区域营销主管
Regional Marketing Leader
基于能力晋升的公司文化，我们奖励那些主动进取、致力于为客户利益而努力的人。
布朗与布朗正在寻找一位区域营销负责人加入我们不断壮大的团队！
区域营销负责人负责推动可扩展的、高影响力的区域营销策略，以支持所辖地区的收入增长、销售线索开发、客户留存和交叉销售。该职位与区域领导、业务员及全国营销团队紧密合作，执行与企业增长重点（包括加速计划和其他全国性举措）一致的、可衡量的营销项目。
除了区域支持外，该职位还负责并主导一些由总部制定并在各地区部署的全国性营销举措，以确保一致性、效率和全公司范围的影响。
区域营销负责人优先考虑能够增加销售线索、加强保险公司和中心影响力（COI）关系、提高客户留存率并实现可衡量投资回报率的项目——同时减少一次性、低影响和行政驱动的营销活动。
您将做出的贡献：
- 制定并执行可扩展的区域营销计划，以支持新业务增长、客户留存、交叉销售和销售线索开发。
- 与区域领导和销售团队合作，识别符合企业目标的市场特定机会、重点和活动。
- 在保持全国规范的前提下，对全国性营销举措进行本地化并部署，以确保在区域市场的相关性和有效性。
- 中心影响力（COI）和新业务营销计划
- 保险公司合作营销策略和赋能
- 潜在客户营销和需求生成计划
- 设计可跨区域部署的可扩展、可重复的全国性计划。
- 建立框架和最佳实践，以促进区域采用。
- 与全国和区域利益相关者合作，确保成功执行和采用。
- 分析活动表现和区域营销指标，提供见解、建议和投资回报率报告。
- 利用整合的KPI仪表盘评估表现、指导优先级并引导资源分配。（与营销运营团队密切合作）
- 保持营销目标、预算、工作流程和区域重点的一致性。
成功所需的技能和经验：
· 学士学位
查看英文原文
Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.
Brown & Brown is seeking a Regional Marketing Leader to join our growing team!
The Regional Marketing Leader is responsible for driving scalable, high-impact regional marketing strategies that support revenue growth, pipeline development, retention, and cross-sell across assigned regions. This role partners closely with regional leadership, producers, and national marketing to execute consistent, measurable marketing programs aligned to enterprise growth priorities, including Accelerate and other national initiatives.
In addition to regional support, this role owns and leads select national marketing initiatives that are developed centrally and deployed across regions to ensure consistency, efficiency, and enterprise-wide impact.
The Regional Marketing Leader prioritizes initiatives that increase SQLs, strengthen carrier and COI relationships, improve customer retention, and deliver measurable ROI—while reducing one-off, low-impact, and administrative-driven marketing activity.
How You Will Contribute:
- Develop and execute scalable regional marketing programs that support new business growth, retention, cross-sell, and pipeline development.
- Partner with regional leadership and sales teams to identify market-specific opportunities, priorities, and campaigns aligned with enterprise goals.
- Localize and deploy national marketing initiatives to ensure relevance and effectiveness within regional markets, while operating within established national guardrails.
- Centers of Influence (COI) and New Business Marketing Programs
- Carrier Partnership Marketing Strategy and Enablement
- Prospect Marketing and Demand Generation Programs
- Designing scalable, repeatable national programs that can be deployed across regions.
- Establishing frameworks, and best practices for regional adoption.
- Partnering with national and regional stakeholders to ensure successful execution and adoption.
- Analyze campaign performance and regional marketing metrics to provide insights, recommendations, and ROI reporting.
- Leverage consolidated KPI dashboards to assess performance, inform prioritization, and guide resource allocation. (working closely with marketing operations team)
- Maintain strong alignment across marketing objectives, budgets, workstreams, and regional priorities.
Skills and Experience to be Successful:
· Bachelor's degree in Marketing, Business Administration, or a related field.
· 7+ years of experience in B2B marketing, preferably in insurance or financial services industry.
· Ability to write and communicate effectively and professionally across multiple mediums including digital, social, and print.
· Proficiency in full Microsoft Office suite, especially with PowerPoint.
· Proficiency and knowledge of marketing systems and social media platforms for business utilization, with LinkedIn, Facebook, and Instagram.
· Experience with HubSpot is a plus.
Pay Range
110,000 - 120,000 AnnualThe pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for the role.
Teammate Benefits & Total Well-Being
We go beyond standard benefits, focusing on the total well-being of our teammates, including:
- Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
- Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
- Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
- Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.
Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.
Recruiting Vendor Disclosure Statement
Brown & Brown does not accept unsolicited resumes from external recruiters, recruitment vendors or employment agencies ("Recruiting Vendors"). Recruiting Vendors must have a valid written agreement and received prior written authorization from an authorized Brown & Brown representative before submitting candidates for any publicly posted role. Any unsolicited resumes submitted to Brown & Brown or its employees become the property of Brown & Brown, and no fees will be paid for such submissions. Additional information regarding this policy can be found on our careers page.
The Power To Be Yourself
As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”.
Originally posted on Himalayas