付费搜索主管
Supervisor, Paid Search
MissionOne Media 是 BarkleyOKRP 旗下品牌,结合了全漏斗媒体策划与购买服务、客户关系管理、数据、分析、零售媒体、SEO 和数字体验。我们是独立的媒体合作伙伴,提供透明度、整合性以及对业务影响的持续关注。
这是 BarkleyOKRP 的一份全职职位: Paid Search 部门主管。在此职位中,您将制定策略并管理各类付费搜索账户的表现,以推动客户表现和增长。出色的沟通能力以及在远程环境中协作工作的能力是必备条件。
要求
要在这个职位上取得成功,需要具备以下特质:
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好奇心与质疑精神:你总是问“为什么?”你有内在驱动力去学习更多并扩展知识。你会从多个角度考虑问题。
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战略思维与创造性解决问题:你具有分析能力,喜欢通过数据获得洞察。你利用洞察和知识来制定稳健的策略和成功愿景。你喜欢为新旧问题找到创造性的解决方案。
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主动性:你是一个坚韧的自我驱动者,致力于寻找答案、解决难题和克服挑战。你主动提出解决方案。
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沟通与讲故事能力:你能轻松地传达复杂信息或微妙情况。你知道哪些细节是必要的,哪些可以省略。你能将数据与故事结合,阐述一个引人入胜的愿景。
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适应力:你能在不断变化或模糊的环境中自如调整。你用创造力应对新的和现有的挑战。你准备好并热衷于媒体环境的变化。
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自我发展:你善于反思和自我认知。你寻求学习和提升自己及他人的机会。
职责:
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在 Google 和 Bing 平台以及我们的专有工具 Deep Search 上进行付费搜索管理。
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绩效管理:该职位独立负责管理预算和广告活动目标,以实现或超越所有客户的业绩目标。全面掌握绩效管理,能够跨不同行业和目标类型执行任务。主动创建目标管理方案和跟踪方案,以提升所有客户的业绩。
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广告结构:负责广告结构的管理,主动进行审计、实施和推广
查看英文原文
MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. We’re an independent media partner offering transparency, integration, and a relentless focus on business impact.
This is a full-time position for a Supervisor, Paid Search at BarkleyOKRP. In this role, you will develop strategies and manage the performance of various paid search accounts, to drive client performance and growth. Exceptional communication skills and the ability to work collaboratively in a remote environment are essential.
Qualities
Here’s what it takes to be successful in the role:
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Curiosity and Skepticism: You are always asking, “WHY?” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.
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Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike.
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Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.
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Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are necessary and what details to leave behind. You can marry data and storytelling to articulate a compelling vision.
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Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.
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Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself and others.
Responsibilities:
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Paid Search Management in Google & Bing Platforms as well as through our proprietary tool: Deep Search.
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Performance Management: The Account Supervisor independently owns managing to budgets and campaign targets to achieve or exceed client goals across all of their accounts. Exhibit full mastery of performance management, with ability to execute across different verticals and different goal types. Proactively creates target management solutions and tracking solutions to improve performance across all clients.
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Campaign Structure: Stewardship over campaign structure, proactively auditing, implementing, and evangelizing best practices. Across all accounts, ensures campaigns are set up properly to appropriately spend and perform, including targeting, ads, and scheduling. Proactively recommends how to enhance campaign performance/account structure. Is a resource across the team for best practices and performance insights.
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Reporting & Analysis: Independently owns and proactively builds upon regular and ad hoc client-facing reporting in Deep Search, Google Ads, Microsoft. Expertly recognize and communicate performance trends and to connect the dots between performance trends and campaign management. Leads diagnosing account issues and steps needed to improve performance, as well as serves as a resource others can turn to. Able to dig into niche performance questions, pulling together data from multiple sources and telling a coherent performance story for the client.
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Strategy & Innovation: Leads strategic planning for entire account(s) and has full command of account’s marketing program and how the Paid Search strategy fits into it. Proactively coordinates with team on testing roadmaps and plans. Owns the why behind account and campaign setup. Proactively explores and investigates additional strategies that will help enhance the client's performance. Leads testing planning, execution, and reporting.
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Communication & Storytelling: Build and maintain strong relationships with clients, serving as the primary point of contact for all paid search-related inquiries and updates. Invested in industry trends and creates recommendations around those trends for the client. Leads client calls and owns the day-to-day relationship with professionalism and enthusiasm. Ensure consistent and thorough follow-ups from client requests and post-client meetings. Ensures client emails are answered in a timely manner.
Qualifications:
· 3+ years in a fast-paced agency, media, or marketing environment, hands-on experience building and managing paid search campaigns.
· Google Ads & Bing Ads proficiency
· Excel/Google Sheets, PowerPoint/Google Slides, Microsoft Word/Google Docs
· Excellent organizational and communication skills
· Proficient with SEM reporting and third-party analytics tools (E.g. GA4, Adobe, etc.)
· Google AdWords proficiency
· Experience managing data feeds and shopping campaigns.
Position Status: Exempt
Years of Experience: 3+ Years
Reports To: Director
Compensation
The annual gross base salary range is $70,000- $115,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary based on a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.
BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging
- At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.
Originally posted on Himalayas