Brand Director
我们的客户拥有一个快速扩展的美容品牌。频道设置：Shopee,TikTok Shop,Meta. 该团队由14人组成，包括战略，内容，创意，产品和影响者。缺失的人是将该机器转化为市场份额。这个角色曾被称作集团品牌经理。现在它是品牌总监数字因为工作已经超过了标题。你在线拥有品牌的声音，脸部和 P&L 贡献。离线存在，但它不会驱动日历。你实际上会做什么运行内部工作室就像新闻厅一样。内容不得到批准。它每天都会发送，测量和反复。你决定什么要制作和杀死。制作是内部的。如果你只向机构通知，这不是你的座位。让品牌和表现都说同一语言。媒体购买和数据坐在一个中央增长团队中。你不管理他们。你没有思考。如果创作者概念不能生存下来 ROAS 对话，它不会上线。如果顶级转换广告无法解释给客户，它不会扩展。领导人，而不是员工数量。14 人。所有人都在你身边。品牌，产品营销，内容，创造力，影响者。你的工作就是让它们比任何外部商店更快，比任何自由职业人士更聪明。这意味着你在文件中，编辑中，晚上9点就没有工作电话。至少在前两个季度里谁赢了这里？你已经经营了一个内部创意团队的品牌内。没有与之合作。运行。你已经开始在 Shopee 或 TikTok 商店上，可以和视觉-3s 和 ATC 之间的下降谈论。你阅读仪表板之前，你写短信一个22岁的编辑可以执行而不需要电话。你曾在初创公司或中型公司工作过，在那里你是后退者。如果你来自 Unilever 或 L'Oréal,肌肉记忆错误。你流利地说英语，因为你的半个伙伴不在越南。你有品牌基础 定位，RTB,架构 但当数字红的时候你不会隐藏在后面。我们的客户如何认为两个筛选器决定一切：你拥有它吗？和你学习比平台更快吗？如果是的，他们会投注你。如果你需要委员会覆盖或3个月的登录，他们不会。过程轮1:CMO 带来2次你杀了1次营销活动。我们会谈论为什么。轮2:CEO 没有幻灯片。我们测试判断，而不是抛光。真正原因这个角色存在品牌正在工作。频道正在工作。团队被聘用。现在它需要一个大脑 th
查看英文原文
Our client owns a fast-scaling beauty brand. The channels are set: Shopee, TikTok Shop, Meta. The team is built: 14 people across strategy, content, creative, product, and influencer. The missing piece is the person who turns that machine into market share.
This role used to be called Group Brand Manager. It's now Brand Director – Digital because the job outgrew the title. You own the brand's voice, face, and P&L contribution online. Offline exists, but it doesn't drive the calendar.
What You'll Actually Do
Run the in-house studio like a newsroom.
Content doesn't get approved. It gets shipped, measured, and iterated daily. You decide what gets made and what gets killed. Production is internal. If you've only ever briefed agencies, this isn't your seat.
Make brand and performance speak the same language.
Media buying and data sit in a central Growth team. You don't manage them. You out-think with them. If a creator concept can't survive a ROAS conversation, it doesn't go live. If a top-converting ad can't be explained to a customer, it doesn't scale.
Lead humans, not headcount.
14 people. All under you. Brand, product marketing, content, creative, influencer. Your job is to make them faster than any external shop and smarter than any freelancer. That means you're in the docs, in the edits, and in the 9pm this isn't working calls — at least for the first two quarters.
Who Wins Here
You've run an internal creative team inside a brand. Not worked with. Run.
You've launched on Shopee or TikTok Shop and can talk to the drop-off between view-3s and ATC.
You read dashboards before decks, and you write briefs that a 22-year-old editor can execute without a call.
You've worked at a startup or mid-size company where you were the fallback. If you're coming from Unilever or L'Oréal, the muscle memory is wrong.
You're fluent in English because half your partners aren't in Vietnam.
You have brand fundamentals — positioning, RTB, architecture — but you don't hide behind them when the number is red.
How Our Client Thinks
Two filters decide everything: Do you own it? and Do you learn faster than the platform changes?
If yes, they'll bet on you. If you need committee cover or a 3-month onboarding, they won't.
Process
Round 1: CMO — Bring 2 campaigns you killed and 1 you saved. We'll talk about why.
Round 2: CEO — No slides. We test judgment, not polish.
The Real Reason This Role Exists
The brand is working. The channels are working. The team is hired. Now it needs a brain that can keep all three compounding when CPMs double and trends die in 6 days.
If you've been the person executing someone else's plan at a big brand and want to be the person whose plan everyone executes, talk to us.
Originally posted on Himalayas