亚马逊市场经理
Amazon Marketplace Manager
Intelligent Change 引导人们走向更专注的生活方式。我们的工具帮助创造积极的改变，帮助人们实现自身潜力，过上更快乐、更充实的生活。我们是一支由积极态度、成长型思维和极致责任感共同凝聚的团队。
我们正在寻找一位充满活力且注重成果的亚马逊市场经理加入我们的团队，帮助我们将亚马逊渠道提升到新的高度。如果你对亚马逊市场了如指掌，并且热衷于推动增长——同时帮助无数人改善生活——那么这个职位适合你！
理想的候选人是精通亚马逊市场的电商专家，具备驱动力、分析能力、创造力和战略眼光。在此职位中，你将负责最大化产品表现，实施有效的营销策略，并在多个市场中推动盈利能力。你的工作将包括对我们品牌指定产品组合的销售、促销、广告和预测进行日常管理和执行。
职责：
- 实现成果：通过营销、销售和商品策略，识别、评估并执行利润最大化活动以达成财务目标
- 通过有机和付费活动管理并跟踪我们在所有市场中的产品表现和盈利能力
- 内容列表优化以提高页面排名、SEO 和销售：进行深入的关键词和竞争对手分析，优化产品标题、描述、分类、A++ 内容，并与创意团队紧密合作，制作具有吸引力的视觉素材以实现最佳表现
- 按照设定的 KPI 对指定产品组合进行日常 PPC 管理和优化（Sponsored Products、Sponsored Brands、Sponsored Display）
- 执行营销交易、促销、优惠券、促销代码等，并汇报关键指标
- 通过机会分析（如市场调研、客户声音和竞争研究）提升产品表现和市场份额增长
- 跟踪履行指标并与运营负责人沟通，预测、监督和管理产品库存水平，以保持优质配送资格高于良好标准指标
- 每日和每周报告和分析市场表现和运营指标，包括但不限于销售和盈利能力、账户健康状况、反馈表现、产品
查看英文原文
Intelligent Change guides people toward a more mindful way of living. Our tools help to create positive change and help people realise their full potential and live a happier, more fulfilling life. We’re a team united by our shared values of positive attitude, growth mindset and extreme ownership
We are seeking a dynamic and results-driven Amazon Marketplace Manager to join our team and help us take our Amazon channel to the next level. If you know the Amazon marketplace inside out and thrive on driving growth – all while helping empower countless individuals to transform their lives for the better – then this is for you!
The ideal candidate is an Amazon Marketplace e-commerce expert who is driven, analytical, creative and strategic in their approach. In this role, you will be responsible for maximising product performance, implementing effective marketing strategies, and driving profitability across multiple marketplaces. Your role will involve day-to-day management and execution of sales, promotions, advertising, and forecasting for our brand's assigned product portfolio.
Responsibilities:
- Deliver results: identify, evaluate and execute profit maximisation activities to achieve financial targets through marketing, sales, and merchandising strategies
- Manage and track the performance and profitability of our products across all marketplaces through organic and paid activities
- Content listing optimisation to improve page rank, SEO, and sales: perform in-depth keyword and competitor analyses, enhance product titles, descriptions, categorisations, A++ content, and work closely with the Creative team to produce compelling visual assets for optimal performance
- Day-to-day PPC management and optimisation (Sponsored Products, Sponsored Brands, Sponsored Display) for the assigned product portfolio in line with set KPIs
- Execute marketing deals, promotions, coupons, promo codes, etc. and report back on key metrics
- Improve product performance and market share growth through opportunity analysis such as market research, voice of the customer and competitive research.
- Track fulfilment metrics and communicate with the Operations Lead to forecast, oversee and manage product inventory levels to retain premium shipping eligibility above good standing metrics.
- Report and analyse marketplaces performance and operating metrics on a daily and weekly basis including, but not limited to, Sales and Profitability, Account Health, Feedback Performance, Product Policy Compliance, Shipping Performance, Brand Registry and Brand Performance.
- Interact with the Customer Service team to respond to customer complaints and customer requests for technical product information.
- Work with Amazon Seller Support across all marketplaces to create cases, monitor case logs, and resolve issues in a timely manner.
- Collaborate with cross-functional teams including marketing, product development, operations, and customer service to ensure alignment and success on Amazon
- Stay up-to-date on Amazon policies, trends, and best practices to maintain our excellent Account Health status
Requirements
Requirements:
- A proven track record of growing sales and profitability on Amazon, running a $10m+ Amazon scale
- Minimum 3 years of experience running an e-commerce Amazon Seller Central environment
- Experience running high volumes of SKUs
- Background in consumer goods and office products industries preferred
- Social media and marketing skills are desired
Knowledge & Skills:
- Proven data management and analytical skills. Track record of digging into data, and finding solutions for a variety of performance issues. Proficient in Excel.
- E-commerce and digital marketing experience
- Can work independently, adapt to a fluid environment, and able to time-manage, prioritize, and toggle between multiple projects
- Experienced in set up, management, and optimization of paid campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
- Highly detail-oriented, organized, and efficient
- Excellent written and oral communications skills
- Experience in the wellness & mindfulness space is a plus
- Some experience working with Helium10/Jungle Scout
- SEO knowledge a plus
Benefits
- Flexible work hours
- Competitive compensation
- Lunch & Learn meets.
Equality Statement
At Intelligent Change, we are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and supported. We believe that diversity in our workforce enhances our ability to serve our customers and fosters innovation and creativity.
We welcome applications from all qualified individuals, regardless of race, color, ethnicity, national origin, gender, gender identity or expression, sexual orientation, age, disability, marital status, or any other characteristic protected by law. Our hiring practices are based solely on qualifications, merit, and business needs. We encourage candidates from all backgrounds to apply and join us in building a more inclusive future.
Originally posted on Himalayas