Product Marketing Manager
产品营销经理的角色动机性正在寻找一个产品营业管理人员，以拥有我们的产品如何定位，推出和在广泛市场上销售，从单独 BCBA 拥有的实践到50多个地点和正式采购过程的国家运营商。这是我们首次专门聘请产品营銷人员。该职能涵盖定位和消息传递，发射策略，启用，竞争智能以及客户见解，与产品，销售和营销密切合作，更好地沟通我们为市场带来的独特方法和价值。对于这个角色的合适人是一个强大的作家，可以把复杂的监管产品变成一句话。一个繁忙的诊所主人在第一次阅读时理解。他们很舒服拥有范围和模糊性，并且他们从直接客户对话而不是电子表中构建定位。你会做什么？定位和消息传递 · 自有如何在广泛的买家中定位动力 从单独 BCBA 所有者到三个学习者的国家运营商。将我们的产品的功能转化为临床总监对首席财务官对 RBT 使用它在会议上意味着什么。· 建立类别叙述，以便我们进入上市市场，让企业买家能够回答有关多站点治理，审计准备和规模迁移的问题。发布和推出。· 自行产品发售战略和执行终结：简报，叙事，序列化，道以及发射后阅读是否成功。将路线图转换为外部故事。·保持面向客户的变更记录和其他一切 （竞选副本，客户面对的甲板，网站，发布通信）所获得的纯粹语言产品来源。销售启用 ·构建移动交易的资产：·通过内部启动培训，确保销售所说的内容与营销发布相匹配。竞争智能 ·拥有 ABA 软件中的竞争图像并将其转化为我们团队可以使用的东西。我们的竞争对手从根深蒂固的全合一成份公司到数据收集和发票解决方案，以及移动对话是我们获胜的方式中很大的一部分。·预测竞争对象向哪里迈进，而不是他们在哪里。根据此，加强我们的差异化，包括：
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Product Marketing Manager
The role
Motivity is looking for a Product Marketing Manager to own how our product is positioned, launched, and sold across a wide market, from solo BCBA-owned practices to national operators with 50+ locations and a formal procurement process.
This is our first dedicated product marketing hire. The role spans positioning and messaging, launch strategy, enablement, competitive intelligence, and customer insight, working closely with product, sales, and marketing to better communicate our unique approach and value we bring to the market.
The right person for this role is a strong writer who can turn a complex, regulated product into a sentence a busy clinic owner understands on the first read. They are comfortable owning scope and ambiguity, and they build positioning from direct customer conversations rather than from a spreadsheet.
What you’ll do
Positioning and messaging
- Own how Motivity is positioned across a wide range of buyers — from a solo BCBA owner with three learners to a national operator with 50+ locations. Turn what our product does into what it means for a Clinical Director versus a CFO versus the RBT using it in session.
- Build the category narrative for our move upmarket so enterprise buyers can answer questions about multi-site governance, audit readiness, and migration at scale.
Launches and go-to-market
- Own product launch strategy and execution end to end: the brief, the narrative, the sequencing, the channels, and the post-launch read on whether any of it worked. Turn the roadmap into external stories.
- Maintain the customer-facing changelog and the plain-language product source of truth that everything else (campaign copy, customer-facing decks, website, release comms) draws from.
Sales enablement
- Build the assets that move deals: one-pagers, pitch decks, demo scripts, solution briefs, competitive battlecards, talk tracks, and proof points.
- Collaborate and align with Sales and Product through internal launch training that makes sure what Sales says matches what Marketing publishes.
Competitive intelligence
- Own the competitive picture in ABA software and turn it into something our team can use. Our competitors range from entrenched all-in-one incumbents to point solutions for data collection and billing, and displacement conversations are a large share of how we win.
- Anticipate where competitors are heading, not just where they are. Sharpen our differentiation accordingly, including the honest version: where we're genuinely better, and where we need to acknowledge a gap and reframe.
Customer and market insight
- Own the working ICP and persona documentation that Sales prospects against and Marketing targets against, and keep it current (and usable) as the market moves.
- Collaborate with RevOps to run win/loss analysis and feed the patterns back into messaging, campaign strategy, and the roadmap. Identify which customers are seeing outsized results and worth building a story around.
What we’re looking for
- 3–5+ years in product marketing at a B2B SaaS/technology company, with launches you can walk us through: what you positioned, how you enabled the field, and what actually changed as a result.
- Strong writing. Much of this job is turning something complicated into a sentence a busy clinic owner understands on the first read.
- Proven experience working with AI tools to improve processes.
- Comfort owning ambiguity and sequencing your own work, as you’ll be the first person doing this job.
- Genuine interest in a domain with real regulatory and clinical weight (payer requirements, authorization utilization, documentation compliance, etc.)
- The instinct to talk to customers directly and often, rather than positioning from a spreadsheet.
Bonus points
- Experience in healthcare, behavioral health, ABA or autism services, EdTech, or another regulated, clinically-driven market.
- You're a BCBA, RBT, or have worked in or adjacent to ABA service delivery.
- Experience working directly with Product and Engineering teams.
- Experience marketing to both SMB and enterprise buyers within the same product, and the judgment to know those are not the same motion.
- Competitive or displacement-heavy market experience.
Originally posted on Himalayas