文案撰写人与创意策略师
Copywriter & Creative Strategist
关于我们
Super Organics 是一家自然健康补充剂品牌的母公司——包括 Super Speciosa、Kratom Country、Fully 和 Sun Nutra。我们是一支正在壮大的团队，总部位于佛罗里达州劳德代尔堡，打造人们真正购买、使用并反复回购的品牌。
职位描述
我们正在招聘一名文案撰写人及创意策略师，作为 Fully 和 Sun Nutra 的创意声音，并为 Super Speciosa 提供交叉支持。你将撰写发出的邮件、广告、产品页面和包装文案，并参与塑造其背后的想法和视觉内容。
这是一个适合职业初期 2-3 年的人士快速成长的职位。你从第一天起就会拥有真正的责任，看到自己的作品不断发布，并在写作、策略和创意方向上不断提升技能——这种广度在大型公司中很难获得，因为在那里每个人都在自己的领域内工作。
关于 AI：我们使用它，也期望你使用。它是提高效率的工具——用于研究、草稿和迭代。我们需要的是一个能用自己的声音、品味和判断力让工作显得人性化的人。
这是一份远程职位。
你将负责的内容
文案撰写
- Fully、Sun Nutra 和 Super Speciosa 的电子邮件和短信文案——促销发送、生命周期流程、产品发布、留存活动
- Meta、Google 和新兴渠道上的付费社交媒体和搜索广告文案
- 产品详情页、落地页和网站文案
- 包装和产品上的文案（吊牌、内页、背面）
- Sun Nutra 及其他亚马逊品牌的产品详情页（PDP）和 A+ 内容
- 必要时的有机社交媒体文案，包括短视频脚本和开头钩子
创意策略与提案
- 从零开始构思活动——想法、钩子、贯穿线索——而不仅仅是包装他人概念的文案
- 撰写清晰且有启发性的创意提案，让设计师、视频剪辑师和代理合作伙伴能够发挥最佳水平
- 将产品、定位和受众洞察转化为真正能转化的创意方向
- 与管理层合作进行季节性规划、品牌活动和新品发布
视觉构思与轻度艺术指导
- 与文案一同构思视觉内容——情绪板、参考资料、粗略布局和拍摄清单
- 指导设计师和视频剪辑师（内部和外部）朝着明确的创意愿景努力
- 审核视觉创意以确保符合品牌标准，并提供有用且具体的反馈
- 以活动而非单个素材的思维去思考——你的 PDP 图像应该感觉连贯统一
查看英文原文
About Us
Super Organics is the parent company behind a portfolio of natural wellness supplement brands — including Super Speciosa, Kratom Country, Fully, and Sun Nutra. We’re a growing team based in Fort Lauderdale building brands that people actually buy, use, and come back to.
The Role
We’re hiring a Copywriter & Creative Strategist to be our creative voice across Fully and Sun Nutra, with crossover support for Super Speciosa. You’ll write the emails, ads, product pages, and packaging copy that go out the door — and help shape the ideas and visuals behind them.
This is a role for someone 2–3 years into their career who wants to grow fast. You’ll get real ownership from day one, see your work ship constantly, and sharpen your skills across writing, strategy, and creative direction — the kind of range you can’t get at a bigger company where everyone stays in their lane.
A note on AI: we use it, and we expect you to. It’s a tool for productivity — research, drafts, iteration. What we need is someone whose own voice, taste, and judgment make the work feel human.
This is a remote position.
What You’ll Own
Copywriting
- Email and SMS copy for Fully, Sun Nutra, and Super Speciosa — promotional sends, lifecycle flows, product launches, retention campaigns
- Paid social and search ad copy across Meta, Google, and emerging channels
- Product detail pages, landing pages, and web copy
- Packaging and on-product copy (hang tags, inserts, back-of-pack)
- Amazon A+ content and PDP copy for Sun Nutra and other Amazon-present brands
- Organic social copy where needed, including short-form video scripts and hooks
Creative Strategy & Briefing
- Concept campaigns from scratch — the idea, the hook, the through-line — not just the copy that wraps someone else’s concept
- Write clear, inspired creative briefs that set designers, video editors, and agency partners up to do their best work
- Translate product, positioning, and audience insight into creative direction that actually converts
- Partner with leadership on seasonal planning, brand activations, and new product launches
Visual Concepting & Light Art Direction
- Concept visuals alongside your writing — mood boards, reference decks, rough layouts, and shot lists
- Art-direct designers and video editors (internal and external) toward a clear creative vision
- Review visual creative for on-brand execution and give useful, specific feedback
- Think in campaigns, not assets — your PDP imagery should feel related to your email, which should feel related to your ad
Brand Voice Stewardship
- Maintain and evolve voice guidelines across Fully, Sun Nutra, and Super Speciosa — each brand has a distinct personality and you’ll need to shift between them fluently
- Review outbound creative against brand standards and flag off-brand work early, even from senior stakeholders
- Help onboard freelancers and agency partners to each brand’s voice when needed
Who You Are
- A writer with a real voice — your portfolio sounds like a person, not a template
- Full of ideas — you come to the table with concepts, not just execution
- Visually literate — you think in mood boards, references, and campaigns, not just words
- An AI power user with taste — you use it to move faster, not to avoid the work
- Hungry to grow — you want mentorship, feedback, and a real path to senior creative work
- Collaborative — you take feedback well and play nicely with a small team
- Comfortable in regulated categories like supplements — you respect the guardrails and get creative within them
- Looking for a long-term home — we’re investing in this hire and want someone who wants to grow with us
Requirements
- 2–3+ years of copywriting experience (in-house brand, DTC, or agency)
- A portfolio or writing samples — required, no exceptions
- Experience concepting campaigns and writing creative briefs
- Comfort across channels: email, paid social, organic social, web, and packaging
- Familiarity with the DTC / ecommerce ecosystem (Shopify, Klaviyo, Meta, ideally Amazon)
- Able to work Monday–Friday, 9 AM to 5 PM EST
- Legally authorized to work in the U.S.
Nice to Have
- Background in supplements, wellness, beauty, or CPG
- Short-form video instincts (TikTok, Reels) — hooks, scripting, trend literacy
- Working knowledge of Figma or Canva
- Experience launching a brand or product from zero
Benefits
- Competitive salary (commensurate with experience)
- Remote, work from home position
- Health insurance
- Paid time off
- Mentorship and a clear path to grow into senior creative roles
Originally posted on Himalayas