创意总监
Creative Director
我们致力于通过提供最全面的行业领先的科学、创意和数字专业知识，颠覆医学传播和医疗广告行业。我们的愿景是创造最令人难忘的项目，激发变革——帮助医疗公司改善患者的生活。
我们认为，伟大的故事讲述与广泛的科学专业知识相结合，将使我们在该领域与其他机构区分开来。此职位需要一位经验丰富的创意远见者，帮助我们作为创意总监引领方向。BOLDSCIENCE 的创意总监与客户服务和科学高管合作，负责概念开发的主要推动者。他们将推荐并创建具有说服力的活动、体验和品牌策略，以满足客户的业务目标和 BOLDSCIENCE 的公司使命。创意总监负责领导新业务提案、RFP 回复、能力展示的创意概念和执行，并领导大规模高风险的创意项目和活动。他们将对整个部门的创意质量进行全局监督，并指导美国和英国的高级创意总监、高级美术指导、高级动画师、高级 2D/3D MOD/MOA 动画师、分镜艺术家和视频编辑团队。
日常职责：
- 创意总监负责为包括但不限于客户活动、营销计划、品牌计划、药品上市会议和活动、活动视频、动画、基于药物/疾病教育的网站、科学大会展台互动和交付物、品牌和需求生成活动、线下和线上活动、印刷和数字广告、社交媒体、活动素材、企业视频、患者视频和 3D MOA/MOD 视频等项目的执行或艺术指导提供有洞察力和富有想象力的愿景
- 与科学和客户服务领导者合作，创意总监负责协助撰写并提炼客户要求，转化为实现的构图和活动
- 负责撰写并传达创意和品牌策略
- 创意总监需要时刻关注医学传播行业的最新趋势，以更好地服务于客户和 BOLDSCIENCE 的业务战略
查看英文原文
Our mission at BOLDSCIENCE is to disrupt the Medical Communication and Healthcare Advertising industry by offering the most complete suite of industry leading scientific, creative, and digital expertise under one roof. Our vision is to create the most memorable programs that inspire change – helping healthcare companies to improve patients’ lives.
We believe that the power of great storytelling combined with vast scientific expertise will differentiate us from other agencies in this space. This role is for an experienced creative visionary to help us lead the way as a Creative Director. A BOLDSCIENCE Creative Director serves as one of the lead conductors of concept development in partnership with client services and scientific executives. They will recommend and create compelling campaigns, experiences, and brand strategies that meet out clients' objectives and BOLD's company mission. The Creative Director is responsible for leading creative concepts and execution on assigned new business pitches, RFP responses, capability presentations, and for leading large-scale high-stakes creative projects and campaigns. They will provide global oversight to ensure outstanding creative quality across the department, and direct a team of Associate Creative Directors, Senior Art Directors, Senior Animators, Senior 2D/3D MOD/MOA animators, Storyboard Artists, and Video Editors in the US and the UK.
DAY TO DAY RESPONSIBILITIES:
- The Creative Director is responsible for providing an insightful and imaginative vision for the execution or art direction of projects including but not limited to client campaigns, marketing initiatives, branding initiatives, drug launch meetings and campaigns, campaign videos, animations, drug/disease education-based websites, scientific congress booth interactives and deliverables, brand and demand generation campaigns, in-person and digital events, print and digital advertising, social media, campaign assets, corporate videos, patient videos and 3D MOA/MOD videos
- In collaboration with scientific and client services leaders the Creative Director is responsible for helping to write and distil the client brief into realized compositions and campaigns
- Responsible for writing and delivering the creative and brand strategy of concepts and campaigns
- The Creative Director needs to remain constantly aware of developing trends in the medical communications industry to better service the client and BOLDSCIENCE’s business strategy
- Through the delivery of impactful creative, effective execution and planning, the Creative Director will help grow BOLDSCIENCE’s reputation for stand-out creative execution
- Generate new and innovative creative strategies and ideas to meet creative objectives
- Responsible for doing hands-on design work and execution for high-impact design and creative projects
- Help refine and augment creative process and workflow
- Build relationships with internal and external teams and help to reinforce our global approach to working
- Ensure the highest level of artistic and creative output
REQUIRED QUALIFICATIONS:
- 13+ years of experience with a strong background in design & creative direction for global brands
- Prior experience launching new brands and creating brand identities
- Extraordinary design skills with a stand-out portfolio
- 5-10 years' experience managing, coaching, and leading a creative team
- Ability to operate and thrive in a fast-paced and iterative environment
- Expertise in Adobe Photoshop, Illustrator, InDesign, PowerPoint, and web design
- Experience in overseeing and enforcing the creative processes and workflows for creative teams
- Proven track-record at collaborating with cross-functional global teams
- Conceptual/strategic thinker- approaches every project with a strong plan and as an opportunity to be a creative problem solver
- Strong written and verbal communication skills, and presentation skills, including experience selling through your creative vision and ideas
- Hands-on expertise in developing creative solutions and campaigns across platforms including advertising, videos, websites, brand/corporate ID, interactive, presentations, and events
- Experience in creating social media promotion and social media campaign development
- Demonstrates financial accountability by determining proper budgets and timelines