Director, Analytics
你是谁？你是一个营销分析和测量专家，了解强度的测量超出了报告性能。你知道如何评估营销投资的有效性以及这些投资是否推动更广泛的业务和增长目标取得有意义的进展。你带来深入实践经验设计和实施高级测量方法，包括多触控属性，次数化测试，实验和全式测量。你理解每个方法的好处，局限性和适当应用，并清楚地向客户和内部团队沟通这些差异。作为分析师，你将担任客户组合的分析领导者，同时积极参与工作。你在快速发展环境中勃发展，并同样舒适地定义和执行复杂的测量策略，进行日常分析和报告，以及引领客户交付。你的多功能使你能够流动地移动先进的测量，持续的绩效分析，技术问题解决和战略咨询之间。你将成为分析人员，拥有反复性和临时分析，报告，演示和可操作建议，从而带来客户组件的管理。· 结合和分析来自多个来源的数据，以回答客户业务问题，评估绩效，发现优化机会并支持营销决策。· 从初步数据评估到解释和应用中确定需要收集，跟踪和标签数据的需求，开发与客户业绩，增长，收购和收入相关结果联系的营销测量框架。· 推，设计和实施多触控归因方法，增加性测试，实验和其他先进的测量解决方案。· 清楚地沟通不同观众不同的测量方法的好处，限制，假设和适当使用。· 与媒体，战略，MarTech,营销运营，客户体验和数据平台团队合作，将测量目标转化为实际数据和实施要求。·通过基调材料，项目范围和测量策略支持新的业务努力，同时不断改善实践工作流程，方法。
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Who You Are
You are a marketing analytics and measurement expert who understands that strong measurement goes beyond reporting performance. You know how to evaluate both the effectiveness of marketing investments and whether those investments are driving meaningful progress toward broader business and growth goals.
You bring deep, hands-on experience designing and implementing advanced measurement approaches, including multi-touch attribution, incrementality testing, experimentation, and full-funnel measurement. You understand the benefits, limitations, and appropriate applications of each approach and clearly communicate those differences to clients and internal teams.
As Director, Analytics, you will serve as the analytics lead across a portfolio of clients while remaining actively engaged in the work. You thrive in a fast-paced environment and are equally comfortable defining and executing sophisticated measurement strategies, conducting day-to-day analysis and reporting, and leading client delivery. Your versatility allows you to move fluidly between advanced measurement, ongoing performance analysis, technical problem-solving, and strategic consultation.
What You’ll Do
- Serve as the analytics lead across a portfolio of clients, owning recurring and ad hoc analysis, reporting, presentations, and actionable recommendations.
- Combine and analyze data from multiple sources to answer client business questions, evaluate performance, uncover opportunities for optimization, and support marketing decision-making.
- Develop marketing measurement frameworks that connect marketing activity to client business, growth, acquisition, and revenue-related outcomes, identifying the data collection, tracking, and tagging requirements needed to support them.
- Recommend, design, and implement multi-touch attribution approaches, incrementality tests, experiments, and other advanced measurement solutions from initial data assessment through interpretation and application.
- Clearly communicate the benefits, limitations, assumptions, and appropriate uses of different measurement methodologies across varying audiences.
- Partner with Media, Strategy, MarTech, Marketing Operations, Client Experience, and Data Platform teams to translate measurement objectives into practical data and implementation requirements.
- Support new business efforts through pitch materials, project scoping, and measurement strategies, while continuously improving practice workflows, methodologies, and technical documentation.
- Mentor junior team members through technical guidance, feedback, quality review, and support that strengthens their analytical judgment, client communication, and ability to independently own work.
- Manage multiple client priorities while maintaining high standards for accuracy, analytical rigor, and timely delivery.
What You Bring
- 8+ years of professional experience in marketing analytics, marketing science, marketing effectiveness, or marketing measurement, including significant experience in a fast-paced agency, consultancy, or multi-client marketing environment.
- Demonstrated hands-on experience designing and implementing advanced measurement solutions (e.g., marketing mix modeling, multi-touch attribution, incrementality testing, experiments), including defining the business question, establishing KPIs and success criteria, assessing data readiness, selecting the appropriate methodology, and carrying the work through execution, validation, interpretation, and application.
- Deep understanding of the distinctions among attributed performance, incremental impact, marketing efficiency, and progress toward broader business goals, with the judgment to determine which measurement approach is appropriate.
- Advanced hands-on analytical skills, including proficiency with SQL, R, Python, or another analytical programming language, and experience querying, combining, and analyzing complex, fragmented, or multi-source marketing data.
- Experience building and using dashboards, reporting solutions, analytical tools, spreadsheets, and AI-assisted workflows to support recurring reporting, deeper analysis, and client decision-making.
- Proven experience analyzing marketing performance data from multiple sources and translating it into clear insights, compelling narratives, and practical recommendations delivered directly to clients and senior stakeholders.
- Exceptional communication and consulting skills, with the ability to make sophisticated measurement concepts understandable and useful.
- Strong knowledge of marketing channels, campaign and ad platform data, tracking and tagging practices, conversion tracking, and the data infrastructure required to support attribution, experimentation, and advanced marketing measurement.
- Strong problem-solving and consulting skills, with the versatility to move between technical execution, performance reporting, measurement design, tool development, and strategic client consultation.
- Experience working with sophisticated customer-level data, attribution, experimentation, and closed-loop measurement required.
- Experience mentoring junior analytics professionals through technical guidance, quality review, and professional development, with prior people-management experience strongly preferred.
Perks and Benefits
- Competitive Salary
- Health, Dental and Vision benefit packages to fit all types of lifestyles
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (aka- unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
Candidates must currently live in the US and be legally authorized to work in the US without requiring visa sponsorship now or in the future. Verification of work eligibility will be required upon hire.
About Us:
Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.
Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Originally posted on Himalayas