GTM 工程师，增长营销
GTM Engineer, Growth Marketing
在人工智能和金融科技的交汇处共同创造。在Ocrolus，我们的使命是帮助贷款机构有信心地自动化工作流程——简化金融机构评估借款人的方式，并加快、更准确地做出贷款决策。
我们为贷款机构提供的AI工作流和分析平台已得到大规模信任，每月处理近一百万份信用申请，涵盖中小企业、抵押贷款和消费贷款领域。通过将最先进的开源和闭源AI模型与我们的“人工在回路”验证引擎相结合，Ocrolus从金融文档中提取数据的准确率超过99%。由于我们先进的欺诈检测和全面的现金流和收入分析，我们的客户在风险管理方面实现了更高的效率，并提供了更广泛的信贷获取——最终创建了一个更加包容的金融体系。
Ocrolus已被400多家客户信赖，包括Better Mortgage、Brex、Enova、Nova Credit、PayPal、Plaid、SoFi和Square等行业领导者，处于金融科技AI创新的最前沿。加入我们，帮助重新定义全球最具创新精神的贷款机构如何开展业务。
GTM工程师（增长营销方向）位于增长营销团队内，直接向增长营销副总裁汇报。这不是一个传统的营销运营角色，而是一个兼具分析、构建和活动策略的智能与执行角色。这是Ocrolus的一个新职位，你将负责管理识别目标客户的系统，构建推动潜在客户开发和扩展活动的列表，挖掘产品使用数据以发现钱包份额机会，并在活动表现与收入影响之间建立闭环。
你将参与整个销售漏斗：需求生成、客户扩展和线索转化。产出可衡量：影响的线索、触达的账户、扩展和新增收入的识别。
#### **你将负责**
##### **细分智能与受众开发：**
- 从CRM、产品使用数据和意图信号中挖掘，识别我们团队目前未进行营销的全新细分市场和扩展机会
- 构建并维护用于SDR和付费媒体活动的潜在客户列表——按垂直领域（抵押贷款、中小企业、金融科技）、生命周期阶段和行为信号进行分组
- 将客户群映射，识别产品采用率低、处理量高或产品线未充分利用的账户，并围绕这些账户构建营销受众
- 定义并实现I
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Come build at the intersection of AI and fintech. At Ocrolus, we’re on a mission to help lenders automate workflows with confidence—streamlining how financial institutions evaluate borrowers and enabling faster, more accurate lending decisions.
Our AI workflow and analytics platform for lenders is trusted at scale, processing nearly one million credit applications every month across small business, mortgage, and consumer lending. By integrating state-of-the-art open- and closed-source AI models with our human-in-the-loop verification engine, Ocrolus captures data from financial documents with over 99% accuracy. Thanks to our advanced fraud detection and comprehensive cash flow and income analytics, our customers achieve greater efficiency in risk management, and provide expanded access to credit—ultimately creating a more inclusive financial system.
Trusted by more than 400 customers—including industry leaders like Better Mortgage, Brex, Enova, Nova Credit, PayPal, Plaid, SoFi, and Square—Ocrolus stands at the forefront of AI innovation in fintech. Join us, and help redefine how the world’s most innovative lenders do business.
#### **About the role**
This is a new role. There's no playbook to inherit. You'll write it. You'll join Growth Marketing and report to our VP of Growth Marketing. You'll mine sales, marketing and product usage data to build audiences, find expansion opportunities in our customer base, automate the manual work our team does today, and run experiments that show what's working. You'll also bring our Clay program in-house and become the team's go-to builder.
For your first few months, you'll work through a backlog we've already built. After that, you set the agenda: spot the gaps, pitch the fix, build it and show what it moved. We’ll measure success from meetings and pipeline from audiences you built, expansion revenue from accounts you flagged and manual work your builds removed.
You'll work every day with our customer marketing, digital, events and SDR teams, and with RevOps. Most of them are in the US. Our stack: Clay, Claude, HubSpot, Salesforce, Snowflake and Heap. You’ll liaise with our Business Analytics team, based in India, as an additional data resource.
#### **Your first six months**
- Own our Clay program end-to-end.
- Build a wallet-share view of our customers: who uses which products, how much they process and where the expansion is.
- Give our SDRs sharper audiences, segmented by vertical, lifecycle stage and buying signals, and scored against what our closed-won deals look like.
- Enrich event and target-account lists so our team walks into every event knowing who to meet.
- Connect campaign activity to pipeline in HubSpot and Salesforce so we can see what's working.
- Clean up and document what you inherit so every build after it goes faster.
#### **After that**
- Bring us ideas every week, ranked by what they'd move: pipeline, expansion or retention.
- Size a new segment fast. We name the market. You give us a TAM and SAM we can act on, from our data and public sources, in days.
- Take on builds for the rest of Growth Marketing: brand, content, digital, customer marketing and events.
- Run tests on audiences, messages and channels, and tell us what changed the number.
#### **What matters most, in order**
1. **You own things.** You spot the problem before anyone assigns it, pitch a fix, build it and measure it. If every project on your resume started with someone telling you what to build, this isn't the role for you.
2. **You're commercially minded.** You measure your work in pipeline and revenue, not activity. You've tied marketing work to pipeline or revenue before. You know when an 80% answer today beats a perfect answer in three weeks.
3. **You build.** You've shipped automations, agents or data workflows that run on real GTM data. You write SQL. You can write or direct code (Python or JavaScript) that calls an API and moves data. Code written with AI counts, as long as you can explain it and fix it when it breaks.
#### **Also required**
- Clear, confident spoken and written English. You'll work live with US-based marketing and RevOps leaders every day.
- Hands-on HubSpot or Salesforce. You've built lists, workflows and reports, not just read them.
- 4+ years in B2B marketing, sales, RevOps, growth or GTM engineering. Agency and freelance work count. Be clear about which work was yours.
#### **Nice to have**
- Clay. You'll own ours, so real Clay builds put you at the front of the line.
- Experience at a lending, fintech or B2B SaaS company that sells to US buyers.
- Snowflake or another data warehouse. Heap or another product analytics tool.
- Intent data (6sense, Bombora, ZoomInfo) and GA4.
- LLM APIs, agent frameworks, or workflow tools like n8n, Zapier or Make.
**Life at Ocrolus**
We’re a team of builders, thinkers, and problem solvers who care deeply about our mission — and each other. As a fast-growing, remote-first company, we offer an environment where you can grow your skills, take ownership of your work, and make a meaningful impact.
**Our culture is grounded in four core values:** **Empathy –** Understand and serve with compassion
**Curiosity –** Explore new ideas and question the status quo **Humility –** Listen, be grounded, and remain open-minded
**Ownership –** Love what you do, work hard, and deliver excellence
We believe diverse perspectives drive better outcomes. That’s why we’re committed to fostering an inclusive workplace where everyone has a seat at the table, regardless of race, gender, gender identity, age, disability, national origin, or any other protected characteristic.
We look forward to building the future of lending together.