CRM营销业务产品经理
CRM Marketing Business Product Manager
Work Arrangement: 该职位可以是完全远程或混合办公（根据要求），但目前不需要出差。
Duties
• 与市场、销售和数字技术部门的利益相关者协作，定义并记录未来状态流程。
• 为技术和业务受众提供清晰、结构化的未来状态流程文档，与业务需求保持一致。
• 参与GTM转型和CRM改进的业务需求开发。
• 支持CRM实施工作，包括需求收集、测试和采用。
• 协助在CRM和营销系统中实现购买组策略，以实现跟踪、参与和报告。
• 作为市场代表参与冲刺计划、产品评审和回顾。
• 创建并维护符合业务目标的功能特性及用户故事。
• 准备文档、培训材料并执行差距分析。
• 执行UAT并解决跨平台的线索/数据对齐问题。
• 成为Microsoft Dynamics、ServiceNow和其他工具的专家。
• 在全球和区域跨职能团队之间促进沟通。
Skills
• 在CRM实施或转型项目中具有成功经验，包括与市场和销售系统的集成
• 具有设计和实施购买组策略的经验，包括销售和市场流程以将购买组转化为机会
• 在CRM系统（Microsoft Dynamics优先）、营销自动化平台和第三方集成方面有8年以上经验；强烈推荐Adobe Experience Platform
• 在定义市场营销（线索管理优先）用例、用户故事和业务需求方面有8年以上经验并取得显著成果
• 在为技术和业务受众记录复杂业务流程方面有扎实背景
• 具有数据库模式设计、数据清理/补充和数据导出的经验
• 熟练使用Lucidchart、Miro或类似工具
• 对敏捷方法论和OKR有深入理解
• 出色的问题解决和分析能力
• 优秀的口头和书面沟通能力以及领导能力，能够清晰简洁地传达复杂的工程技术信息
• 能够有效地与跨职能团队（包括IT、市场和产品团队）合作
• 优秀的组织能力
查看英文原文
Work Arrangement: The position can be fully remote or hybrid (as per the requirements), but travel as of now is not required.
Duties
• Collaborate with stakeholders across Marketing, Sales, and Digital Technology to define and document future-state processes.
• Deliver clear, structured future-state process documentation for technical and business audiences that aligns with business needs.
• Contribute to the development of business requirements for GTM transformation and CRM improvements.
• Support CRM implementation efforts, including requirements gathering, testing, and adoption.
• Help operationalize the buying group strategy within CRM and marketing systems to enable tracking, engagement, and reporting.
• Participate in sprint planning, product reviews, and retrospectives as a Marketing representative.
• Create and maintain functional features and user stories aligned to business goals.
• Prepare documentation, training materials, and perform gap analyses.
• Conduct UAT and troubleshoot lead/data alignment issues across platforms.
• Become a subject matter expert in systems like Microsoft Dynamics, ServiceNow, and other tools.
• Facilitate communication between global and regional cross-functional teams.
Skills
• Proven track record of leading CRM implementation or transformation projects, including integration with marketing and sales systems
• Experience designing and operationalizing buying group strategies, including sales and marketing processes to work and convert buying groups to opportunities
• 8+ years of experience in CRM systems (Microsoft Dynamics preferred), marketing automation platforms, and 3rd Party integrations; Adobe Experience Platform strongly preferred
• 8+ years experience and proven results in defining Marketing (lead management strongly preferred) use cases, user stories, and business requirements
• Strong background in documentation of complex business processes for technical and business audiences
• Experience with database schema design, data cleansing/appending, data exporting
• Proficiency with Lucidchart, Miro, or similar tools
• Strong understanding of Agile methodologies and OKRs
• Exceptional problem-solving and analytical skills
• Excellent verbal and written communication and leadership abilities including the ability to articulate complex technical information in a clear, concise manner
• Ability to collaborate effectively with cross-functional teams including IT, Marketing, and product teams
• Excellent organizational skills and capacity to manage multiple priorities and tasks simultaneously, and communicate with all levels of management
Education: Bachelor's Degree
Managers Note
• Based on the job description, what are the must have non-negotiable items that a candidate must have to be successful in this role?
The ability to define marketing use cases, user stories and business requirements, previous background in documenting complex business processes for both technical and business audiences. Past experience in CRM systems, marketing automation platforms and 3rd party integrations
• What backgrounds/skills can we be more flexible with that can be learned on the job?
Experience in designing and operating buying group strategies
• Does this position require to sit onsite or travel?
No, this position can be fully remote or hybrid, but travel as of now is not required.
• Does this person have to work in a specific time zone? (e.g. - If a person on the East Coast can work PST, is that ok?)
No, we are open to East or West coast
• Does this position have the opportunity to extend beyond the initial contract or convert to FTE?
Not at this time.
• Is there a specific laptop that needs to be used for this role (i.e. - Mac or Windows)?Originally posted on Himalayas