商业营销经理
Commercial Marketing Manager
商业市场经理
地点：完全远程
类型：全职
开始日期：立即入职
职位简介
我们与一家致力于推动区块链生态系统发展的前瞻性组织合作。此职位适合一位充满活力、以商业为导向的市场经理，对新兴技术充满热情，并擅长制定有效的增长策略。您将在市场调研、线索生成、客户获取和战略规划中发挥关键作用，同时向全球受众推广该组织的工具和服务。
主要职责
市场调研与分析：
- 进行详细研究，识别区块链和新兴技术领域的市场趋势、客户需求和机会。
- 分析竞争对手活动并评估潜在扩展市场。
线索生成：
- 制定创新策略，通过数字营销、社交媒体、社交活动和行业会议进行线索生成。
- 对线索进行筛选，确保与公司理想客户画像一致，最大化转化潜力。
客户参与与获取：
- 通过推广活动、定制提案和演示文稿与潜在客户互动，解决新兴技术中的具体挑战。
- 突出该组织的解决方案，应对关键行业风险和机遇。
产品开发协作：
- 与产品团队紧密合作，提供市场反馈，推动改进并确保解决方案的竞争力。
- 跟踪技术及风险管理的最新进展，确保产品符合市场需求。
关系管理：
- 培养并维护与现有客户的良好关系，确保满意度并挖掘升级销售或交叉销售的机会。
- 成为值得信赖的顾问，提供见解和解决方案以提升客户价值。
战略规划：
- 参与制定上市（GTM）策略，并根据组织目标设定销售目标。
- 根据市场表现和不断变化的机会持续监控并优化策略。
倡导与教育：
- 通过博客、白皮书和公开演讲分享区块链技术和新兴风险的专业知识。
- 推动该组织在技术风险管理领域的领导地位。
协作与绩效监控：
- 与市场、产品等跨职能团队合作，确保项目顺利推进并达成目标。
查看英文原文
Commercial Marketing Manager
Location: Fully Remote
Type: Full-time
Start Date: Immediate
About the Role
We are partnering with a forward-thinking organisation dedicated to advancing the blockchain ecosystem. This role is perfect for a dynamic and commercially driven Marketing Manager with a passion for emerging technologies and a knack for developing effective growth strategies. Youll play a pivotal role in market research, lead generation, client acquisition, and strategic planning while championing the organisations tools and services to a global audience.
Key Responsibilities
Market Research & Analysis:
- Conduct detailed research to identify market trends, customer needs, and opportunities in the blockchain and emerging technology sectors.
- Analyse competitor activities and assess potential markets for expansion.
Lead Generation:
- Develop innovative strategies for lead generation across digital marketing, social media, networking events, and industry conferences.
- Qualify leads to ensure alignment with the companys ideal client profile and maximise conversion potential.
Client Engagement & Acquisition:
- Engage prospective clients through outreach campaigns, tailored pitches, and presentations that address specific challenges in emerging technologies.
- Highlight the organisations offerings as solutions to key industry risks and opportunities.
Product Development Collaboration:
- Work closely with product teams to provide market feedback, driving improvements and ensuring competitive positioning of solutions.
- Stay updated on advancements in technology and risk management to align products with market demands.
Relationship Management:
- Cultivate and maintain strong relationships with existing clients, ensuring satisfaction and identifying opportunities for upselling or cross-selling.
- Act as a trusted advisor, providing insights and solutions that enhance customer value.
Strategic Planning:
- Contribute to the development of go-to-market (GTM) strategies and set sales targets in alignment with organisational goals.
- Continuously monitor and refine strategies based on market performance and evolving opportunities.
Advocacy & Education:
- Share expertise on blockchain technologies and emerging risks through blogs, whitepapers, and public speaking engagements.
- Champion the organisations role as a leader in technology risk management.
Collaboration & Performance Monitoring:
- Work cross-functionally with marketing, product development, and customer support teams to ensure seamless market penetration and customer satisfaction.
- Track performance metrics, prepare reports, and provide actionable insights for leadership.
Key Requirements
- Deep understanding of and enthusiasm for the blockchain industry.
- Proven experience with go-to-market strategies and lead generation.
- Strong client engagement, negotiation, and relationship management skills.
- Ability to collaborate with technical teams and provide market-driven feedback.
- Experience in strategic planning, sales performance monitoring, and reporting.
- Knowledge of industry regulations, ethical standards, and risk management practices in emerging technologies.
- Self-sufficient, capable of managing responsibilities independently with minimal team support.
Whats on Offer
- Be part of an innovative organisation at the forefront of blockchain and emerging technologies.
- Lead impactful projects with global reach in a fully remote environment.
- Enjoy a collaborative culture that values creativity, growth, and continuous improvement.
Application Process
To express interest, please submit your CV and a cover letter detailing your experience and vision for the role.
Originally posted on Himalayas