市场数据策略高级总监
Senior Director, Marketing Data Strategy
在Forbes Advisor，我们的使命是帮助读者将抱负变为现实。我们为人们提供值得信赖的建议和指导，使他们能够做出自信的决策，重新专注于他们最关心的事情。
我们是一支经验丰富的行业专家团队，致力于帮助读者做出明智的决策，并轻松选择合适的产品。Forbes Advisor在数十个地区和多个团队（包括内容、SEO、商业智能、财务、人力资源、营销、制作、技术及销售）拥有数十年的经验。团队为Forbes Advisor的全球消费者信贷、债务、健康、房屋改善、银行、投资、信用卡、小企业、教育、保险、贷款、房地产和旅游领域的覆盖提供了丰富的行业知识。
我们正在寻找一位领导者，希望帮助构建Forbes数字营销的未来营销数据战略。我们的数据与分析组织位于我们使命的核心。我们打造产品、平台和智能系统，推动营销、商业决策、客户理解及收入增长。随着我们继续投资于第一方数据、机器学习、营销技术和人工智能，我们正在寻找一位高级领导者，帮助定义这一旅程的下一阶段。
这不是一个传统的数据领导职位。您将直接与数据策略副总裁合作，作为可信赖的技术搭档——带来深厚的专业知识，挑战性思维，并帮助塑造我们在营销数据生态系统中的战略决策。您将加入一个涵盖工程、分析、数据科学和运营的成熟领导团队，帮助定义客户数据、营销衡量、归因、分析和人工智能如何结合以提升业务表现。您还将作为关键技术合作伙伴的高级技术搭档，帮助确保我们的战略与更广泛的营销生态系统同步发展。
如果您热衷于解决复杂的商业问题，挑战传统思维，打造产品而非项目，并帮助组织更有效地利用数据，我们期待您的加入。
职责：
- 营销衡量与归因：帮助定义我们在各渠道上衡量营销表现的方式，并确保我们的衡量策略能促进更好的商业决策。
- 客户智能与第一方数据：帮助塑造客户数据的收集方式，组织
查看英文原文
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
We're looking for a leader who wants to help build the future of marketing data strategy at Forbes Digital Marketing. Our Data & Analytics organisation sits at the heart of our mission. We build the products, platforms and intelligence that power marketing, commercial decision making, customer understanding and revenue growth across the business. As we continue to invest in first-party data, machine learning, marketing technology and AI, we're looking for a senior leader to help define the next phase of that journey.
This is not a traditional data leadership role. Working directly with the VP of Data Strategy, you'll act as a trusted technical counterpart - bringing deep expertise, challenging thinking, and helping shape strategic decisions across our marketing data ecosystem. You'll join an established leadership team spanning Engineering, Analytics, Data Science and Operations, helping define how customer data, marketing measurement, attribution, analytics and AI come together to improve business performance. You'll also act as a senior technical counterpart to key technology partners, helping ensure our strategy evolves alongside the wider marketing ecosystem.
If you're motivated by solving complex commercial problems, challenging conventional thinking, building products rather than projects, and helping organisations use data more effectively, we'd love to hear from you.
Responsibilities:
- Marketing Measurement & Attribution: Help define how we measure marketing performance across channels and ensure that our measurement strategy enables better commercial decisions.
- Customer Intelligence & First-Party Data: Help shape how customer data is collected, organised and activated across the business.
- Marketing Platforms & Activation: Ensure our marketing platforms receive the right data to optimise effectively and maximise commercial performance.
- Data Products & Decision Intelligence: Help move the organisation from one-off analysis towards reusable products and decision-support capabilities.
- Strategic Leadership: Challenge assumptions and influence the future direction of our marketing data strategy.
- Team Leadership & Capability Building: Play an important role in building and developing the next generation of leaders across Data & Analytics.
Requirements:
We're deliberately not looking for someone who has done everything. Instead, you'll bring deep expertise in one or more of our strategic domains together with the ability to collaborate across the wider marketing data ecosystem.
You'll likely bring:
- Experience leading strategic marketing data, customer intelligence, analytics or data product initiatives that delivered measurable business outcomes.
- Deep expertise in at least one of the following:
- Marketing measurement and attribution
- Customer intelligence and first-party data
- Applied data science and predictive modelling
- Marketing platforms and activation
- Data products and decision intelligence
- A track record of building products, platforms or capabilities that deliver measurable commercial outcomes.
- Deep understanding of Performance Marketing
- Strong commercial judgement and the ability to prioritise initiatives based on business value.
- Confidence influencing senior stakeholders across both technical and non-technical audiences.
- Experience developing teams, coaching leaders and building organisational capability.
- Curiosity about emerging technologies - particularly AI - and a pragmatic approach to applying them where they create genuine business value.
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Originally posted on Himalayas