市场营销技术工程师
Marketing Technology Engineer
职位概述
作为营销技术工程师，你将负责 Hello Alice 的营销技术栈。你嵌入在营销团队中，确保我们的邮件系统稳定运行，无需等待工程队列即可发布网站和 CMS 变更，并在技术栈中应用 AI 来完成过去需要专职工程师完成的工作。
这个职位体现了 Hello Alice 的构建方式：技术与 AI 能力嵌入到运营团队中，而不是孤立在专业职能中。你既是营销人员的工程师，也是工程师的营销人员。你了解营销系统，熟悉代码，并将 AI 视为日常工作的工具。
你还将协助我们评估技术栈部分组件的自建方案，从邮件系统开始。向营销团队汇报，你与工程团队紧密合作，制定共享标准和集成方案。
主要职责
营销系统运维
- 邮件平台管理：负责 Salesforce Marketing Cloud 中的邮件运营，包括发送、流程、自动化、分组、数据清理和送达率。维护系统所需的 QA 纪律，该系统覆盖近 150 万企业主。
- 技术栈管理与集成：端到端管理技术栈，包括 ESP、CMS、分析工具和核心平台之间的集成。确保数据流可信，并确保营销系统符合平台其他部分相同的安全、隐私和可访问性标准。
- 网站与活动交付
- 营销网站开发：与营销专员合作发布网站变更，直接在我们的无头 CMS（Payload）和代码中操作，使常规变更在几天内完成，而非通过冲刺周期。管理内容模型和编辑体验，使专员能够自主完成常规内容工作。
- 活动支持：构建活动依赖的分组、动态内容、表单和度量指标。将重复请求转化为可复用的自助服务功能。
- 应用 AI 与平台演进
- AI 驱动的营销运营：在技术栈中应用 AI 自动化运营，生成和审查代码，并发现团队尚未想到的杠杆点。根据 Hello Alice 的 AI 标准和治理框架，优先考虑质量、容量、速度或成本的可衡量提升。
- 自建 vs 外购评估：评估并原型开发技术栈部分组件的自建方案，从邮件系统开始。确保自建 vs 外购决策真实反映送达率、合规性和运营负担，而不仅仅是成本。
- 所需要求
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JOB SUMMARY
As a Marketing Technology Engineer, you will own Hello Alice's marketing technology stack. Embedded on the marketing team, you keep our email systems running reliably, ship website and CMS changes without waiting on an engineering queue, and apply AI across the stack to do work that historically required a dedicated engineer.
This role reflects how Hello Alice builds: technical and AI capability embedded in operating teams, not isolated in a specialist function. You are a marketer's engineer and an engineer's marketer. You understand marketing systems, are comfortable in code, and treat AI as a daily working tool.
You will also help lead our evaluation of in-house alternatives to parts of the stack, beginning with email. Reporting into marketing, you work closely with engineering on shared standards and integrations.
KEY RESPONSIBILITIES
Marketing Systems Operations
- Email Platform Ownership: Own email operations in Salesforce Marketing Cloud: sends, journeys, automations, segmentation, data hygiene, and deliverability. Maintain the QA discipline required for systems that reach nearly 1.5 million business owners.
- Stack Administration & Integration: Administer the stack end-to-end, including integrations among the ESP, CMS, analytics, and the core platform. Keep data flows trustworthy and hold marketing systems to the same security, privacy, and accessibility standards as the rest of the platform.
Website & Campaign Delivery
- Marketing Website Development: Ship website changes with marketing associates, working directly in our headless CMS (Payload) and in code, so routine changes land in days, not sprints. Manage content models and the editorial experience so associates can self-serve routine content work.
- Campaign Enablement: Build the segments, dynamic content, forms, and measurement that campaigns depend on. Turn recurring requests into reusable, self-service capabilities.
Applied AI & Platform Evolution
- AI-Powered Marketing Operations: Apply AI across the stack to automate operations, generate and review code, and find leverage the team has not thought of yet. Prioritize by measurable gains in quality, capacity, speed, or cost, within Hello Alice's AI standards and governance.
- Build-vs-Buy Evaluation: Evaluate and prototype in-house alternatives to parts of the stack, starting with email. Ensure build-vs-buy decisions honestly account for deliverability, compliance, and operational burden alongside cost.
REQUIRED EXPERIENCE & CAPABILITIES
- Marketing Systems Fluency: Typically 3 to 5 years of hands-on work with production marketing systems, such as an ESP, a CMS, or the data flows between them. You may be an engineer who has built for marketing teams or a marketing operator expanding into code; both paths work. Salesforce Marketing Cloud experience is a plus, not a prerequisite.
- Technical Range: Working comfort in code: HTML/CSS, plus enough JavaScript/TypeScript and SQL to build and debug with AI assistance rather than hand work off. An understanding of headless CMS architecture and experience making production website changes.
- Demonstrated AI Fluency: Current, practical use of AI in real work. We will ask you to show something you have automated or built.
- Operational Judgment: The discipline to run systems others depend on: QA habits, deliverability awareness, and knowing what not to touch on send day.
- Cross-Functional Communication: Ability to translate between marketing intent and technical implementation, working effectively with associates and engineers alike.
PREFERRED QUALIFICATIONS
- Hands-on experience with Payload or a comparable headless CMS (Contentful, Sanity, Strapi).
- Experience with email infrastructure beyond the ESP layer, including migrations or build-vs-buy assessments.
- Experience working in a shared codebase with an engineering team, including version control and code review.
- Familiarity with CRM, customer lifecycle, and digital acquisition systems.
- Experience building accessible digital products, particularly for economically or historically underserved communities.
- Experience in a mission-driven, venture-backed, or resource-constrained growth-stage company.
COMPENSATION
The salary range for this role is $130,000 to $160,000, plus benefits and stock options. Placement within the range reflects experience and demonstrated capability.
About Hello Alice:
Hello Alice is a free, multichannel platform that helps businesses launch and grow. With a community of 1.5 million business owners in all 50 states and across the globe, Hello Alice is building the largest network of owners in the country while tracking data and trends to increase the success rate for entrepreneurs. Our partners include enterprise business services, government agencies, and institutions looking to serve small- and medium-business owners to ensure increased revenues and promote scale. A Latina owned company, founded by Carolyn Rodz and Elizabeth Gore, we believe in business for all by providing access to all owners including women, people of color, veterans, and everyone with an entrepreneurial spirit. To learn more, visit helloalice.com, as well as Twitter, LinkedIn, Instagram, and Facebook.
Hello Alice is a fully remote team, so all United States locations are considered.
Hello Alice is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.
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