绩效营销专员

Performance Marketing Specialist – Google Ads, Meta & LinkedIn
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels.
This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS.
What You’ll Own
Paid Media & Campaign Execution

• Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads

• Execute campaigns focused on lead generation, sales, and customer acquisition

• Develop and test audiences, targeting, messaging, offers, and creatives

• Manage campaign budgets, bidding strategies, and spend allocation

• Collaborate with creative and content teams on performance-driven assets

Optimization & Scaling

• Monitor campaign performance and optimize daily

• Run structured A/B tests across creatives, audiences, copy, and landing pages

• Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS

• Identify winning campaigns and scale them efficiently

• Stay current with advertising platform changes and best practices

Tracking, Analytics & Reporting

• Manage and validate conversion tracking using Google Analytics and Google Tag Manager

• Analyze campaign and funnel performance across channels

• Build clear performance reports with actionable insights

• Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance

Cross-Functional Collaboration

• Align paid campaigns with marketing, sales, and revenue goals

• Work with content and design teams to improve campaign creative

• Provide data-backed recommendations on messaging and offers

• Support integrated paid, organic, and funnel strategies

What We’re Looking For

• 3+ years of hands-on performance marketing or paid media experience

• Strong experience managing Google Ads and Meta Ads

• Experience with LinkedIn Ads strongly preferred

• Proven success improving ROAS, CPA, CPL, and conversion rates

• Strong understanding of PPC, attribution, audience targeting, and conversion tracking

• Hands-on experience with Google Analytics (GA4) and Google Tag Manager

• Strong analytical and reporting skills

• Comfortable independently launching, optimizing, and scaling campaigns

• Strong English communication and project-management skills

• Availability during U.S. business hours

Nice to Have

• Lead generation and/or e-commerce campaign experience

• HubSpot, Salesforce, or Marketo experience

• Funnel optimization and audience segmentation experience

• Google Ads or Meta certifications

• Experience managing multiple accounts or significant advertising budgets

What Success Looks Like

• Lower and more efficient CPA and CPL

• Improved ROAS and conversion rates

• Consistent growth in qualified leads and conversions

• Efficient allocation and scaling of advertising budgets

• Accurate conversion tracking and reporting

• Continuous testing that produces measurable performance improvements

Why Join?

• Fully remote opportunity

• Ownership of paid acquisition across multiple platforms

• Direct impact on leads, revenue, and business growth

• Freedom to test, optimize, and scale campaigns

• Data-driven and performance-focused environment

• Strong autonomy and opportunity for professional growth

Interview Process

• Initial Screening Call

• Spark Hire Intro Video

• Recruiter Interview

• Performance Marketing / Campaign Discussion

• Client Interview

• Offer & Onboarding

What Happens After You Apply
Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed.
Please check your inbox and spam/junk folder for the invitation.
Apply Now
If you’re a hands-on performance marketer who knows how to launch, optimize, and scale paid campaigns while improving CPA and ROAS, we’d love to hear from you.
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Originally posted on Himalayas