高级PR KOL 专员
Senior PR KOL Specialist
Tags: Web3 职位 • Web3 公共关系职位 • 加密货币社区经理职位 • Web3 高级职位 • 区块链全职职位 • 区块链 Web3 职位
Binance 是一家领先的全球区块链生态系统，是交易量和注册用户最多的加密货币交易所。我们凭借行业领先的安保、用户资金透明度、交易引擎速度、深度流动性以及无与伦比的数字资产产品组合，赢得了 100 多个国家超过 3 亿人的信任。Binance 的服务涵盖交易和金融、教育、研究、支付、机构服务、Web3 功能等。我们利用数字资产和区块链的力量，构建一个包容性的金融生态系统，以推进货币自由并改善全球人们的金融可及性。
我们正在寻找一位经验丰富、自我驱动的高级 KOL 关系专员加入我们的团队。这是一个对有经验的公关专业人士来说具有高影响力的职位，能够迅速上手——建立和管理 KOL 关系，主导活动推广，并在快速变化的加密行业里处理沟通事务。在这个职位中，你将全程负责 KOL 合作——从识别和接触高影响力的意见领袖，到主导活动协调和在敏感情况下以沉稳和战略的方式进行沟通。作为品牌的重要代表，你将确保 KOL 相关项目中的顺畅协作并维持良好的公众形象。
如果你是一位积极主动、自信的沟通者，有在意见领袖关系方面的成功经验，并且准备好从第一天就做出贡献，我们期待你的加入！
职责：
识别、接触并管理与品牌价值观和业务目标一致的高影响力 KOL 关系。
主导 KOL 活动的全流程规划和执行，包括品牌推广活动、社交活动和合作会议。
作为公司与 KOL 之间的主要联络人，确保及时、专业且以关系为导向的沟通。
管理涉及 KOL 的危机沟通，在敏感情况中充当冷静且战略性的联系点。
制定并提供关于 KOL 表现、活动影响和公众情绪趋势的结构化报告。
与跨职能团队（市场、增长、合规）合作，使 KOL 策略与更广泛的公关和业务目标保持一致。
在行业活动、媒体接触和面向 KOL 的场合中，以专业形象代表公司。
查看英文原文
Tags: Web3 Jobs • Web3 Public Relations Jobs • Web3 Community Manager Jobs • Web3 Senior Jobs • Cryptocurrency Full Time Jobs • Cryptocurrency Web3 JobsBinance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are seeking an experienced and self-driven Senior KOL Relations Specialist to join our team. This is a high-impact opportunity for a seasoned PR professional who can hit the ground running — building and managing KOL relationships, leading event activations, and navigating communications in the fast-paced crypto industry.In this role, you will take ownership of KOL partnerships end-to-end — from identifying and engaging high-impact influencers to leading event coordination and managing sensitive communications with composure. As a key representative of our brand, you will ensure smooth collaboration and maintain strong public perception across KOL-facing initiatives.If you are a proactive, confident communicator with a proven track record in influencer relations and a readiness to contribute from day one, we would love to hear from you!Responsibilities:Identify, engage, and manage relationships with high-impact KOLs aligned with brand values and business objectives.Lead end-to-end KOL event planning and execution, including brand activations, networking events, and partnership meetings.Serve as the primary liaison between the company and KOLs, ensuring timely, professional, and relationship-driven communication.Manage crisis communications involving KOLs, acting as a calm and strategic point of contact during sensitive situations.Develop and deliver structured reporting on KOL performance, campaign impact, and public sentiment trends.Partner with cross-functional teams (Marketing, Growth, Compliance) to align KOL strategies with broader PR and business goals.Represent the company professionally at industry events, media engagements, and KOL-facing activities.Requirements:Bachelor's degree in Communications, Marketing, Public Relations, or a related field.5+ years of experience in KOL/influencer relations, PR, or partnerships, preferably within tech, fintech, or consumer brands.Proven track record of independently managing KOL portfolios from sourcing to activation — able to hit the ground running with minimal onboarding.Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.Exceptional interpersonal and relationship-building skills, with confidence in engaging high-profile individuals and managing sensitive conversations.Polished, presentable, and comfortable representing the brand at external events and on-camera engagements.Strong crisis management instincts — able to navigate sensitive situations with composure and sound judgment.Proactive, detail-oriented, and thrive in a fast-paced, high-autonomy environment.Knowledge of or interest in crypto/blockchain is a plus but not mandatory.Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.**Apply here** 👉 [Senior PR KOL Specialist](https://cryptojobslist.com/jobs/senior-pr-kol-specialist-uae-dubai-at-binance?utm_medium=RSS)