亚马逊品牌经理
Amazon Brand Manager
亚马逊品牌经理(远程 – 中部时间)
部门:电子商务/市场
汇报对象:电子商务主管/市场增长总监
地点:远程(必须在美中部时间工作,上午9:00–下午5:30)
雇佣类型:全职
经验水平:4–5年亚马逊实战经验
职位简介
我们正在寻找一名亚马逊品牌经理,负责管理品牌在亚马逊上的日常表现和增长。这是一个注重执行的角色,要求候选人已经至少管理过一个品牌的亚马逊列表、广告和运营,并准备好全面负责损益表。您将与营销、供应链和创意团队跨职能合作,推动销售,保护品牌价值,并在卖家中心和/或供应商中心实现盈利增长。
职责内容
目录与列表管理
- 负责整个列表优化:标题、要点、后台搜索词、A+内容/高级A+、品牌商店
- 管理新产品发布、变体和目录维护(被屏蔽的列表、平面文件、分类/浏览节点问题)
- 监控并解决列表错误、劫持者和购买箱屏蔽问题
广告与增长
- 制定、执行和优化赞助产品、赞助品牌和赞助展示活动
- 根据目标ACOS/TACOS和收入目标管理广告预算
- 识别并测试增长杠杆:亚马逊DSP、订阅与保存、优惠券、闪电交易、Vine等
绩效与报告
- 跟踪每周/每月KPI:销售额、转化率、访问量、TACOS、库存健康状况和账户健康指标
- 使用亚马逊品牌分析、商业报告和第三方工具(Helium 10、DataDive、Pacvue等)构建和维护仪表盘/报告,供管理层使用
- 进行竞争对手和市场分析,以指导定价和定位策略
运营与合规
- 与供应链/运营团队协调库存计划、FBA发货和补货,避免缺货或积压
- 管理与亚马逊卖家/供应商支持的案件日志;解决账户健康、政策和合规问题
- 监控知识产权/列表侵权和政策违规情况;必要时进行升级处理
跨职能协作
- 与创意/设计团队合作,更新图像、视频和A+内容
- 与财务团队合作制定定价、利润率和促销策略
- 向产品/市场团队提供市场反馈,以指导路线图决策
- 我们寻找的人选
- 要求:
查看英文原文
Amazon Brand Manager (Remote – CST Hours)
Department: E-Commerce / Marketplace
Reports To: Head of E-Commerce / Director of Marketplace Growth
Location: Remote (Must work US Central Time hours, 9:00 AM–5:30 PM CST)
Employment Type: Full-Time
Experience Level: 4–5 years of hands-on Amazon experience
About the Role
We're looking for an Amazon Brand Manager to own the day-to-day performance and growth of our brand's presence on Amazon. This is a hands-on, execution-focused role for someone who has already managed Amazon listings, advertising, and operations for at least one brand and is ready to take full ownership of a P&L. You'll work cross-functionally with marketing, supply chain, and creative teams to drive sales, protect brand equity, and scale profitably across Seller Central and/or Vendor Central.
What You'll Do
Catalog & Listing Management
- Own end-to-end listing optimization: titles, bullet points, backend search terms, A+ Content/Premium A+, and Brand Store
- Manage new product launches, variations, and catalog hygiene (suppressed listings, flat files, category/browse node issues)
- Monitor and resolve listing errors, hijackers, and buy box suppressions
Advertising & Growth
- Plan, execute, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
- Manage advertising budgets against target ACOS/TACOS and revenue goals
- Identify and test growth levers: Amazon DSP, Subscribe & Save, Coupons, Lightning Deals, Vine, etc.
Performance & Reporting
- Track weekly/monthly KPIs: sales, conversion rate, sessions, TACOS, inventory health, and account health metrics
- Build and maintain dashboards/reports for leadership using Amazon Brand Analytics, Business Reports, and third-party tools (Helium 10, DataDive, Pacvue, etc.)
- Conduct competitor and market analysis to inform pricing and positioning
Operations & Compliance
- Coordinate with supply chain/operations on inventory planning, FBA shipments, and replenishment to avoid stockouts/overstock
- Manage case logs with Amazon Seller/Vendor Support; resolve account health, policy, and compliance issues
- Monitor for IP/listing infringement and policy violations; escalate as needed
Cross-Functional Collaboration
- Partner with creative/design teams on imagery, video, and A+ Content updates
- Work with finance on pricing, margin, and promotional strategy
- Provide market feedback to product/marketing teams to inform roadmap decisions
What We're Looking For
Required:
- 4–5 years of hands-on experience managing Amazon Seller Central and/or Vendor Central accounts
- Proven experience running Amazon Advertising campaigns (Sponsored Products/Brands/Display) with measurable ROAS/ACOS results
- Strong working knowledge of Amazon Brand Registry, A+ Content, and Amazon Storefront
- Comfortable analyzing data in Excel/Google Sheets (pivot tables, formulas); experience with Amazon Brand Analytics
- Excellent written and verbal English communication skills
- Ability to work independently during CST business hours, with strong async communication habits for distributed teams
- Detail-oriented, deadline-driven, and comfortable managing multiple SKUs/projects simultaneously
Preferred (Nice to Have):
- Experience with FBA inventory planning and forecasting
- Familiarity with tools like Helium 10, Jungle Scout, DataDive, Pacvue, or Perpetua
- Experience launching new products or entering new Amazon marketplaces (UK, EU, CA)
- Basic understanding of Amazon DSP and retail media
- Experience in [your specific category — e.g., CPG, beauty, supplements, electronics]
What Success Looks Like (First 90 Days)
- Fully onboarded on current catalog, ad accounts, and reporting cadence
- Identified 3–5 quick-win opportunities (listing fixes, ad waste, stranded inventory)
- Delivered first monthly performance report with clear recommendations
- Established a reliable weekly rhythm of optimization and reporting
Work Hours
This is a remote position that requires availability and responsiveness during 9:00 AM–5:30 PM US Central Time, Monday through Friday, to align with internal team meetings and stakeholder communication. Occasional flexibility may be needed around product launches or Amazon events (Prime Day, Q4/BFCM).
Originally posted on Himalayas