需求生成营销经理
Demand Generation Marketing Manager
关于Shift
Shift Markets最初在传统金融领域起步，是外汇技术的先驱。我们很早就认识到数字资产的变革潜力，致力于弥合传统市场与加密货币之间的差距，让各种规模的企业——从新兴经纪商到全球机构——都能轻松进行数字资产交易。
我们是一支全球化的团队，共同致力于在加密货币基础设施领域的创新。无论是在办公室协作、远程连接，还是在行业活动中代表Shift，我们都作为一个团队共同努力，推动金融向前发展。我们相信协作激发创意，多样性带来力量，而好奇心让我们保持领先。
每一家伟大的公司都由优秀的人才打造。加入我们，一起塑造数字资产基础设施的未来。
职位描述
这是一个高度参与的个人贡献者角色。你将亲自负责在Google Ads和LinkedIn Ads上构建、发布、优化和报告活动，优化落地页，管理CRM和自动化工作流程，并解决从获客到销售的整个线索旅程中的问题。这并不是一个主要负责代理管理或人员管理的角色。
职责
- 全权负责Shift B2B付费获客的日常策略、执行和优化，包括活动构建、定位、出价、创意测试、转化跟踪和预算分配，并对合格线索和收入负责。
- 在广告→落地页→表单→CRM→邮件→销售的全漏斗中提升表现，包括落地页优化和转化率优化的全权负责。
- 使用Zapier和CRM工作流（Zoho；有HubSpot/Salesforce经验可转移）。
- 维护营销和归因报告，衡量线索质量、销售进展、线索管道和收入——不仅仅是点击量、展示量、点击率或每线索成本。
- 提升线索评分、受众细分、再营销和培育流程。
- 与内容与社交媒体营销人员合作，确保素材支持转化目标。
- 与销售团队合作，确保CRM数据干净、线索标记准确，并改善后续线索进展。
- 参与季度营销计划和新活动创意的制定。
- 创造性地应用AI工具进行研究、细分、分析和效率提升。
- 识别并测试其他需求生成方法
查看英文原文
About Shift
Shift Markets began in the world of traditional finance as a pioneer in FX technology. Recognizing the transformative potential of digital assets early on, we set out to bridge the gap between traditional markets and crypto, making digital asset trading accessible to businesses of all sizes, from emerging brokerages to global institutions.
We are a global team with a shared mission to innovate in crypto infrastructure. Whether collaborating in the office, connecting remotely, or representing Shift at industry events, we work together as one to move finance forward. We believe collaboration fuels creativity, diversity drives strength, and curiosity keeps us ahead of the curve.
Every great company is built by great people. Join us to help shape the future of digital asset infrastructure.
About the Role
This is a highly hands-on individual-contributor role. You will personally build, launch, optimise and report on campaigns across Google Ads and LinkedIn Ads, optimise landing pages, manage CRM and automation workflows, and troubleshoot the full lead journey from acquisition through to Sales. This is not primarily an agency-management or people-management role.
Responsibilities
- Full ownership of the day-to-day strategy, execution and optimisation of Shift’s B2B paid acquisition across Google Ads and LinkedIn Ads, including campaign builds, targeting, bidding, creative testing, conversion tracking and budget allocation, with accountability for qualified pipeline and revenue.
- Build and improve full-funnel performance across ad → landing page → form → CRM → email → sales, including ownership of landing-page optimisation and conversion-rate optimisation.
- Manage and refine automation systems using Zapier and CRM workflows (Zoho; experience with HubSpot/Salesforce is transferable).
- Maintain marketing and attribution reporting that measures lead quality, sales progression, pipeline and revenue—not solely clicks, impressions, click-through rates or cost per lead.
- Improve lead scoring, audience segmentation, retargeting, and nurturing flows.
- Collaborate with the Content & Social Media Marketer to ensure assets support conversion goals.
- Partner with Sales to ensure clean CRM hygiene, lead labeling, and better downstream lead progression.
- Contribute to quarterly marketing planning and new campaign ideation.
- Apply AI tools creatively for research, segmentation, analysis, and efficiency.
- Identify and test additional demand-generation channels, including industry newsletter sponsorships, podcast opportunities, Reddit Ads, X Ads and other relevant paid or partnership-led placements.
Requirements
- Recent, hands-on experience personally managing and scaling both Google Ads and LinkedIn Ads for B2B audiences.
- Demonstrated experience owning acquisition beyond lead generation, with accountability for SQLs, opportunities, qualified pipeline and/or closed revenue.
- Able to discuss concrete campaign results, including media spend, lead/customer acquisition economics, pipeline generated and revenue impact.
- Strong understanding of the complete B2B funnel: ad → landing page → form → CRM → lead scoring/nurture → Sales handoff → opportunity → revenue.
- Hands-on experience building and optimising landing pages and running CRO tests.
- Hands-on experience with CRM and marketing automation platforms such as Zoho, HubSpot or Salesforce, including workflows, lead routing, segmentation, scoring and nurture.
- Strong working knowledge of attribution and reporting, with the ability to connect channel performance to CRM and revenue outcomes.
- Comfortable operating as a hands-on individual contributor. You will personally execute campaigns, landing-page optimisation and automation rather than primarily delegating this work to agencies, vendors or junior team members.
- Strong written communication, analytical ability and attention to detail.
Qualifications
- 5+ years of recent B2B demand-generation/performance-marketing experience. General B2B marketing experience without significant direct paid acquisition and pipeline ownership will not meet this requirement.
- Bachelor’s degree
Bonus Points
- Experience marketing B2B fintech, SaaS, financial-services or digital-asset products.
- Experience with Zoho.
- Experience with Zapier or comparable workflow-automation tools.
- Familiarity with Figma, dashboards and data-visualisation tools.
Why Join Shift?
- Be part of a fast-moving, highly collaborative environment where your work has immediate visibility and impact.
- Growth opportunities as the team expands, including mentorship of future coordinators.
- Exposure to marketing–sales alignment, performance operations, and full-funnel strategy.
- Flexibility across time zones with a supportive, international team.
This is a remote-based role which requires working 40 hours per week. The schedule for this position requires meaningful overlap with New York business hours while retaining reasonable flexibility around evening hours in your own time zone. Compensation will be based on skills, experience, and location.
Originally posted on Himalayas