Marketer + Google Ads and Analytics Leader
计划，实施和管理数据驱动的客户端 SEO/SEM/PPC 程序 ·必须是杰出的作家和沟通者 ·具有转换率优化 (CRO) 的营销策略师 · SEM 管理包括：·进行关键词研究 ·创建活动和监测绩效 ·管理竞选预算 ·执行 A / B 测试和审计 ·持续优化运动和登陆页面 · SEO 管理包括：•了解个性更好地针对特定受众 ·创建关键字和链接战略 ·优化分类描述 ·定期对 SERP 排名，可选性，页面索引，域和链接结构，网站地图，页面速度和移动性能进行审计 ·向内容作者提供推来推动 SEO 内容创建 ·分析管理包括：·分析数据并提供基于证据的建议 ·与数字营销 KPI 相匹配的绩效指标 ·及时识别缺陷和实施解决方案 ·以有意义的方式呈现数据 ·提议改善流程和生产力优化 ·与内容作家，网页开发人员和营销团队合作，适当执行最佳实践 · 保持最新的 SEO-SEM 和网站内容营销趋势，最佳实践和工具 · 有经验和能力快速学习和使用以下工具：· Google Ads · Google 搜索控制台 · Google Tag Manager · Google Tag 管理器 • Google Tag Manager Debugger · Google Tag Assistant · Google Analytics · Google Looker Studio · Google Optimize · Google Data Studio · Google Keyword Planner · Google Structured Data Testing Tool · Hotjar/CrazyEgg/MouseFlow/etc. · Moz/AHREFs/etc.; Screaming Frog · SpyFu/SEMRush · HubSpot · Schema Mark PossUp Generator · Yoast ·熟悉 HTML, CSS,JavaScript 和亚马逊营销服务 · 掌握出色时间管理技能 · 拥有业绩的自尊感和对其影响公司成功的能力 · 有效合作能力 · 主动沟通能力 · 在开发和执行营销策略方面的经验 · 在线领先生成和内容战略知识 · 具有数据和趋势解释能力的强大分析技能 · 品牌化和社交媒体营销专业知识 · 优秀的通信和组织技能 · 独立工作的能力以及团队环境 · 用户体验
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Plan, implement and manage data driven client SEO/SEM/PPC programs
- Must be an exceptional writer and communicator
- Marketing strategist with a Conversion Rate Optimization (CRO) mindset
- SEM management includes:
- Conducting keyword research
- Creating campaigns and monitoring performance
- Managing campaign budgets
- Performing A/B testing and audits
- Continually optimize campaigns and landing pages
- SEO management includes:
- Understanding personas to better target identified audiences
- Creating keyword and linking strategies
- Optimizing meta descriptions
- Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
- Providing recommendations to content writers to drive SEO content creation
- Analytics management includes:
- Analyzing data and provide evidence-based recommendations
- Correlating performance metrics against digital marketing KPIs
- Identifying deficiencies and implement solutions in a timely manner
- Presenting data in a meaningful way
- Suggest improvements for process and productivity optimization
- Work with content writers, web developers and marketing teams to properly implement best practices
- Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools
- Experience with and capacity to quickly learn and utilize the following tools:
- Google Ads
- Google Search Console
- Google Tag Manager
- Google Tag Manager Debugger
- Google Tag Assistant
- Google Analytics
- Google Looker Studio
- Google Optimize
- Google Data Studio
- Google Keyword Planner
- Google Structured Data Testing Tool
- Hotjar/CrazyEgg/MouseFlow/etc.
- Moz/AHREFs/etc.
- Screaming Frog
- SpyFu/SEMRush
- HubSpot
- Schema MarkUp Generator
- Yoast
- Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services
- Possess excellent time management skills
- Have a sense of ownership and pride in performances and its impact on company’s success
- Ability to collaborate effectively
- Ability to proactively communicate
- Experience in developing and executing marketing strategies
- Knowledge of online lead generation and content strategy
- Strong analytical skills with the ability to interpret data and trends
- Expertise in branding and social media marketing
- Excellent communication and organizational skills
- Ability to work independently and in a team environment
- Experience in user experience design and HCI is a plus
- Bachelor's degree in Marketing, Business, or related field is a plus
Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.
Feel free to review our employee handbook -
Offshore firms and recruiters DO NOT APPLY.
Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment.
We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.
We hire people based upon the H's:
- Happy - a zest for life and desire to delight our clients
- Humble - no egos allowed. ever.
- Hungry - will want to change the world
- Honest - always do what you say you're gonna do
Offshore firms and recruiters DO NOT APPLY.
Originally posted on Himalayas