KERING EYEWEAR Senior Trade Marketing Specialist (West)
简介：Kering Eyewear 是全球奢品集团 Kering 的组成部分，它是奢品市场中最重要的参与者。我们设计，开发，制造和销售结合创造力，创新和质量的眼镜。我们的产品组合涵盖了包括古奇，卡蒂埃尔，圣劳伦特，波特加威尼塔，巴伦西亚加，麦克奎恩，瓦伦蒂诺，克洛伊，阿拉亚，蒙布兰克，丹希尔，普马以及我们的专利品牌 LINDBERG,毛杰描述和热门光学。通过将行业专业知识与可持续发展承诺相结合，我们帮助我们的品牌重新定义并制作吸引全球消费者的手工目镜。我们目前正在寻找一名高级贸易营销专家加入我们的 KA 频道营销团队，重点关注西地区。你的机会 The Sr Trade Marketing Specialist 拥有为开发，执行和绩效监测 TM 计划的共同责任，旨在增加商店品牌可见性，产品存在率和出售轮流。根据总体营销和通信指南和品牌战略，她/他将对北美卡通道内的每项贸易营销活动负责。你如何做出贡献？·与区域贸易营销团队合作，根据道需求制定区域和局部化营销计划，符合全球营销目标和品牌指导方针，主要关注 BTL 活动。·作为销售团队和客户的首要联系人，以合作并确保机会。·与视觉商业代理机构合作，以确保品牌培训。·领导项目管理的所有方面通过无协调与机构，客户和内部利益相关者进行营销活动，包括但不限于销售，物流，客户服务和金融等。·与销售，客户服务和物流团队协调以确保 POP 及产品交付符合营销项目。·为 POSM 生产和安装提供源和合作当地供应商。·管理 POSM 订单，交货和库存管理。·监测实施的营销活动的 ROI. ·与机构协调季节性窗口项目的计划。·协助预算管理以确保根据营销目标有效地支付区域和地方预算。·支持购买日期和事件如有需要。·定期对竞争者进行市场分析。你是谁？·学士学位
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Summary
Kering Eyewear, part of the global Luxury group Kering, is the most relevant player in the Luxury Eyewear market segment. We design, develop, manufacture, and distribute eyewear that blends creativity, innovation, and quality. Our portfolio spans a wide range of iconic brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and our proprietary brands LINDBERG, Maui Jim, and Zeal Optics. By combining industry expertise with a commitment to sustainability, we help our brands redefine design and craft eyewear that captivates consumers worldwide.Job Description
We are currently seeking a Senior Trade Marketing Specialist to join our KA Channel Marketing team, with a focus on the West region.
Your opportunity
The Sr Trade Marketing Specialist owns the co-responsibility for the development, execution, and performance monitoring of TM programs designed to increase in-store brand visibility, product presence and sell out turn. In accordance with the overall Marketing and Communication guidelines and brands Strategy, she/he will be co-responsible for every trade marketing activity across the KA channel in North America.
How you will contribute
- Work with the regional Trade Marketing team in developing regional and “localized” marketing plans based on channel needs, consistent with the global marketing objectives and brand guidelines, with a main focus on BTL activities.
- Serve as a main contact for sales team and customers to partner and secure opportunities.
- Partner with visual merchandising agency to ensure brand training.
- Lead all facets of project management to implement marketing activities through seamless coordination with agencies, customers and internal stakeholders including but not limited to sales, logistics, customer service and finance
- Coordinate with sales, customer service & logistics teams to ensure POP & product delivery are aligned with marketing projects.
- Source and collaborate with local vendors for POSM production and installation.
- Manage POSM ordering, delivery and inventory management.
- Monitor ROI on marketing activities implemented.
- Coordinate seasonal window projects with agency.
- Assist in budget management to ensure efficient spending of both regional and local budgets in line with marketing objectives.
- Support buying days and events as needed.
- Conduct regular market analysis on competitors.
Who you are
- Bachelor degree in marketing, communications or relevant field
- 5+ years of solid experience in trade marketing preferably in eyewear/ cosmetics/ fashion industry
- Dedicated self-starter with strong attention to detail and follow-up
- Excellent Communicator, both verbal and written
- Strong organizational skills and the ability to handle multiple deadlines
- Ability to work in a fast-paced environment and meet tight deadlines
- Attention to detail with accuracy and consistency
- Advance level of Excel, PowerPoint and knowledge of SAP
- Ability to build effective relationships with a wide range of stakeholders, internal and external
- Strong presentation and problem solving skills
- Based out of the West Region
Why working with us?
This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required.
Pay Range for this role: $70,000 - $80,000.00 salary per year, including annual discretional bonus.
Salary offered may vary depending on multiple individualized factors, including but not limited to: job level, market location, internal equity, job-related skill set and know-how, experience, and/or individual performance.
You will also gain an amazing benefits package, including Health insurance coverage, Flexible Spending Accounts, Employee wellness program, Short Term and Long-Term Disability, Life and Disability insurance, 401-k retirement savings plan with company match, Paid Paternity and Maternity Leave, Paid Holidays, Paid Sick Time and Vacation, Paid Bereavement, Employee Assistance Program, Product Discounts. All plans are subject to eligibility requirements.
Job Type
RegularStart Date
2026-11-16Schedule
Full timeOrganization
Kering Eyewear USA Inc.Originally posted on Himalayas