PPC / Meta Ads Specialist
我们正在寻找一个 **兼职 PPC / Meta Ads 专家**,负责多个广告帐户的日常管理和优化。该专家将管理 **35个广告账户**,准确数量应讨论并与候选人达成一致。这份角色集中在实践活动管理，绩效分析，测试和持续优化上。#####你会做什么 - 在 Meta Ads 中启动和设置广告运动。- 每天监控竞选表现并迅速响应变化。- 优化预算，观众，定位和竞选结构。- 分析关键的绩效指标，并确定表现下降背后的原因。- 测试新的观众，优惠和广告创意者。- 为新广告创作者提供建议。- 监控跟踪和转换事件的准确性。- 定期编制表现报告。- 与 PPC 团队负责人讨论结果，挑战和优化想法。- 解决与广告帐户，广告和调节相关的问题。
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We are looking for a **Part-time PPC / Meta Ads Specialist** to take ownership of the day-to-day management and optimization of multiple advertising accounts.
The specialist will manage **3–5 advertising accounts**, with the exact number to be discussed and agreed with the candidate.
The role is focused on hands-on campaign management, performance analysis, testing, and continuous optimization.
#### What you will do
- Launch and set up advertising campaigns in Meta Ads.
- Monitor campaign performance on a daily basis and respond promptly to changes.
- Optimize budgets, audiences, placements, and campaign structures.
- Analyze key performance metrics and identify the reasons behind performance drops.
- Test new audiences, offers, and advertising creatives.
- Provide recommendations for new advertising creatives.
- Monitor the accuracy of tracking and conversion events.
- Prepare regular performance reports.
- Discuss results, challenges, and optimization ideas with the PPC Team Lead.
- Troubleshoot issues related to advertising accounts, ads, and moderation.