SEO 创新内容专员（体育与电竞焦点）
SEO Innovation Content Specialist (Sports & iGaming Focus)
关于Advision Development
我们是一家处于体育科技领域的成长型公司，我们的产品已经实现了产品与市场的匹配。我们现在正在投资核心基础设施以支持未来的增长，这个职位是该努力的核心部分。
关于该职位
Advision Development正在寻找一位具有战略眼光、注重细节的SEO创新内容专家，有体育、体育博彩和iGaming背景，加入我们不断壮大的SEO创新团队。你将在通过智能SEO策略、高质量内容执行和跨多个网站及实验的编辑领导力推动有机增长方面发挥关键作用。
该职位结合了页面SEO的专业知识和内容编辑技能——非常适合能够识别排名机会、创建关键词驱动的内容大纲，并帮助建立美国体育博彩和在线赌场领域主题权威的人选。
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主要职责
- 进行关键词研究和竞争分析，以识别排名差距和高意图搜索机会
- 为体育博彩和在线赌场垂直领域制定并执行创新的SEO内容策略
- 撰写、编辑和优化内容，确保清晰度、搜索意图和准确性
- 创建和管理内容大纲、模板和编辑指南，以支持SEO目标
- 与内部作者和自由撰稿人合作，确保内容质量和一致性
- 监督发布流程，并在页面上保持SEO优化实践（元标签、标题、内部链接）
- 监测并报告关键词排名、自然流量表现和用户参与度
- 跟踪Google算法更新、E-E-A-T实践和联盟SEO趋势
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任职要求
- 4年以上SEO经验，对页面SEO和外链原则有深入理解
- 有在体育媒体、体育博彩或iGaming联盟SEO领域工作的经验者优先考虑
- 强大的编辑和内容营销技能——必须能够撰写和编辑长篇文章
- 有管理自由撰稿人或内容团队的经验，并能为外包工作创建清晰的大纲/模板
- 熟练使用关键SEO工具：Google Search Console、Ahrefs、SEMrush、Screaming Frog
- 能够在WordPress或类似CMS环境中工作
- 了解链接建设策略以及内容如何支持反向链接获取
- 附加优势：熟悉ChatGPT等AI工具用于创意生成
查看英文原文
About Advision Development
We are a growing company in the sports technology sector with a product that has achieved product-market fit. We are now investing in our core infrastructure to support future growth, and this role is central to that effort.
About the Role
Advision Development is looking for a strategic, detail-oriented SEO Innovation Content Specialist with a strong background in sports, sports betting, and iGaming to join our growing SEO innovation team. You’ll play a key role in driving organic growth through smart SEO strategies, high-quality content execution, and editorial leadership across various websites and experiments we conduct.
This role combines on-page SEO acumen with content editorial skills—perfect for someone who can identify ranking opportunities, create keyword-driven content briefs, and help build topical authority in the U.S. sports betting and online casino space.
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Key Responsibilities
- Conduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities
- Develop and execute innovative SEO content strategies for sports betting and online casino verticals
- Write, edit, and optimize content for clarity, search intent, and accuracy
- Build and manage content briefs, templates, and editorial guidelines that support SEO goals
- Collaborate with internal writers and freelance contributors to ensure content quality and consistency
- Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking)
- Monitor and report on keyword rankings, organic traffic performance, and user engagement
- Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends
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Qualifications
- 4+ years of experience in SEO with a strong understanding of both on-page and off-page principles
- Prior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferred
- Strong editorial and content marketing skills — must be comfortable writing and editing long-form articles
- Experience managing freelancers or content teams, and creating clear briefs/templates for outsourced work
- Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog
- Comfortable working in WordPress or similar CMS environments
- Understanding of link-building strategy and how content supports backlink acquisition
- Bonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiency
- Bonus: Knowledge and experience with online casino-related content.
Originally posted on Himalayas