出海雷达

高级经理,SEO与GEO

Senior Manager, SEO & GEO

市场运营限定地区(需当地身份)
公司Nebius
薪资未公开
工作地点Remote - United States; United States
地域资格限定地区(需当地身份)
时区要求无特别要求
用工类型未标注
发布时间20 天前
数据来源Greenhouse
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注意地域限制:该职位明确限定在 Remote - United States; United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

关于Nebius:

Nebius正在引领全球AI经济的云基础设施新纪元。我们正在构建一个全栈AI云平台,支持开发者和企业从数据和模型训练到生产部署,无需承担自建大型内部AI/ML基础设施的成本和复杂性。

由工程师打造,面向工程师。从大规模GPU编排到推理优化,我们在计算、存储、网络和应用AI领域掌握难题。

在纳斯达克上市(NBIS),总部位于阿姆斯特丹,我们在欧洲、英国、北美和以色列设有研发中心,拥有全球业务布局。我们的团队超过1500人,包括数百名在硬件、软件和AI研发方面具有深厚专业知识的工程师。

职位描述

Nebius正在寻找一位经验丰富的数字营销专家,负责全球SEO和生成式引擎优化(GEO)策略的全流程管理。这不是一个仅协调的角色:你将制定策略,建立衡量框架,识别高价值机会,将洞察转化为明确的建议,并与内容、网页、产品营销、工程和分析合作伙伴共同推动实施。

你将成为公司内关于Nebius如何被发现、理解、引用和选择的专家,覆盖传统搜索引擎和AI驱动的答案体验。合适的人选已经建立并扩展了有机增长计划,能够提供可衡量的商业成果,并能在快速发展的全球环境中独立运作。

你可以在美国远程工作。

你的职责包括:

  • 制定GEO/AIO策略并推动执行。
  • 确定优先主题和目标大语言模型(LLM),并开发定制化的内容、引用和权威性建设策略,以提升Nebius在AI生成答案中的可见度、显著性和话语权。
  • 制定SEO策略并推动执行。
  • 确定优先关键词和搜索词,领导技术SEO和页面优化,以实现并保持顶级自然搜索排名。
  • 将分析转化为行动。创建统一的衡量框架和仪表盘,涵盖有机可见度、非品牌需求、排名、流量质量、参与度、转化率、销售线索影响、话语权、AI引用、推荐流量和内容表现。
  • 发现并扩展成功主题。利用搜索、受众、竞争、转化和AI可见性数据来识别高潜力方向。
查看英文原文

About Nebius:

Nebius is leading a new era in cloud infrastructure for the global AI economy. We are building a full-stack AI cloud platform that supports developers and enterprises from data and model training through to production deployment, without the cost and complexity of building large in-house AI/ML infrastructure.

Built by engineers, for engineers. From large-scale GPU orchestration to inference optimization, we own the hard problems across compute, storage, networking and applied AI.

Listed on Nasdaq (NBIS) and headquartered in Amsterdam, we have a global footprint with R&D hubs across Europe, the UK, North America and Israel. Our team of 1,500+ includes hundreds of engineers with deep expertise across hardware, software and AI R&D.

The role

Nebius is looking for a seasoned digital marketer to own our global SEO and Generative Engine Optimization (GEO) strategy end to end. This is not a coordination-only role: you will set the strategy, build the measurement framework, identify the highest-value opportunities, translate insight into clear recommendations, and drive implementation with content, web, product marketing, engineering, and analytics partners.

You will be the company’s subject-matter expert for how Nebius is discovered, understood, cited, and selected across traditional search engines and AI-powered answer experiences. The right person has already built and scaled an organic growth program, can point to measurable commercial outcomes, and is comfortable operating independently from day one in a fast-moving global environment.

You’re welcome to work remotely in the United States.

Your responsibilities will include:

  • Set the GEO/AIO strategy and drive execution.
  • Define priority topics and target LLMs, and develop tailored content, citation and authority-building tactics to grow Nebius’s visibility, prominence and share of voice in AI-generated answers.
  • Set the SEO strategy and drive execution.
  • Define priority keywords and search terms, and lead technical SEO, on page optimization to achieve and sustain top organic search rankings.
  • Turn analytics into action. Create a unified measurement framework and dashboards covering organic visibility, non-branded demand, rankings, traffic quality, engagement, conversions, pipeline influence, share of voice, AI citations, referral traffic, and content performance.
  • Find and scale winning themes. Use search, audience, competitive, conversion, and AI visibility data to identify topics where Nebius can win. Translate those insights into prioritized content recommendations, briefs, refresh plans, and scalable programs for content owners.
  • Optimize content directly when needed. Audit and improve existing pages for intent, information architecture, clarity, internal linking, metadata, structured data, conversion paths, and retrievability by search engines and large language models.
  • Lead technical web optimization. Partner with web and engineering teams on crawlability, indexation, rendering, performance, internationalization, schema, migrations, site architecture, redirects, canonicalization, and other technical foundations.
  • Build GEO and AEO capability. Define how Nebius measures and improves presence across AI assistants and answer engines. Test the content formats, source signals, structured information, digital PR, and authority patterns most likely to earn accurate citations and recommendations.
  • Run an experimentation program. Design and evaluate tests across templates, page structures, content formats, calls to action, internal links, and conversion journeys; turn results into repeatable playbooks.
  • Build an AI-native operating model. Use and, where valuable, build AI agents to automate repeatable research, monitoring, analysis, content briefing, quality assurance, and optimization tasks, improving speed and scale without lowering editorial or analytical standards.
  • Create operating discipline. Establish prioritization, governance, documentation, editorial standards, reporting cadences, and quality checks that make organic growth a durable cross-functional capability.
  • Advise senior stakeholders. Communicate opportunities, trade-offs, progress, and business impact clearly to marketing and company leadership; challenge assumptions with evidence and make decisive recommendations.

