市场总监
Marketing Director
想在一家出色的独立工作室产生影响吗?这是你的机会。
Fire Hose Games 正在寻找一位具有创业精神、创新、勤奋且经验丰富的市场营销负责人。这是一份亲力亲为、范围广泛且对业务有重大影响的职位。包括管理上市策略、营销渠道增长、产品定位、品牌建设、市场调研、用户调研、社区管理、公关、用户获取和团队管理。
作为市场营销总监,你还将成为玩家与内部团队之间的桥梁,确保我们的游戏能与受众产生深刻共鸣。
我们的工作室是完全远程办公的,因此能够与位于美国东部时间区的项目团队同步的候选人可以在任何地方工作。这是一份全职、年薪制的职位。
如果你对帮助我们继续发展最雄心勃勃的游戏感到兴奋,那么我们期待收到你的简历!
职责
- 设计并领导市场营销策略,指导所有上市活动的执行,以提升玩家和创作者的意识、流量、安装量、留存率和收入。
- 制定产品营销、关键定位陈述、品牌建设、价值主张和信息策略。
- 在所有渠道上执行营销活动,利用受众和网络聚合来接触关键目标受众。
- 监督草根营销和社区管理项目的创建与实施,以提高参与度。
- 通过高效有效的营销预算推动采用率、参与度和收入。
- 管理媒体和 Fire Hose Games 社区的公关与传播,以建立和巩固企业及产品定位。
- 创建并指导市场、竞争和用户研究。
- 分析所有渠道(包括广告支出)的营销活动表现,识别优化的最佳机会,并定期迭代以最大化表现。
- 在高层设计讨论和规划会议中为玩家社区发声。
- 5年以上实际操作的市场营销领导经验
- 在视频游戏营销方面有成功经验,从开发到发布再到后续阶段
- 对视频游戏(特别是独立游戏)和整个行业充满热情并有深入了解
- 有在多个渠道上管理营销预算的成功经验,以推动高效和持续的用户和收入增长
- 优秀的品牌建设者和故事讲述者;有成功打造品牌的经验
查看英文原文
Want to make an impact at a fantastic indie studio? This is your chance.
Fire Hose Games is looking to bring on an entrepreneurial, innovative, hard-working, and experienced Marketing leader. This is a hands-on, broad-scope role with significant business impact. It includes managing go-to-market strategy, marketing channels’ growth, product positioning, branding, market research, user research, community management, PR, user acquisition, and team management.
As the Marketing Director, you'll also serve as the bridge between our players and our internal teams, ensuring that our games resonate deeply with our audience.
Our studio is fully remote, so candidates who are able to sync with a project team based in the U.S. Eastern time zone may work from anywhere. This is a full-time, salaried position.
If you’re excited about helping us continue to grow our most ambitious game yet, then we’re eager to hear from you!
Responsibilities
- Design and lead marketing strategy and direct the execution of all go to market activities to drive player and creator awareness, traffic, installs, retention, and revenues.
- Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy.
- Execute marketing campaigns across all channels, leveraging audience and network aggregation with key target audiences.
- Oversee the creation and deployment of grassroots marketing and community management programs aimed at increased engagement
- Drive adoption, engagement, and revenues with an efficient and effective marketing budget.
- Manage PR and Communications with the media and the Fire Hose Games community to develop and solidify corporate and product positioning
- Create and direct market, competitive, and user research.
- Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization and regularly iterate to maximize performance
- Advocate for the player community in high level design discussions and planning meetings
- 5+ years in a hands-on, Marketing Leadership role
- A proven track record marketing video games, from development, through launch and beyond.
- A passion for and deep knowledge of video games (specifically Indie) and the industry as a whole
- Demonstrated success managing a marketing budget across multiple channels to drive efficient and sustained user and revenue growth
- An excellent brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth.
- Successfully managed campaigns using grassroots, guerrilla, and viral marketing as well as community management
- A strong background in social media marketing across all relevant platforms
- Experience working with influencers. Engaging, negotiating and managing.
- Experience serving as a liaison. Bridging Marketing efforts with internal efforts, utilizing feedback and analysis towards meaningful development insights.
- Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
- Demonstrated effective leadership including ability to build and foster successful teams that scale
All your information will be kept confidential according to EEO guidelines.
Fire Hose Games is the Boston-based (but fully remote) independent game development studio behind titles such as Techtonica, Go Home Dinosaurs, Catlateral Damage, and 20XX. We pay good salaries, and our generous benefits package includes health care, dental, take-what-you-need vacation/sick time, 401(k) with matching, Parental leave, and flexible work hours. Fire Hose hasn’t crunched in years, and we don’t intend to start. Our company culture is inclusive, supportive, and fun. We strongly encourage applicants with diverse backgrounds and voices to apply, and we consider relevant experience in all its forms. We hope to hear from you!
For more info, visit and
Originally posted on Himalayas