短裤测试主管(国际)
Head of Shorts Testing (International)
关于 Changing Lives Productions:
Changing Lives Productions 是 Dhar Mann Studios 的内部视频制作公司,Dhar Mann Studios 是在线剧本式正能量内容的首位创作者。我们在 YouTube、Facebook、Instagram 和 TikTok 上拥有超过 1.63 亿关注者,总观看量超过 450 亿次,我们的视频每月获得超过 10 亿次观看。
我们每周制作数小时的原创内容,传递同情心、善良和利他主义的信息,吸引所有年龄段的观众。我们的故事探讨现实生活中的挑战,传达有力的人生教训,引起全球观众的共鸣。
由 Dhar Mann 创立,他曾被《纽约时报》称为“YouTube 的道德哲学家”,是《时代》杂志年度百大创作者之一,并在《福布斯》2025 年顶级创作者榜单中排名第二——我们的核心理念简单而雄心勃勃:我们不只是讲述故事。我们正在改变人生。
整体目标:
为什么这个职位很重要:
测试主管将负责将完成的短视频剪辑转化为完全优化、可发布的视频。一旦后期制作交付一个短视频,该团队将针对 Instagram Trial Reels 和 Facebook A/B 测试开发并测试四到五个版本,利用性能数据识别最强的开头钩子、节奏、结尾和整体剪辑。该职位将从第一个假设到最终建议全程负责测试流程,确保发布的内容具有最高的成功概率。
你将如何度过时间:
在后期制作完成后负责每个短视频,并通过测试、迭代和最终优化后再进行公开发布。
为每个短视频创建四到五个策略性不同的版本,包括替代钩子、开头、节奏、故事结构、行动呼吁和结尾。
管理测试助理设置 Instagram Trial Reels 和 Facebook A/B 测试,然后在首次结果揭示更多机会时运行后续测试。
审查钩子率、留存率图表、流失点、完成率、参与度和其他平台信号,以诊断观众何时失去兴趣。
根据数据推荐并执行剪辑更改,包括当需要更强测试时向 Dhar 请求新的配音。
建立清晰的报告系统,跟踪每个版本、假设、结果、学习、下一步和最终发布建议。
将测试表现与直播后表现进行比较,制定 KPI 和最低阈值,提高公开发布的成功率。
你需要具备:
3 年以上相关经验
查看英文原文
ABOUT CHANGING LIVES PRODUCTIONS:
Changing Lives Productions is the in-house video production company of Dhar Mann Studios, the #1 creator of scripted positive content online. With over 163 million followers and 45+ billion views across YouTube, Facebook, Instagram, and TikTok, our videos receive more than 1 billion views each month.
We produce several hours of original content weekly with messages of compassion, kindness, and altruism that resonate with viewers of all ages. Our stories tackle real-life challenges and deliver powerful life lessons that resonate with global audiences.
Founded by Dhar Mann, named the "Moral Philosopher of YouTube" by The New York Times, a Time Top 100 Creator, and ranked #2 on Forbes' 2025 Top Creators list - our founding principle is simple but ambitious: We're not just telling stories. We're changing lives.
BIG PICTURE:
Why This Role Matters:
The Head of Testing will be responsible for turning completed short-form edits into fully optimized, publish-ready videos. Once post-production delivers a short, this team will develop and test four to five versions across Instagram Trial Reels and Facebook A/B tests, using performance data to identify the strongest opening hook, pacing, ending, and overall edit. This role owns the testing process from the first hypothesis through final recommendation, ensuring the version we publish has the highest probability of success.
HOW YOU'LL SPEND YOUR TIME:
Own each short after post-production and carry it through testing, iteration, and final optimization before public release.
Create four to five strategically different versions of each short, including alternate hooks, openings, pacing, story structure, calls to action, and endings.
Manage testing assistant to set up Instagram Trial Reels and Facebook A/B tests, then run follow-up tests when the first results reveal additional opportunities.
Review hook rate, retention charts, drop-off points, completion rate, engagement, and other platform signals to diagnose where viewers lose interest.
Recommend and execute edit changes based on the data, including requesting new voiceover from Dhar when a stronger test requires it.
Create clear reporting systems that track every version, hypothesis, result, learning, next step, and final publishing recommendation.
Compare test performance with live-post performance to develop KPIs and minimum thresholds that increase the probability of a successful public release.
WHAT YOU HAVE:
3+ years of experience analyzing social media content performance, preferably within short-form video, digital media, or the creator economy.
Deep working knowledge of Instagram, Facebook, TikTok, and YouTube performance metrics, with particular strength in hook rate and audience retention.
A proven ability to turn retention-chart dips and platform data into specific creative and editorial recommendations.
Hands-on short-form editing experience; the ideal candidate can personally create alternate hooks, endings, pacing variations, and test versions.
Strong understanding of viral storytelling, viewer psychology, opening-image selection, pacing, payoff, and platform-specific audience behavior.
Experience building dashboards, reports, testing frameworks, and practical KPIs that creative teams can use to make publishing decisions.
Strong ownership, attention to detail, and the ability to manage multiple videos and testing cycles at once without losing version control.
WHO OVERSEES YOU:
The Head of Testing will report directly to the Head of Shorts.
WHO YOU OVERSEE:
The Head of Testing will oversee one Testing Assistant and lead the day-to-day workflow of the Shorts Testing Team.
WHERE IT ALL GOES DOWN:
The role is remote.
WHEN THE MAGIC HAPPENS:
This is a full-time role. The typical schedule is Monday through Friday (occasional weekend work will be required), with specific hours and flexibility discussed during the interview. Testing cycles may occasionally require timely review of live platform results.
Salary: $25/hourOriginally posted on Himalayas