Content Marketing Manager
摘要 20 年来，PEX 帮助组织更有效地，敏捷和竞争力。今天，PEX 是中型市场金融团队的安全支出管理平台，拥有 PEX Visa®商业卡，PEX Visa ®预付卡，先进的卡控制，实时可见性用于使用卡和更快的调整。我们服务于数千家组织和数百万人的工作人员，每天都努力帮助客户运行更高效。你是谁 我们正在聘请一个营销经理加入我们的需求生成团队并建立与目标受众的真实的联系。通过深入了解行业趋势和金融领导人的不断发展需求，你将在关键买家旅程中创建有洞察力的，高度相关的内容。一个强大的作家和编辑，你将原始研究和客户故事转化为新闻，搜索和 AEO 中引用的内容，同时与机构和跨职能团队合作直接连接内容到管道和企业增长。主要责任内容，研究，网络研讨会 ·拥有内容日历，测序格式来让买家从意识到决策 ·共同拥有的 PEX 的原始研究计划：每年进行3至4项研究，包括与研究和协会伙伴的研究 ·将每个研究变成四分之一的内容：报告，网络研讨会内容，博客系列，第一回复网页，销售谈话轨道和新闻发布会 ·与 PR 合作，向商业媒体金融领导者阅读每项研究，并与需求生成合作以通过电子邮件，社交媒体，网络研发，综合等方式传播 ·开发与每个研究和推出相关的网络研讨會内容，与需求世代合作促进 ·写作编辑博客，指南，登陆页面，电子邮件和思想领导 ·保持我们的资源库与需求世代及产品营销最新 ·支持以展示证据事件为中心的日历 ·拥有最终的案例学习计划：找到客户，采访他们，获得批准并发布 · 为每一个产品推出，垂直和使用情况 （例如旅行和燃料）构建案例研究，以关注我们的公司卡 · 将每个案例研究转化为新闻发布会，后续电子邮件，个性化的网络活动，销售资产和社交帖子 · 在 G2和 Capterra 上运行我们的评论计划与客户成功社会，SEO 和 AEO · 拥有有机的社交战略和 PEX 公司页面 ·
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Summary
For 20 years, PEX has helped organizations manage spend more efficiently, nimbly and competitively. Today PEX is a secure spend management platform for mid-market finance teams, with the PEX Visa® Commercial Card, the PEX Visa® Prepaid Card, advanced card controls, real-time visibility into card use and faster reconciliation. We serve thousands of organizations and hundreds of thousands of people in the workforce, and we work each day to help our customers run more efficiently.Who you are
We’re hiring a Content Marketing Manager to join our Demand Gen team and build authentic connections with our target audience. By developing a deep understanding of industry trends, and the evolving needs of finance leaders, you will create insightful, highly relevant content across key buyer journeys. A strong writer and editor, you will turn original research and customer stories into content that gets cited in press, search and AEO, while partnering with agencies and cross-functional teams to directly connect content to pipeline and business growth.
Key Responsibilities
Content, research, webinars
· Own the content calendar, sequencing formats to move buyers from awareness to decision
- Co-own PEX's original research program: 3 to 4 studies a year, including studies with research and association partners
- Turn each study into a quarter of content: reports, webinar content, blog series, answer-first web pages, sales talk tracks and press pitches
- Partner with PR to pitch every study to the trade media finance leaders read, and work with Demand Generation to distribute via email, social media, webinar, syndication, etc.
- Develop webinar content tied to each study and launch, working with Demand Gen on promotion
- Write and edit blogs, guides, landing pages, email and thought leadership
- Keep our resource library current with Demand Gen and Product Marketing
- Support a focused events calendar with show content
Customer proof
· Own the case study program end to end: find customers with Sales and Customer Success, interview them, secure approvals and publish
- Build a case study for each product launch, vertical and use case (for example travel and fuel), with a focus on our corporate card
- Turn each case study into press pitches, follow-up email, personalized web campaigns, sales assets and social posts
- Run our review program on G2 and Capterra with Customer Success
Social, SEO and AEO
· Own organic social strategy and the PEX company page
- Own our SEO and Answer Engine Optimization (AEO) approach so PEX content is found and cited in search and AI answers
- Track AI Search visibility, citations and AI referral traffic, and refine the approach as AI Search changes
AI in content
·
Use AI tools like Claude and Profound across the content process: research synthesis, outlines, first drafts, editing and repurposing one study into many formats
- Build repeatable AI workflows, such as prompts, templates and skills, that help the team produce more high-quality content without losing our voice
- Review every AI-assisted piece for accuracy, sourcing and brand voice before it ships
- Use AI Search data from Profound to decide what we write next, not only to report visibility
Agency and partners
· Manage our content agency and freelance writers and designers against priorities, deadlines and budget
- Work with Demand Gen on campaign plans so content launches with paid, email and personalization in place
Skills, Knowledge and Expertise
- Bachelor's degree in Marketing, Communications, Business Administration or a related field
- 4+ years of content marketing experience in fintech, SaaS or financial services
- A portfolio of customer case studies you've written, from customer interview and approval through publication
- Experience running original research or survey programs from design through launch
- Strong writing, editing and storytelling, including reports, white papers and webinar content
- Experience with SEO, AEO and content optimization
- Working knowledge of campaign management and how content feeds paid, email and personalization
- Experience managing agencies and freelancers
- Experience with WordPress, HubSpot, Salesforce, Google Analytics, Power BI and Profound, and managing G2 and Capterra listings
- Strong analytical skills and the ability to tie content to pipeline and new customers
- Ability to manage multiple projects and work across Demand Gen, Product Marketing, Sales, Customer Success and PR
Benefits
Our People: Join an ego-free team of high-performers who value transparency, collaboration, and constant improvement.
Health: 80% Company-Subsidized Medical, Dental, & Vision.
Time Off: Flexible PTO + Federal Reserve Bank Holiday Schedule.
Finance: 401(k) with 3% Match.
Wellness: ClassPass Credits & Gym Membership Subsidies.
Growth: Sponsored Learning & Development Opportunities.
Location: Remote-First Culture.
Originally posted on Himalayas