数字营销与高级图形设计专员
Digital Marketing and Advanced Graphic Design Specialist
向市场战略主管汇报，受销售和市场营销总监部门监督，职责和核心职能包括但不限于以下内容：
- 在两家物业网站上准确实施已批准的网站内容、套餐、促销活动、活动页面、链接和行动呼吁。
- 监控网站展示、用户流程、过时内容、失效链接、预订引擎点击和桌面及移动端的可用转化动作。
- 实施已批准的SEO和AEO要求，包括页面结构、元数据、标题、内部链接和结构化内容。
- 通过UTM参数、活动代码和商定的分析工具支持活动跟踪，推荐实际的网站和转化改进方案。
- 在商定的目标、受众、预算和品牌要求内设置、监控并优化已批准的付费搜索和付费社交活动。
- 使用Adobe Creative Cloud制作高级且符合品牌形象的创意作品，包括演示文稿、宣传册、资料表、地图、行程、套餐和行业资料。
- 准备技术正确的主设计稿、可编辑文件、印刷就绪和数字就绪输出，以及渠道适配，并进行有纪律的版本控制。
- 专业地修饰和优化已批准的图像，使用适当的Adobe应用程序编辑专业短格式和活动视频。
- 制作支持休闲、企业、MICE、餐饮、活动、激励旅游以及已批准的2027年优先项目的素材。
- 仅根据已批准的简报、文案、图像和视频工作，并在发布前提交完成的作品以进行品牌合规性审查。
- 维护一个实时项目跟踪器，涵盖优先事项、简报、截止日期、审批、状态、已完成的工作和限制条件。
- 提供符合Fairmont和Accor奢华标准的技术先进的数字和创意执行。
- 将已批准的商业简报转化为清晰的视觉层次、强有力的行动呼吁和适合渠道的格式。
- 在最终制作前验证提供的价格、日期、包含内容、排除内容和预订条款。
- 及时标记缺失的文案、素材、定价、审批、数据或技术访问，并提供现实的交付时间表。
- 保护原始源文件，维护工作版本，并将完成的素材返回以进行审批和中央存储。
- 具有数字营销和高级平面设计的实操经验，并具备Adobe Creative Cloud等工具的熟练技能。
查看英文原文
Reporting to the Marketing Strategy Lead, under the departmental oversight of the Director of Sales and Marketing, responsibilities and essential functions include but are not limited to the following:
- Implement approved website content, packages, promotions, campaign pages, links and calls to action accurately across both property websites.
- Monitor website presentation, user journeys, outdated content, broken links, booking engine clicks and available conversion actions across desktop and mobile.
- Implement approved SEO and AEO requirements, including page structure, metadata, headings, internal links and structured content.
- Support campaign tracking through UTM parameters, campaign codes and agreed analytics, recommending practical website and conversion improvements.
- Set up, monitor and optimize approved paid-search and paid-social campaigns within agreed objectives, audiences, budgets and brand requirements.
- Produce advanced, brand-compliant creative work in Adobe Creative Cloud, including presentations, brochures, factsheets, maps, itineraries, packages and trade collateral.
- Prepare technically correct master artwork, editable files, print-ready and digital-ready outputs, and channel adaptations with disciplined version control.
- Professionally retouch and optimize approved imagery and edit professional short-form and campaign video using appropriate Adobe applications.
- Produce assets supporting leisure, corporate, MICE, food and beverage, events, incentive travel and the approved 2027 priority projects.
- Work only from approved briefs, copy, imagery and footage, and submit completed output for brand-compliance review before publication.
- Maintain a live project tracker covering priorities, briefs, deadlines, approvals, status, completed work and constraints.
- Deliver technically advanced digital and creative execution that reflects Fairmont and Accor luxury standards.
- Translate approved commercial briefs into clear visual hierarchy, strong calls to action and channel-appropriate formats.
- Verify supplied rates, dates, inclusions, exclusions and booking terms before final production.
- Flag missing copy, assets, pricing, approvals, data or technical access promptly and provide realistic delivery timelines.
- Protect original source files, maintain working versions and return completed assets for approval and central storage.
- Proven experience in digital marketing and advanced graphic design, supported by a professional portfolio.
- Advanced proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator and InDesign, with video capability in Premiere Pro and/or After Effects.
- Demonstrated ability to produce luxury, hospitality, travel or premium-brand creative work.
- Practical website content-management experience and a sound understanding of responsive design and user journeys.
- Working knowledge of SEO, AEO, metadata optimization, analytics and conversion reporting.
- Experience setting up, monitoring and optimizing paid search and/or paid social campaigns.
- Strong typography, layout, color, image-retouching, print-production and digital-production skills.
- Excellent English, proofreading, project-management, prioritization and version-control skills.
- A relevant qualification in digital marketing, graphic design, visual communication or a related field is preferred.
Competencies
- Technical expertise - applies advanced digital, design, image and video-production capability confidently.
- Commercial judgement - translates briefs into effective assets that support the intended audience and objective.
- Problem solving - identifies technical, content and journey issues and recommends practical solutions.
- Planning and organisation - manages multiple briefs, deadlines, approvals and file versions effectively.
- Quality control - maintains accuracy, technical compliance and luxury-brand standards.
- Communication and collaboration - works effectively with remote and onsite stakeholders and escalates constraints early.
Physical Aspects of Position:
- Frequent sitting and computer-based work throughout the contracted working period.
- Regular virtual meetings and extended screen time.
Nestled in the heart of Nairobi since 1904, Fairmont The Norfolk is one of the city’s most iconic landmarks, where timeless elegance meets modern luxury. Set within serene tropical gardens, the hotel features 125 beautifully appointed rooms and suites designed to offer exceptional comfort while preserving its rich heritage. Over the decades, it has welcomed distinguished guests, global leaders, and travelers seeking refined hospitality in a setting that reflects Nairobi’s vibrant history. With award-winning dining, a heated outdoor pool, wellness facilities, and curated local experiences, the hotel offers guests both relaxation and a gateway to explore the city’s culture and nearby attractions. Committed to sustainability and excellence, Fairmont The Norfolk continues to blend historic charm with contemporary sophistication, creating memorable experiences for generations of visitors.
Originally posted on Himalayas