What success looks like:
You are a system thinker with equal parts strategist, analyst, operator, and editor. You have enough technical depth to diagnose foundational issues, enough content judgment to improve how a complex story is told, and enough commercial instinct to prioritize the work that will matter most. You are comfortable being the expert in the room, but you build trust through evidence, clarity, and collaboration. Most importantly, you have done this before, and you are ready to own it again at global scale.

  • A clear baseline, measurement model, and prioritized SEO and GEO roadmap are in place within the first 90 days.
  • Content and web teams receive actionable recommendations grounded in opportunity size, audience intent, competitive whitespace, and expected business impact.
  • Nebius grows qualified, non-branded organic visibility across priority products, use cases, audiences, and markets, translating that visibility into increased website traffic from search engines and LLMs.
  • Nebius becomes more consistently represented and accurately cited in relevant AI-generated answers.
  • Existing content improves through a disciplined refresh and optimization program, while new winning themes are scaled efficiently.
  • Organic performance is connected to meaningful business outcomes, not reported only through rankings or traffic volume.

We expect you to have:

  • 8+ years of experience in SEO, organic growth, web strategy, content strategy, or a closely related digital marketing discipline, including significant end-to-end ownership.
  • A proven record of building or transforming an SEO program at scale, with concrete examples of impact on qualified traffic, conversions, revenue, pipeline, or another business outcome.
  • Hands-on experience across technical SEO, content-led growth, on-page optimization, keyword and audience research, competitive analysis, information architecture, structured data, and site migrations.
  • Practical experience with GEO, AEO, AI-search visibility, or content programs designed to earn citations and recommendations in tools such as ChatGPT, Gemini, Perplexity, or comparable experiences.
  • Advanced analytical capability: you can build useful dashboards, distinguish signal from noise, diagnose performance changes, size opportunities, and make recommendations that teams can act on.
  • Hands-on experience with modern SEO and GEO platforms. You know how to configure the tools, interrogate the data, validate findings, and convert outputs into an executable growth plan rather than relying on automated recommendations at face value.
  • Strong commercial judgment and the ability to connect organic visibility to audience quality, conversion, demand generation, and revenue, not just vanity metrics.
  • Demonstrated success working with writers and content owners: developing briefs, editing or optimizing copy, establishing standards, and scaling repeatable content programs without becoming a bottleneck.
  • Confidence partnering with web developers, engineers, UX, product marketers, demand generation, communications, and analytics teams.
  • Excellent written and verbal communication, including the ability to make complex findings clear to both specialists and executives.
  • High autonomy, sound prioritization, and a bias for action. You can enter an ambiguous environment, determine what matters, and make progress with limited oversight.

It will be an added bonus if you have:

  • Experience in fast-growing B2B technology, cloud infrastructure, AI, developer platforms, enterprise software, or another complex technical category.
  • Ownership of a global program.
  • Experience with digital PR, link earning, brand/entity authority, or off-site signals that improve both search performance and AI discoverability.
  • Working knowledge of CRO, UX research, paid-search insights, and full-funnel measurement.
  • Experience with Profound or GrowthX, or comparable platforms for AI-search intelligence, content operations, monitoring, and optimization
  • Familiarity with platforms such as Google Search Console, GA4, Semrush, Ahrefs, Conductor, Screaming Frog, Looker Studio, and emerging AI-visibility tools. We care more about analytical fluency than any single tool.
  • A strong track record of optimizing your own workload by building and orchestrating AI agents, automations, or custom workflows, while applying appropriate human review, governance, and quality controls.

Key employee benefits in the US:

  • Health insurance: 100% company-paid medical, dental, and vision coverage for employees and families.
  • 401(k) plan: Up to 4% company match with immediate vesting.
  • Parental leave: 20 weeks paid for primary caregivers, 12 weeks for secondary caregivers.
  • Remote work reimbursement: Up to $85/month for mobile and internet.
  • Disability & life insurance: Company-paid short-term, long-term and life insurance coverage.

Pay Transparency

We offer competitive compensation and benefits packages. Actual compensation will be determined based on job-related factors, including experience, skills, qualifications, the level at which the candidate is hired, and geographic location, consistent with applicable law.

Base Compensation Range
$150,000—$187,500 USD

Benefits & Perks:

  • Competitive compensation
  • Career growth and learning opportunities
  • Flexibility and ownership
  • Collaborative and innovative culture
  • Opportunity to work on impactful AI projects
  • International environment and talented teams

What's it like to work at Nebius:

Fast moving - Bold thinking - Constant growth - Meaningful impact - Trust and real ownership - Opportunity to shape the future of AI

Equal Opportunity Statement:

Nebius is an equal opportunity employer. We are committed to fostering an inclusive and diverse workplace and to providing equal employment opportunities in all aspects of employment. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, ancestry, age, disability, genetic information, marital status, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.

Applicants must be authorized to work in the country in which they apply and will be required to provide proof of employment eligibility as a condition of hire.

If you need accommodations during the application process, please let us know.

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