增长负责人
Growth Lead
我们正在寻找一位增长负责人远程工作
关于我们
CXG成立于2006年，是一家全球客户体验公司，在数据驱动的零售表现、客户体验转型和运营执行方面具有独特优势，业务覆盖全球200多家奢侈品牌。
我们的270名协作人员致力于通过定制化洞察、策略和实施帮助品牌改善客户和员工体验。我们热衷于创造影响力。
我们的客户包括世界上最受尊敬的奢侈品牌，我们的解决方案结合了研究、技术和人力资源，提升每一次客户互动。
你的角色
作为增长负责人，你将负责日本评估员的完整获取流程。你的任务是通过融合全球品牌定位与强大的本地适应性，设计、测试并扩展获取渠道，涵盖日本平台、数字文化和社区参与实践。你将结合战略规划与实际执行：制定本地方案，开展活动，负责关键增长指标。此职位采用矩阵式汇报，向本地和全球团队汇报。
主要职责：
1. 本地增长策略与规划
- 负责评估员获取的日本增长策略，与人才需求和国家目标保持一致。
- 与相关利益相关者合作，本地化适用于日本平台、文化及适用指南的全球方案。
- 识别、优先排序并测试新渠道（校园项目、社群、网红、垂直平台）。
2. 生成潜在客户与用户获取
- 设计并运行多渠道获取活动（线上、线下、社交、合作）。
- 在LINE、Instagram、TikTok和其他相关本地平台上开展社交招聘。
- 建立并管理大学、旅游和汽车社群项目以获取合格的评估员。
- 独立实施直接招聘活动和流程，自主设计和执行策略。
- 负责各渠道的性能和预算，优化合格潜在客户的数量、质量和成本。
3. 流程管理与优化
- 负责从首次接触至合格评估员的获取流程。
- 分析流程中的流失点，并与运营及增长与参与团队合作调整定位、信息和激励措施。
- 运行结构化的A/B测试（受众、创意、优惠、流程、时机）以提高注册和资格通过率
查看英文原文
We are looking for a Growth Lead to work with us remotely.
About Us
Founded in 2006, CXG is a global customer experience uniquely positioned at the intersection of data-driven retail performance, customer experience transformation, and operational execution across 200+ luxury brands worldwide.
The mission of our 270 collaborators is to help brands transform customer and employee experiences through tailored insights, strategy, and implementation. We are passionate about delivering impact.
Our clients include the world’s most admired luxury houses, and our solutions combine research, technology, and human expertise to elevate every customer interaction.
Your role
As Growth Lead, you lead and manage the full acquisition process for Evaluators in Japan. Your mandate is to design, test, and scale acquisition channels by blending global brand positioning with strong local adaptation across Japanese platforms, digital culture, and community engagement practices. You will combine strategic planning with hands-on execution: building local playbooks, running campaigns, owning key growth metrics. This role operates in a matrix reporting to both the local and global teams.
Key Responsibilities:
1. Local Growth Strategy & Planning
- Own the Japan growth strategy for Evaluator acquisition, aligned with profile needs and country targets.
- Localize global playbooks for Japanese platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders.
- Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms).
2. Lead Generation & User Acquisition
- Design and run multi-channel acquisition campaigns (online, offline, social, partnerships).
- Lead social recruiting on LINE, Instagram, TikTok and other relevant local platforms.
- Build and manage university, travel, and auto community programs to source qualified Evaluators.
- Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies.
- Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead.
3. Funnel Management & Optimization
- Own the acquisition funnel from first touch to qualified Evaluator.
- Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives.
- Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates.
- Build and maintain clear, simple processes so the funnel can be scaled.
4. Data, Reporting & Continuous Improvement
- Define, track, and report on core acquisition KPIs
- Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides.
- Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups.
- Build repeatable playbooks and documentation so Japan can scale beyond a single operator.
5. Communication & Collaboration
- Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission.
- Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation.
- Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content).
- Write clear, concise marketing and recruiting materials in English and Japanese.
- Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once.
Requirements
What you bring along:
- Bachelor’s degree in business, marketing, communications, or related field (Master’s is a plus).
- 3+ years in growth, recruiting, and community engagement in Japan, with clear examples of owning targets.
- Native-level Japanese and strong business English (written and spoken).
- Hands-on experience in at least two of: University/campus recruiting or Gig/platform or marketplace recruiting
- Experience with influencer/social media campaigns
- Strong analytical skills; comfortable with funnel metrics and campaign reporting.
- Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).
Originally posted on Himalayas