亚马逊品牌经理
Amazon Brand Manager
我们的客户是一家具有全球影响力的亚马逊FBA业务公司，现正在寻找一位有才华且经验丰富的亚马逊品牌经理加入团队，从事全职远程工作。
作为品牌经理，你将在推动公司品牌成功方面发挥关键作用。你将负责监控和提升公司多样化产品组合中的SKU层级表现。
如果你是一位善于战略思考、能与跨职能团队有效协作，并在亚马逊平台上有产品管理经验的人才，我们期待你的加入！
关于公司：
公司在美国、加拿大、欧洲和英国运营多个品牌。团队由17名专家组成，具备广泛的专业技能，这些技能对我们的运营成功至关重要。公司以协作文化、创新的商业方法和对卓越的不懈追求而自豪。
主要职责：
- 监控并提升SKU层级表现，与其他团队协作以实现优化结果。
- 与跨职能团队合作，使营销工作与品牌目标保持一致。
- 设定并测试营销假设，为创意团队提供输入，以开发基于绩效的创意素材。
- 协调新产品发布，确保顺利进入市场并保持品牌一致性。
- 进行产品列表审核，并协调内容和设计方面的优化工作，与平面设计团队紧密合作。
- 管理定价策略、优惠活动、折扣和促销活动，以最大化品牌表现。
- 提供详细的产品表现指标报告，提出并实施改进建议。
- 与供应链团队紧密合作，制定准确的销售预测，并确保营销工作与库存水平保持一致。
- 利用PPC知识指导营销策略并优化广告支出。
- 展现出强大的数据分析能力，以支持决策和策略制定。
- 具备管理及领导团队的经验，营造协作且高效的工作环境。
- 能够有效优先处理任务，专注于有影响力的工作，减少时间消耗性的干扰。
任职要求：
- 在亚马逊FBA市场中，有品牌经理或类似职位的实战经验。
- 熟悉PPC广告活动和亚马逊广告平台。
- 优秀的数据分析技能。
查看英文原文
Our client, a fast-growing eCommerce company, operating in the USA, is looking for a talented and experienced Amazon Brand Manager to join the vibrant team for a full time remote job.
As a Brand Manager, you will play a pivotal role in driving the success of the company's brands. You will be responsible for monitoring and enhancing SKU-Level Performance across the company's diverse portfolio, as well as leading product development initiatives - particularly in the product research and vetting stages. You will manage and guide cross-functional teams, ensuring strategic alignment and operational efficiency throughout the product lifecycle.
If you are a strategic thinker with strong product development experience, excellent team management skills, and a proven track record of successfully launching and scaling products on Amazons platform we would love to hear from you!
About the company:
The company is an outdoor and recreational brand on a mission to create the most exciting, functional, and high-quality products on the market. From pool floats to premium boating accessories, it has made a splash with customers worldwide. As the company continues to grow, it is seeking an Amazon Brand Manager who is passionate about data, processes, and creative problem-solving to help scale the brand to new heights on Amazon.
Key Responsibilities:
- Monitor and improve SKU-Level Performance, collaborating with various teams for optimized results.
- Lead product development efforts, especially during the research and vetting phases of new product launches, ensuring market fit and strategic alignment.
- Collaborate with cross-functional teams to align marketing efforts with brand objectives.
- Set and test marketing hypotheses, providing input to the creative team for the development of performance-based creative materials.
- Coordinate new product launches, ensuring seamless market entry and brand consistency.
- Conduct listing audits and coordinate optimizations regarding content and design, working closely with the graphic design team.
- Manage pricing strategies, deals, discounts, and promotional activities to maximize brand performance.
- Provide detailed reports on product performance metrics, offering and implementing suggestions for improvement.
- Work closely with the supply chain to develop accurate sales forecasts and ensure marketing efforts are aligned with inventory levels.
- Utilize PPC knowledge to guide marketing strategies and optimize ad spend.
- Demonstrate strong data analysis skills to inform decision-making and strategy development.
- Exhibit experience in managing and leading teams, fostering a collaborative and productive work environment.
- Prioritize tasks effectively, focusing on impactful activities and minimizing time-consuming distractions.
- Manage and lead cross-functional and creative teams, fostering a collaborative, efficient, and high-performing work environment.
- Leverage experience gained in mid-sized or larger companies to bring structure and scalability to brand management processes.
- Effectively prioritize tasks and projects - focusing on high-impact actions while eliminating or delegating low-priority distractions.
Qualifications:
- Proven experience as a Brand Manager or similar role, specifically within the Amazon FBA marketplace.
- Strong knowledge of PPC campaigns and Amazons advertising platform.
- Excellent data analysis skills, with the ability to derive insights from complex datasets.
- Strong emphasis on communication and collaboration.
- Ability to prioritize effectively, with a keen eye for detail and the ability to manage multiple projects simultaneously.
- Creative thinker with a problem-solving mindset.
- Excellent verbal and written communication skills.
- Familiarity with project management practices is desirable.
- Demonstrated experience in product development, particularly in researching and vetting new products.
- Managerial experience within 7 fig + Amazon native brands is highly preferred.
What We Offer:
- Work for a market-proven, fast-growing company.
- Competitive salary.
- Supportive and friendly work environment.
- Be a part of something bigger, where you can have autonomy over your work.
- Fully remote work and flexible working hours (work from whatever place).
Originally posted on Himalayas