国家经理(新西兰)
Country Manager (New Zealand)
设计市场运营限定地区(需当地身份)
公司David Kennedy Recruitment
薪资未公开
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间4 天前
数据来源Himalayas
注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。
David Kennedy Recruitment 正在与一家创新的全球客户体验公司合作,该公司目前正寻求招聘一名新西兰国家经理,加入他们不断壮大的国际团队。
职位:国家经理
地点:远程办公,新西兰
用工类型:全职
职责和要求:
- 制定并执行以品牌建设、客户获取和市场增长为重点的战略计划,覆盖新西兰市场
- 领导和管理多渠道营销活动,包括电视、广播、赞助、印刷品、户外广告、公关、数字营销、联盟营销和客户关系管理活动
- 将全球品牌策略、活动和信息调整,以符合新西兰市场和当地受众的偏好
- 与内部团队和外部机构合作,监督基于绩效的营销渠道
- 建立并维护与本地媒体代理、创意合作伙伴、制作公司和媒体所有者的良好关系
- 管理代理机构的选择流程、商业谈判和外部合作关系
- 负责年度营销计划、预算、目标和整体市场表现
- 开发本地品牌资产、创意活动和传播策略,以增强市场存在感和客户参与度
- 分析活动表现、投资回报率、获客成本和获取指标,以优化未来的营销活动
- 确保所有营销活动和沟通渠道符合当地的博彩法规和行业标准
- 作为客户的代言人,识别市场机会,改进获客和留存策略,并推动所有渠道的商业表现
要求:
- 在高交易量行业担任高级市场营销或商业领导职务至少5年
- 在新西兰的B2C在线游戏行业有至少3年经验
- 有成功推出品牌并在新西兰市场推动快速业务增长的显著业绩
- 对新西兰的广告、媒体和营销环境有深入了解
- 有与媒体代理、媒体所有者、创意代理和制作合作伙伴建立关系的经验
- 有管理大量线下营销预算和全流程活动交付的实际经验
- 在活动策划、预测、跟踪、报告、绩效分析和优化方面有较强的专业能力
- 有领导和开发团队的经验
查看英文原文
David Kennedy Recruitment is working with an innovative global Customer Experience company currently looking to hire a Country Manager for New Zealandto join their growing international team.
Position: Country Manager
Location:Remote, New Zealand
Employment type: Full-time
DUTIES AND RESPONSIBILITIES:
- Develop and execute strategic plans focused on brand building, customer acquisition, and market growth across New Zealand
- Lead and manage multi-channel marketing initiatives including TV, radio, sponsorships, print, out-of-home advertising, PR, digital marketing, affiliates, and CRM activities
- Adapt global brand strategies, campaigns, and messaging to align with the New Zealand market and local audience preferences
- Oversee performance-based marketing channels in collaboration with internal teams and external agencies
- Build and maintain strong relationships with local media agencies, creative partners, production agencies, and media owners
- Manage agency selection processes, commercial negotiations, and external partnerships
- Take ownership of annual marketing plans, budgets, targets, and overall market performance
- Develop local brand assets, creative campaigns, and communication strategies to strengthen market presence and customer engagement
- Analyse campaign performance, ROI, CPA, and acquisition metrics to optimise future marketing initiatives
- Ensure all marketing activities and communication channels comply with local gambling regulations and industry standards
- Act as the voice of the customer by identifying market opportunities, improving acquisition and retention strategies, and driving commercial performance across all channels.
REQUIREMENTS:
- Minimum 5 years of experience in a senior marketing or commercial leadership role within a high-volume transactional industry
- Minimum 3 years of experience within the B2C online gaming industry in New Zealand
- Proven track record of successfully launching brands and driving rapid business growth within the New Zealand market
- Strong understanding of the New Zealand advertising, media, and marketing landscape
- Experience managing relationships with media agencies, media owners, creative agencies, and production partners
- Hands-on experience managing significant above-the-line marketing budgets and end-to-end campaign delivery
- Strong expertise in campaign planning, forecasting, tracking, reporting, performance analysis, and optimisation
- Experience leading and developing teams, including recruitment, training, mentoring, and performance management
- Strong commercial awareness with a data-driven and results-oriented mindset
- Excellent communication, stakeholder management, and negotiation skills
- Ability to work autonomously while collaborating effectively with cross-functional international teams
- Strong understanding of compliance requirements and responsible advertising practices within regulated industries.
OFFER:
- Opportunity to lead and shape a strategically important market within a rapidly growing international organisation
- High level of ownership and autonomy with the ability to make a direct business impact
- Exposure to large-scale brand development and acquisition marketing initiatives
- Collaborative and fast-paced international work environment
- Professional growth and leadership development opportunities
- Dynamic culture focused on innovation, growth, and performance excellence.
Originally posted on Himalayas
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