition and conversion.
- Investigate issues and discrepancies in marketing data to improve reporting accuracy and reliability.
- Monitor marketing attribution and help resolve measurement gaps and issues.
- Plan, launch, monitor, and analyze A/B and A/B/n experiments in collaboration with the team.
- Serve as a data-driven advisor to our cross-functional Demand and Supply group, communicating findings and recommendations clearly.
Requirements
- 2+ years of experience as a Marketing Data Analyst.
- Experience in marketing analytics within B2C HealthTech, telemedicine, subscription-based digital products, or e-commerce.
- Recent hands-on experience in web marketing analytics, with a focus on paid acquisition, website conversion funnels, attribution, and marketing ROI. Experience limited to mobile or desktop applications does not meet this requirement.
- Experience analyzing marketing performance in US, European, or other international markets, with an understanding of how market differences affect acquisition performance, user behavior, and conversion funnels.
- Strong proficiency in SQL; experience using Python for data analysis.
- Experience with event-based web analytics tools such as PostHog, Mixpanel, GA4, or similar platforms.
- Experience with BI tools and building dashboards. We use Tableau, but experience with other systems is welcome.
- Solid knowledge of statistics and probability, with the ability to apply them to business questions and experiments.
- A structured approach to problem-solving: clarify the question, define the analytical plan, and then carry out the work.
- Ownership and follow-through, with the ability to prioritize work based on business impact.
- Transparent communication and an evidence-based approach to decision-making.
- Fluent Russian; English level B2 or higher.
- Proficiency in using LLMs in daily work, with the ability to critically evaluate their output.
- Ability to work CET/CEST overlapping hours.
- Comfortable working under a long-term B2B contractor model using personal equipment.
Would be a plus
- Hands-on experience with Google Tag Manager.
- Basic understanding of web technologies.
What we offer
- High-impact environment: A chance to contribute to a product-driven company in the medical tech space.
- Growth & compensation: Competitive compensation and clear growth opportunities.
- Remote-first: Fully remote, long-term B2B collaboration.
- Health & wellness: Health insurance after the probation period, plus sports & wellness compensation.
- Career development: Career growth, including personalized English lessons via Preply.
- Time off: 19 working days of vacation per year, 3 additional wellness days, and paid sick leave for the first 5 working days.
- Culture: Thoughtful gifts for important life events.
Ready to make an impact? Send us your profile, let's build something meaningful together.
MEDvidi is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and contractors. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Originally posted on Himalayas