增长营销经理
Growth Marketing Manager
公司简介：
SAFR 是 RealNetworks 推出的统一生态系统，专注于基于人脸的计算机视觉解决方案，优化于现实世界中的性能。依托于数字媒体领域的专业经验和创新，RealNetworks 创建了新一代产品，采用顶级的人工智能和机器学习技术，以提升并保障我们的日常生活。
职位简介：
地点：美国远程办公，西海岸优先。
SAFR 正在寻找一位以结果为导向的增长营销经理，负责在我们的零售业务中建立并推动销售线索生成。你将与市场部、销售团队、销售发展代表（SDR）及高管紧密合作，负责执行整合营销计划，为我们的目标零售客户群体（从独立零售商到中小型企业连锁店再到全国性零售商）生成合格的销售线索。
此职位负责将战略转化为可衡量的需求，同时根据需要为更广泛的市场营销执行做出贡献，帮助我们触及、吸引并转化目标客户。你将制定并执行活动、网络研讨会、基于账户的营销（ABM）计划、培育流程以及 SDR 支持方案，持续为我们的销售团队生成合格的商机。
如果你热衷于从零开始构建营销计划，跨需求生成和更广泛的市场营销执行工作，并且愿意利用人工智能来提升营销表现，我们期待你的加入！
你将负责：
销售线索生成
- 制定并执行多渠道需求生成活动，为多个零售细分市场生成合格的销售线索。
- 规划并举办网络研讨会，教育潜在客户并生成合格的销售线索。
- 规划并执行针对战略客户的基于账户的营销（ABM）计划。
- 与销售团队合作，识别并优先选择目标客户。
- 负责活动日历及从规划到评估的整个执行过程。
活动与市场营销执行
- 与市场部紧密合作，将信息转化为可执行的活动。
- 与 SDR 和销售团队密切协调，确保活动、外联和跟进的一致性，并提供有效执行所需的支持。
- 支持社交媒体、数字、活动及其他直接支持品牌认知、参与或需求的市场营销执行。
- 根据需要为更广泛的 SAFR Guard 市场营销重点（包括内容、信息、网站和其他上市执行）做出贡献。
衡量与运营
查看英文原文
Company Overview:
SAFR from RealNetworks is a unified ecosystem specializing in face-based computer vision solutions optimized for real-world performance. Building on a legacy of digital media expertise and innovation, RealNetworks has created a new generation of products that employ best-in-class artificial intelligence and machine learning to enhance and secure our daily lives.
Position Overview:
Location:Remote in the US, West Coast preferred.
SAFR is looking for a results-oriented Growth Marketing Manager to build and drive pipeline generation across our retail business. Working closely with Marketing, Sales, SDRs, and executive leadership, you will own the execution of integrated marketing programs that generate qualified pipeline across our target retail segments, from independent retailers to SMB chains to national retailers.
This role is responsible for turning strategy into measurable demand, as well as contributing to broader marketing execution as needed to help us reach, engage, and convert our target customers. You will develop and execute campaigns, webinars, account-based marketing (ABM) programs, nurture journeys, and SDR enablement that consistently generate qualified opportunities for our sales organization.
If you thrive on building marketing programs from the ground up, working across demand generation and broader marketing execution, and embracing AI to improve marketing performance, we want to hear from you!
What you’ll do:
Pipeline Generation
- Develop and execute multi-channel demand generation campaigns that create qualified pipeline across multiple retail segments.
- Plan and deliver webinars that educate prospects and generate qualified leads.
- Plan and execute account-based marketing (ABM) programs targeting strategic accounts.
- Identify and prioritize target accounts in partnership with Sales.
- Own campaign calendars and execution from planning through measurement.
Campaign & Marketing Execution
- Partner closely with Marketing to translate messaging into executable campaigns.
- Coordinate closely with SDRs and Sales to align campaign activity, outreach, and follow-up, and provide the support needed for effective execution
- Support social, digital, event, and other marketing execution that directly supports awareness, engagement, or demand.
- Contribute to broader SAFR Guard marketing priorities as needed, including content, messaging, website, and other go-to-market execution.
Measurement & Operations
- Build and optimize marketing automation workflows, lead routing, campaign tagging, and reporting.
- Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue.
- Leverage campaign performance data and SDR/Sales/Customer feedback to recommend next steps, tests, and optimizations.
- Manage marketing budgets to maximize pipeline generation and return on investment.
What we are looking for:
- 5+ years of B2B demand generation experience.
- Experience building integrated campaigns for SaaS products.
- AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance.
- Demonstrated success generating measurable pipeline through multi-channel marketing programs.
- Demonstrated ability to build demand generation programs in a lean environment, without relying on large paid media budgets or fully built marketing infrastructure.
- Experience contributing beyond demand generation to broader marketing execution in a small or lean marketing organization.
- Experience with account-based marketing (ABM).
- Strong experience with HubSpot or other marketing automation platform (Marketo, Pardot or similar).
- Experience partnering closely with SDR and sales organizations.
- Strong analytical skills with experience measuring campaign ROI and pipeline performance.
- Excellent project management and organizational skills.
- Ability to manage multiple campaigns simultaneously.
- Experience marketing to retailers or physical security technology buyers, preferrable
Salary range for this position: $110K-$120K/year plus 10% bonus
RealNetworks is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status. We participate in E-Verify.
Originally posted on Himalayas