内容营销专员 - SEO / AEO
Content Marketing Specialist - SEO / AEO
Devsu为美国金融机构和金融科技公司构建定制软件和工程团队，这些平台、API和集成层是现代银行和贷款机构运行的基础。这个职位负责内容引擎，使这种专业知识可见：基于研究的行业洞察、搜索和问答引擎的可见性，以及将受众转化为销售线索的有机社区。
这是一个专业角色，而非协调角色。你将独立设计内容计划，开展原创研究，并全程负责SEO/AEO策略，撰写出可信的技术金融买家内容，同时确保这些内容被搜索引擎、AI问答引擎和社交媒体上的正确人群找到。你将利用AI作为增效工具，同时对准确性、细微差别和语气保持严谨的人类判断。
职责：
- 设计并执行原创、基于研究的内容——包括年度行业调查转化为旗舰报告，并衍生出文章、社交媒体、邮件和销售支持内容。
- 独立负责SEO和AEO策略与执行，使用Ahrefs或Semrush等工具、Google Search Console以及schema/结构化数据工具——实体SEO、结构化数据，以及在Google AI摘要、ChatGPT、Perplexity和Gemini中获得引用的主动方法。
- 撰写具有转化力的网站、落地页和邮件内容，而不仅仅是传递信息，需跨WordPress、Webflow或HubSpot CMS及HubSpot（或同类）进行邮件/自动化操作。
- 建设和增长有机的社交媒体社区（LinkedIn、Reddit和相关细分领域）作为获客渠道；与付费媒体专家合作制定和协调付费社交媒体内容，而非直接运营。
- 使用领先的AI工具以速度产出高质量、研究充分的内容，同时负责事实核查、准确性和语气，这在受监管的环境中尤为重要。
- 在GA4中跟踪表现，并根据数据设定内容/渠道优先级；汇报有效内容并淘汰无效内容。
- 负责该职位所对应的关键绩效指标：自然搜索可见性（非品牌曝光、排名关键词、合格流量）、问答引擎引用/提及、内容来源的MQL和销售线索、每年发布一项旗舰研究报告，以及在重点渠道上的社区增长和参与度。
要求
- 英文写作能力（C1/C2），需提供已发表作品集，最好是B2B、技术或与开发者相关的作品。
- 4年以上内容营销经验，有可验证的成果。
查看英文原文
Devsu builds custom software and engineering teams for U.S. financial institutions and fintechs, the platforms, APIs, and integration layers modern banks and lenders run on. This role owns the content engine that makes that expertise visible: research-backed thought leadership, search and answer engine visibility, and the organic community that turns an audience into a pipeline.
This is a specialist role, not a coordinator role. You'll independently design content programmes, run original research, and own SEO/AEO strategy end to end, writing credibly for a technical financial-services buyer while making that writing get found by search engines, AI answer engines, and the right people on social media. You'll use AI as a force multiplier, with rigorous human judgement on accuracy, nuance, and voice.
Responsibilities:
- Design and run original, research-backed content — including an annual industry survey turned into a flagship report and spun into derivative content (articles, social media, email, and sales enablement).
- Own SEO and AEO strategy and execution using tools like Ahrefs or Semrush, Google Search Console, and schema/structured-data tooling — entity SEO, structured data, and a deliberate approach to earning citations in Google AI Overviews, ChatGPT, Perplexity, and Gemini.
- Write strong website, landing-page, and email copy that converts, not just informs, working across WordPress, Webflow, or HubSpot CMS and HubSpot (or equivalent) for email/automation.
- Build and grow organic social communities (LinkedIn, Reddit, and relevant niches) as a lead-generation channel; brief and orchestrate paid social with the paid media specialist rather than running it directly.
- Use leading AI tools to produce high-quality, well-researched content at pace, while owning fact-checking, accuracy, and voice, which is especially critical in a regulated space.
- Track performance in GA4 and set content/channel priorities from the data; report on what's working and kill what isn't.
- Own the KPIs the role ladders up to: organic search visibility (non-brand impressions, ranking keywords, qualified traffic), tracked answer-engine citations/mentions, content-sourced MQLs and pipeline, one published flagship research study per year, and community growth/engagement on priority channels.
Requirements
- English writing (C1/C2), with a required portfolio of published work, ideally B2B, technical, or developer-adjacent.
- 4+ years in content marketing with demonstrated ownership of strategy, not just execution.
- Strong, current SEO expertise (technical and on-page), hands-on with tools like Ahrefs or Semrush and Google Search Console.
- Demonstrated AEO capability, a real, articulable point of view on earning visibility/citations in AI answer engines, backed by examples.
- Fluent, disciplined use of AI content tools with a clear human-in-the-loop process for research, fact-checking, and editing.
- Analytics fluency, GA4 and Search Console at minimum; comfort connecting content to funnel outcomes (MQLs, pipeline).
- Community and social lead-gen experience, building an audience organically and converting it.
- Editorial rigour and self-direction: owns a content calendar independently with a high accuracy bar.
Nice to Have
- Working knowledge of U.S. financial institutions and their tech stack, core banking, custom APIs, and integration layers.
- Experience with survey/research design and interviewing internal SMEs or customers to extract insight.
- Email marketing platform experience (HubSpot, Marketo, or similar) and marketing-automation familiarity.
- Executive ghostwriting/thought leadership and ABM content experience.
- Light multimedia comfort to collaborate with a designer on repurposing content and social visuals.
- Fintech or B2B SaaS domain exposure.
Benefits
A stable, long-term contract. Continuous Training. Private Health insurance. Flexible schedule. Work with some of the most talented software engineers in Latin America and the US, doing challenging work and world-class software for clients in the US and around the world.
Originally posted on Himalayas