绩效营销专员（付费搜索）
Performance Marketing Specialist (Paid Search)
关于 Odd Bunch
Odd Bunch 的使命是让加拿大乃至更广泛的地区购物更加实惠和便捷。我们是一家快速发展的、可持续的、基于订阅的农产品服务，帮助加拿大人节省数千美元的杂货开支，支持本地农民，减少食物浪费，向面临食物不安全的家庭捐赠，并在此过程中打造一个更美好的世界。
关于该职位
付费搜索是我们最高效的获客渠道之一。我们正在寻找一位付费搜索专家，负责在三个不同阶段的市场中全面管理该渠道：加拿大市场，账户已成熟，工作重点是效率和防御；美国市场，我们正在启动，目标是提升需求；以及我们的澳大利亚品牌 Oddies，拥有自己独特的声音。除了 Google，你还需要建立 Microsoft Advertising 和 Reddit 作为真正的渠道，并告诉我们搜索需求下一步会往哪里发展。你还将负责我们 B2B 业务的付费搜索。这是一个在精简团队中需要亲力亲为的职位。
你将负责
- 渠道策略与目标：负责所有三个市场中的付费搜索 CPA、综合 CAC 和新订阅用户数量。
- Google Ads：搜索、购物、性能最大化、需求生成和 YouTube 账户结构、预算节奏、出价策略、搜索词挖掘、否定关键词维护和 RSA 测试。
- B2B 销售线索生成：负责企业、办公和批发客户的付费搜索。成功以合格销售线索成本而非订阅用户成本来衡量。
- 渠道扩展：将 Microsoft Advertising（Bing 和受众网络）和 Reddit 广告打造为真正的渠道，而非 Google 的镜像，并评估新兴的搜索界面，包括 AI 答案引擎和购物代理。
- 度量与归因：协调平台报告的转化数据与 GA4 和 Triple Whale 数据，并报告新客户成本而非每次转化成本。
- 文案与落地页：撰写并测试符合字符限制的广告文案，并与网站/CRO 团队合作优化付费落地页表现。
- 平台与工具：负责付费搜索架构，并推动 AI/自动化应用。
- 领导层汇报：提供有数据支持的分析，包含洞察和建议。
你具备的条件
- 2-4 年付费搜索或 PPC 经验，有直接负责预算和 CPA 数字的经验（DTC/电商优先）。
- 对 Google Ads 有深入理解：匹配类型、出价策略、性能最大化、受众信号、转化导入和离线转化跟踪。
- 有运行大规模广告活动的经验
查看英文原文
About Odd Bunch
Odd Bunch is on a mission to make groceries more affordable and accessible across Canada and beyond. We are a fast-growing, sustainable, subscription-based produce service that helps Canadians save thousands of dollars on their grocery bills, supports local farmers, fights food waste, donates to families facing food insecurity, and builds a better planet in the process.
About the role
Paid search is one of our most efficient acquisition channels. We're looking for a paid search specialist to own it end-to-end across three markets at three different stages: Canada, where the account is mature and the job is efficiency and defence; the US, where we're launching and the goal is demand; and Oddies, our Australian brand, with its own voice. Beyond Google, you'll stand up Microsoft Advertising and Reddit as genuine channels and tell us where search demand is moving next. You'll also own paid search for our B2B business. This is a hands-on role in a lean team.
What you'll own
- Channel strategy & targets: own paid search CPA, blended CAC, and new subscriber volume across all three markets.
- Google Ads: Search, Shopping, Performance Max, Demand Gen, and YouTube account structure, budget pacing, bid strategy, search term mining, negative keyword hygiene, and RSA testing.
- B2B lead generation: own paid search for corporate, workplace, and wholesale accounts. Success measured on cost per qualified lead rather than cost per subscriber.
- Channel expansion: build Microsoft Advertising (Bing and the Audience Network) and Reddit Ads into real channels rather than Google mirrors, and evaluate emerging search surfaces including AI answer engines and shopping agents.
- Measurement & attribution: reconcile platform-reported conversions against GA4 and Triple Whale, and report cost per new customer rather than cost per conversion.
- Copy & landing pages: write and test ad copy against hard character limits, and partner with the web/CRO side on paid landing page performance.
- Platform & tooling: own the paid search stack and drive AI/automation leverage.
- Leadership reporting: deliver a data-backed narrative with insights and recommendations.
What you bring
- 2-4 years in paid search or PPC, with direct ownership of a budget and a CPA number (DTC/e-commerce preferred).
- Deep Google Ads fluency: match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking.
- Experience running more than one market or region; US launch experience preferred, along with the judgment to know when a market needs its own structure.
- Strong short-form copywriting and stakeholder communication.
- Operator's reliability: you own commitments end-to-end and flag risk early.
- B2B or lead-generation paid search is a bonus.
Benefits
- Free grocery plan
- Bi-annual performance bonus tied to company and individual targets
- Health plan available after 3 months
- RRSP matching available at 12 months
- 20 days Paid Time Off (PTO)
- Fully remote within Canada, with flexible hours
- Strong potential for growth within the company
Originally posted on Himalayas