出海雷达

亚马逊品牌经理

Amazon Brand Manager

设计市场运营未标注地域
公司Texas Hotel Management
薪资$1,000
工作地点United Arab Emirates
地域资格未标注地域
时区要求日间重叠约 5 小时,基本正常作息
用工类型Full Time
发布时间17 天前
数据来源Himalayas
前往 Himalayas 查看并投递 →

亚马逊品牌经理(远程 – 中部时间)
部门:电子商务/市场
汇报对象:电子商务主管/市场增长总监
地点:远程(必须在美中部时间工作,上午9:00–下午5:30)
雇佣类型:全职
经验水平:4–5年亚马逊实战经验
职位简介
我们正在寻找一名亚马逊品牌经理,负责管理品牌在亚马逊上的日常表现和增长。这是一个注重执行的角色,要求候选人已经至少管理过一个品牌的亚马逊列表、广告和运营,并准备好全面负责损益表。您将与营销、供应链和创意团队跨职能合作,推动销售,保护品牌价值,并在卖家中心和/或供应商中心实现盈利增长。
职责内容
目录与列表管理

  • 负责整个列表优化:标题、要点、后台搜索词、A+内容/高级A+、品牌商店
  • 管理新产品发布、变体和目录维护(被屏蔽的列表、平面文件、分类/浏览节点问题)
  • 监控并解决列表错误、劫持者和购买箱屏蔽问题

广告与增长

  • 制定、执行和优化赞助产品、赞助品牌和赞助展示活动
  • 根据目标ACOS/TACOS和收入目标管理广告预算
  • 识别并测试增长杠杆:亚马逊DSP、订阅与保存、优惠券、闪电交易、Vine等

绩效与报告

  • 跟踪每周/每月KPI:销售额、转化率、访问量、TACOS、库存健康状况和账户健康指标
  • 使用亚马逊品牌分析、商业报告和第三方工具(Helium 10、DataDive、Pacvue等)构建和维护仪表盘/报告,供管理层使用
  • 进行竞争对手和市场分析,以指导定价和定位策略

运营与合规

  • 与供应链/运营团队协调库存计划、FBA发货和补货,避免缺货或积压
  • 管理与亚马逊卖家/供应商支持的案件日志;解决账户健康、政策和合规问题
  • 监控知识产权/列表侵权和政策违规情况;必要时进行升级处理

跨职能协作

  • 与创意/设计团队合作,更新图像、视频和A+内容
  • 与财务团队合作制定定价、利润率和促销策略
  • 向产品/市场团队提供市场反馈,以指导路线图决策
  • 我们寻找的人选
  • 要求:
查看英文原文

Amazon Brand Manager (Remote – CST Hours)
Department: E-Commerce / Marketplace
Reports To: Head of E-Commerce / Director of Marketplace Growth
Location: Remote (Must work US Central Time hours, 9:00 AM–5:30 PM CST)
Employment Type: Full-Time
Experience Level: 4–5 years of hands-on Amazon experience
About the Role
We're looking for an Amazon Brand Manager to own the day-to-day performance and growth of our brand's presence on Amazon. This is a hands-on, execution-focused role for someone who has already managed Amazon listings, advertising, and operations for at least one brand and is ready to take full ownership of a P&L. You'll work cross-functionally with marketing, supply chain, and creative teams to drive sales, protect brand equity, and scale profitably across Seller Central and/or Vendor Central.
What You'll Do
Catalog & Listing Management

  • Own end-to-end listing optimization: titles, bullet points, backend search terms, A+ Content/Premium A+, and Brand Store
  • Manage new product launches, variations, and catalog hygiene (suppressed listings, flat files, category/browse node issues)
  • Monitor and resolve listing errors, hijackers, and buy box suppressions

Advertising & Growth

  • Plan, execute, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
  • Manage advertising budgets against target ACOS/TACOS and revenue goals
  • Identify and test growth levers: Amazon DSP, Subscribe & Save, Coupons, Lightning Deals, Vine, etc.

Performance & Reporting

  • Track weekly/monthly KPIs: sales, conversion rate, sessions, TACOS, inventory health, and account health metrics
  • Build and maintain dashboards/reports for leadership using Amazon Brand Analytics, Business Reports, and third-party tools (Helium 10, DataDive, Pacvue, etc.)
  • Conduct competitor and market analysis to inform pricing and positioning

Operations & Compliance

  • Coordinate with supply chain/operations on inventory planning, FBA shipments, and replenishment to avoid stockouts/overstock
  • Manage case logs with Amazon Seller/Vendor Support; resolve account health, policy, and compliance issues
  • Monitor for IP/listing infringement and policy violations; escalate as needed

Cross-Functional Collaboration

  • Partner with creative/design teams on imagery, video, and A+ Content updates
  • Work with finance on pricing, margin, and promotional strategy
  • Provide market feedback to product/marketing teams to inform roadmap decisions

What We're Looking For
Required:

  • 4–5 years of hands-on experience managing Amazon Seller Central and/or Vendor Central accounts
  • Proven experience running Amazon Advertising campaigns (Sponsored Products/Brands/Display) with measurable ROAS/ACOS results
  • Strong working knowledge of Amazon Brand Registry, A+ Content, and Amazon Storefront
  • Comfortable analyzing data in Excel/Google Sheets (pivot tables, formulas); experience with Amazon Brand Analytics
  • Excellent written and verbal English communication skills
  • Ability to work independently during CST business hours, with strong async communication habits for distributed teams
  • Detail-oriented, deadline-driven, and comfortable managing multiple SKUs/projects simultaneously

Preferred (Nice to Have):

  • Experience with FBA inventory planning and forecasting
  • Familiarity with tools like Helium 10, Jungle Scout, DataDive, Pacvue, or Perpetua
  • Experience launching new products or entering new Amazon marketplaces (UK, EU, CA)
  • Basic understanding of Amazon DSP and retail media
  • Experience in [your specific category — e.g., CPG, beauty, supplements, electronics]

What Success Looks Like (First 90 Days)

  • Fully onboarded on current catalog, ad accounts, and reporting cadence
  • Identified 3–5 quick-win opportunities (listing fixes, ad waste, stranded inventory)
  • Delivered first monthly performance report with clear recommendations
  • Established a reliable weekly rhythm of optimization and reporting

Work Hours
This is a remote position that requires availability and responsiveness during 9:00 AM–5:30 PM US Central Time, Monday through Friday, to align with internal team meetings and stakeholder communication. Occasional flexibility may be needed around product launches or Amazon events (Prime Day, Q4/BFCM).
Originally posted on Himalayas

本页面信息整理自 Himalayas,版权归原发布方所有。职位可能随时关闭,投递请以原始页面为准。 本站只做信息聚合展示,不参与招聘流程,也不向求职者收取任何费用。

该公司其他在招职位

← 返回全部职位