高级产品市场营销经理
Senior Product Marketing Manager
Flexera 帮助客户节省数十亿美元的浪费性技术支出。作为混合 ITAM 和 FinOps 的先驱，Flexera 提供获奖的、以数据为核心的 SaaS 解决方案，用于技术价值优化（TVO），使 IT、财务、采购和云团队能够深入了解每个业务服务的成本优化、合规性和风险。Flexera One 解决方案基于一组权威的客户、供应商和行业数据，由我们的技术智能平台驱动，使组织能够在混合环境中可视化其企业技术蓝图™——从本地部署到 SaaS 到容器再到云。
我们正在改变软件行业。我们是 Flexera。在全球拥有超过 50,000 家客户，我们正在实现这一目标。但我们知道，没有团队，我们什么都做不了。准备好在增长迅速、计划雄心勃勃的时期帮助我们重新构想行业吗？来看看为什么我们一直被 Gartner、Forrester 和 IDC 评为市场领域的领导者。了解更多请访问 flexera.com
我们是 Flexera，我们正在改变软件行业。在全球拥有超过 50,000 家客户，我们正在实现我们的目标。但没有团队，我们什么都不是。勇敢、有动力，并准备好在增长迅速、计划雄心勃勃的时期继续重新构想行业。作为高级产品营销经理，你将把传统的产品营销职能转变为最佳实践的战略解决方案和内容营销引擎。
你将领导市场定位和战略叙述，以推动潜在客户、客户和媒体及分析师影响者的认知、偏好和增长，针对支持我们 SaaS 管理、IT 资产管理和 AI 支出管理解决方案的产品。
理想的候选人应是一个积极进取的人，有明确的记录，能够收集并转化客户洞察、竞争情报以及产品和组合价值，通过付费、获得和自有传播渠道讲述独特而引人入胜的故事。这位领导者将与产品、策略、工程、客户成功和销售团队紧密合作，制定跨职能策略来推动业务增长。了解如何将传统产品叙述转化为面向市场、媒体和分析师（Gartner、Forrester、IDC）的解决方案叙述，以确保 Flexera 得到积极的呈现，是该职位的重要部分。
作为高级产品营销经理，你将负责……
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Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint™ in hybrid environments—from on-premises to SaaS to containers to cloud.
We’re transforming the software industry. We’re Flexera. Withmore than 50,000 customersacross the world, we’re achievingthat goal.Butwe knowwe can’t do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see whywe’re consistently recognized by Gartner, Forrester and IDCas a category leader in the marketplace.Learn more atflexera.com
We’re Flexera and we’re transforming the software industry. With more than 50,000 customers across the world, we are achieving our goals. But we’re nothing without our team. Bold, motivated and ready to continue re-imagining the industry during a time a substantial growth and ambitious plans. In your role as Senior Product Marketing Manager, you will evolve a traditional product marketing function into a best practice strategic solution and content marketing engine.
You will lead the market positioning and strategic narrative to drive awareness, preference and growth with prospects, customers and media and analyst influencers for the products that fuel our SaaS management, IT asset management and AI spend management solutions.
The ideal candidate will be a go-getter with a demonstrated track record of gathering and translating customer insights, competitive intel plus product and portfolio value into unique, compelling stories across paid, earned and owned communications channels. This leader will build cross-functional strategies to grow the business in tight partnership with Product, Strategy, Engineering, Customer Success and Sales teams. Working knowledge of how to position a traditional product narrative into a solution narrative for the marketplace, media and analysts (Gartner, Forrester, IDC) to secure positive representation for Flexera is an important part of this role.
As the Senior Product Marketing Manager, you will:
Own market, buyer, and customer intelligence for your solution set:
· Obtain a deep understanding of target personas, buying groups, and industry segments
· Synthesize customer insights from product usage data, voice-of-customer programs, and external research
· Leverage AI tools to analyze large-scale feedback (reviews, win/loss interviews, support tickets) for trends and messaging gaps
· Translate insights into actionable positioning, segmentation, and GTM strategies
Develop messaging and positioning artifacts that can be used at scale:
· Define differentiated product and solution positioning aligned to buyer pain points and business outcomes
· Build and maintain messaging frameworks across personas, industries, and use cases
· Ensure consistency across web, sales, campaigns, and partner channels
· Continuously refine messaging using performance data and AI-assisted content testing
Lead product launches and GTM planning:
· Lead end-to-end GTM strategy for new products, features, and releases
· Define launch plans, target segments, value propositions, and success metrics
· Coordinate cross-functional execution across product, sales, customer success, and marketing
Drive content strategy, campaigns, and customer marketing alignment
· Partner with campaigns and customer marketing teams to define content strategy across the customer lifecycle
· Create high-impact assets such as demo videos, how-to guides, solution pages, assessments, webinars, and thought leadership
· Guide AI-assisted content creation to ensure quality, differentiation, and brand voice
Analyst relations:
· Work with our internal and external media and analyst resources to build awareness and understanding of Flexera’s solutions and products for positive perception and placement in media and analyst reports (Magic Quadrant, Waves)
Develop and deliver sales and partner enablement:
· Develop enablement assets including pitch decks, battlecards, demo narratives, and objection handling guides
· Equip sales and partners with persona-based messaging and value articulation
· Analyze pipeline performance and adapt messaging to improve conversion
Experience, Capability, and Behaviors:
· 5+ years minimum product marketing experience with at least 2 years in a software or technology company
· BS in marketing or equivalent, MBA preferred
· Proven track record developing and executing metrics-driven go-to-market plans for a product or solution portfolio in partnership with cross-functional teams spanning product management, engineering, marketing and sales
· Software and/or technology market/industry experience desirable with knowledge of cloud management, SaaS management, ITAM platforms a plus
· Product management or direct sales experience a plus
· Strong software/technology industry network
· Proven product and solution market messaging and storytelling experience and expertise
· Basic SEO/AEO and conversion-optimization knowledge
· Strong ability to take initiative, collaborate and drive results through a global team
· Strong written/oral communications
· Analytical, strategic, objective-driven planning and reporting
· Experience with business intelligence tools, Salesforce, and AI tools
· Empathetic to buyers, customers, users, and sales resources
Metrics of success:
· Keeping core artifacts (positioning and messaging docs and related enablement/product assets) up to date as market conditions and competitive environment shifts, new products introduced, etc.
· Sales and marketing are able to clearly and effectively communicate the benefits, differentiators and value prop of major new offerings/features
· Respond timely, and completely (showcasing best foot forward) to request for information from analysts
· Perform quarterly insightful commercial analysis with recommendations to improve market performance
· Develop campaigns/sales plays with sales/marketing that lead to strong pipe and conversion
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Flexera is proud to be an equal opportunity employer. Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations.
Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI(Diversity, Equity, and Inclusion)council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all.
We encourage candidates requiring accommodations to please let us know by .
Originally posted on Himalayas