高级需求生成经理
Sr. Demand Generation Manager
Matik 通过您可信赖的 AI 技术，自动化创建演示文稿、文档和报告。从您的 BI、CRM、数据仓库和其他数据源中的仪表板、报告和数据中提取信息，立即生成符合品牌风格、富有洞察力的内容，使用您现在常用的格式。Okta、Asana、Autodesk、Samsara 和 Zapier 的团队都信任 Matik，Matik 让任何团队都能统一信息，扩大最佳实践，并讲述一致的数据故事，从而更快地推动行动。Matik 由 Nikola Mijic 和 Zak Stein 于 2019 年创立，总部位于旧金山，获得 Andreessen Horowitz、Menlo Ventures、Box Group 和 Oceans Ventures 的投资。
Matik 使命：
- 通过自动化生成重复的数据驱动叙述，改变人们的工作方式
Matik 价值观：
我们的核心价值观指导我们如何与彼此互动，也是我们实现使命和愿景的基础。
- 客户第一 - 我们不只是打造我们自己喜欢的产品，而是让客户觉得极其有价值。这并不意味着我们牺牲其他价值观或建造客户想要的任何东西。最后，我们非常重视客户数据的安全性，并希望我们的决策能考虑到这一点。
- 信任与透明 - 每段关系的核心都是信任。我们必须通过诚实、透明和道德的方式赢得并保持同事、客户和投资者的信任。
- 质量 - 我们所做的每件事都应该体现质量。无论是开发新功能还是制定营销活动，我们都应努力达到客户期望的标准。
- 同理心 - 我们都来自不同的背景和视角。因此，我们应该积极努力去理解这些视角，而不带偏见或评判。
职位描述
Matik 正在寻找一位高级需求生成经理来扩展 Matik 的需求生成职能。向市场总监汇报，您将负责设计、捕捉和转化需求的方法——扩展程序、基础设施和手册，以增长市场营销的线索引擎。这是一个需要高度自主权的职位，适合能够战略性思考并高效执行的人。
职责
- 负责全漏斗营销活动的战略并管理日常执行，直接负责推动潜在客户会议和线索
- 设计多触点营销活动，包括内容、广告、电子邮件和社交媒体，以吸引目标受众并提高品牌知名度
- 建立和优化营销自动化流程，以提高效率并提升线索质量
- 与销售团队紧密合作，确保营销活动与销售目标一致，并跟踪关键指标以评估效果
- 分析营销活动的表现，提供数据驱动的建议以优化策略和预算分配
- 管理营销预算，确保资源得到合理分配并最大化投资回报率
- 与其他团队协作，如产品、设计和客户服务，以确保营销活动的一致性和有效性
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**About Matik:**
Matik automates the creation of presentations, documents, and reports directly from your data, powered by AI you can trust. Pull from dashboards, reports, and data in your BI, CRM, data warehouse and other sources to instantly produce on-brand, insight-rich content in formats you already use today. Trusted by teams at Okta, Asana, Autodesk, Samsara, and Zapier, Matik empowers any team to align messaging, scale best practices, and tell consistent data stories that drive action - faster than ever. Founded in 2019 by Nikola Mijic and Zak Stein and headquartered in San Francisco, Matik is backed by Andreessen Horowitz, Menlo Ventures, Box Group, and Oceans Ventures.
**Matik Mission:**
- Transforming the way people work by automating the generation of repetitive data-driven narratives
**Matik Values:**
Our core values guide the way we interact with each other and are the foundation for how we execute on our mission and vision.
- **Customer First** - we don’t want to just build products that we like, but rather our customers find extremely valuable. This doesn’t mean we compromise our other values or build whatever a customer wants. Lastly, the security of our customer’s data is very important to us and we want to ensure our decision making keeps this in mind.
- **Trust and Transparency** - at the core of every relationship is Trust. It is imperative that we gain and maintain the trust of our colleagues, customers, and investors by being honest, transparent, and ethical.
- **Quality** - everything we do should personify quality. Whether it is building out new features or putting together a marketing campaign, we should all strive to hit a certain standard of quality that customers are expecting.
- **Compassion** - we all come from different backgrounds and perspectives. As such, we should all actively strive to understand these perspectives without bias or judgment.
**Role Description**
Matik is looking for a Sr. Demand Gen Manager to scale Matik’s demand generation function. Reporting to the Head of Marketing, you’ll be the architect of how we create, capture, and convert demand - scaling programs, infrastructure, and playbooks that grow marketing’s pipeline engine. This is a high ownership role for someone who can think strategically and execute efficiently.
**Responsibilities**
- Own the strategy and manage the day-to-day execution of our full-funnel marketing campaigns, with direct responsibility for driving inbound meetings and pipeline
- Design multi-touch customer journeys, and execute the programs that nurture leads down the journey from prospect to customer
- Plan and manage paid media programs, including owning budget allocation, performance optimization, and ROI reporting
- Partner with content to develop high-converting assets and scale distribution across paid, organic, and owned channels
- Partner closely with the SDR team to align on lead quality, optimize handoff processes, and ensure marketing-sourced pipeline converts
- Build and execute ABM programs targeting key accounts in collaboration with the SDR team
- Own conversion funnel reporting and analytics - identifying the biggest optimization opportunities and implementing strategies to act on them
- Lead A/B testing strategies and execution across all channels
**Basic Qualifications**
- 7+ years of demand generation or digital marketing, owning and driving results across multiple channels
- Experience working in B2B space and generating demand for enterprise products
- Experience operating in a fast-paced, high-growth environment where priorities shift and scrappiness is an asset
- Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
- Experience managing Hubspot as a core marketing ops tool
**What Matik Offers:**
- The opportunity to evolve and grow a _proven_ solution to a _real_ problem
- A fully remote working environment with flexible working hours
- Great environment for collaboration and growth
- Amazing benefits - 100% paid coverage (medical, dental, and vision) for employees
- Stipends for home internet and wellness
- Reimbursements for home office equipment and learning & development
- Brand new Mac laptop
- Unlimited PTO, plus every other Friday off during the Summer
- Company-paid lunches every Friday :)
**Equal Opportunity Statement**
Matik is committed to diversity in its workforce and is proud to be an equal opportunity employer. Matik considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Matik is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to careers@matik.io.