Director Category Management (Remote, CO, US)
摘要日报收获建立了食品领域最忠实的追随者之一，一个十年的冷水果和蔬菜前进创新以及数百万 DTC 客户每周都信任该品牌在他们的冰箱中。在2025年，Chobani 收购了日报收益，将消费者的爱与真实基础设施：供应链规模，创新能力和资本结合起来。我们有一个令人兴奋的全新的创新管道准备好推动我们的增长，并正在建设我们的零售团队来推动重大扩张。这是高影响力，可见性的角色，这将驱动日报收藏如何出现在零售产品，类别和零售商之间。类别管理和商业化主任将成为一个战略，分析驱动的贡献者，谁拥有类别管理与商业化的支持在我们的零售业务。这个角色是数据和决策之间的连接力量，转换市场见解，定价动态和购物者的行为为推动业务增长的获胜策略。责任类别管理 Daily Harvest 的类别管理功能，确保我们对我们的产品做出战略决定，并向零售商展示作为一家有价值的类别合作伙伴。•建立和维护强大的销售，类别报告和绩效测量材料和例行事项。•从综合数据和零售商特定的 POS 数据中开发可操作见解以信息化业务和零售企业战略。•作为内部类别专家，识别白色空间，竞争压力和趋势驱动的机会。•利用综合和零售平台来确定购物演示和采购行为方面的可行的见解。•与跨功能团队，数据提供商和见解平台合作，推动定制研究和见解研究销售规划 & 客户演示：·成为赢得客户演讲的分析引擎，将数据转化为令人信服的销售故事。•建立最好的零售业主演示，用数据和见解来支持每日收获，并清楚地管理每日收益品牌差异化器。
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Summary
Daily Harvest built one of the most loyal followings in food, a decade of frozen fruit and vegetable-forward innovation and millions of DTC customers who have trusted the brand in their freezer every week. In 2025, Chobani acquired Daily Harvest, pairing that consumer love with real infrastructure: supply chain scale, innovation prowess, and capital.
We have an exciting, all-new innovation pipeline ready to fuel our growth and are building our Retail team to drive a major expansion. This is a high-impact, high-visibility role that will drive how Daily Harvest shows up in Retail across products, categories and retailers.
The Director of Category Management and Commercialization will be a strategic, analytically driven contributor who owns category management and commercialization support across our retail business. This role is the connective force between data and decision-making, translating market insights, pricing dynamics, and shopper behavior into winning strategies that drive business growth.
Responsibilities
Category Management
Own the category management function for Daily Harvest, ensuring we make strategic decisions around our products and that we show up as a valued category partner to our retailers.
• Build and maintain robust sales and category reporting and performance measurement materials and routines
• Develop actionable insights from syndicated data and retailer-specific POS data to inform business and retailer strategy
• Serve as the internal category expert, identifying white space, competitive pressures, and trend-driven opportunities
• Leverage syndicated and retailer platforms to identify actionable insights around shopper demos and purchasing behavior
• Partner with the cross-functional Daily Harvest team to identify and build the innovation story: how new products fit within the category context and drive incremental growth for the retailer
• Partner with cross-functional team, data providers and insights platforms to drive custom research and insights studies
Sales Planning & Customer Presentations:
- Be the analytical engine behind winning customer presentations, turning data into compelling selling stories
- • Build best-in-class retailer presentations, making the case for Daily Harvest with data and insights, and clear stewardship of Daily Harvest’s brand differentiators
- • Partner with the Sales team to understand each retailer's priorities and tailor materials to their specific KPIs and retailer priorities
- • Create repeatable sales planning tools and templates that improve the team's efficiency and consistency across customer touchpoints
Commercialization and GTM Support:
- Own assortment strategy, recommending the right product mix by retailer and channel to maximize performance and minimize cannibalization
- • Pricing, trade & Promotion:
- o Conduct price and pack architecture analysis across channels and customers, identifying optimal pack sizes and price points
- o Analyze competitive pricing and shelf dynamics to inform positioning recommendations and flag risks to the business
- o Lead price elasticity analysis and drive pricing architecture frameworks and recommendations
- o Support the analysis of trade promotion effectiveness across accounts and programs, evaluating ROI, volume lift, and efficiency to inform future investment decisions
- o Support the development of promotional pricing strategy by customer and channel
- • Shopper Marketing:
- o Partner with Brand Director and lead shopper marketing program strategy and oversight, developing programs that convert shoppers into DH buyers
- o Complement the retail media team’s efforts with shopper marketing strategies that work across the full path to purchase (this role does not manage retail media directly)
Requirements
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
The salary range for this full-time position is $180,000.00 - $185,000.00 , + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.
Originally posted on Himalayas