Media Performance Buying Analyst
公司描述：Publicis 全球交付 (PGD);Publicis 集团是行业领先的全球连接能力平台。人才，技术和运营结合在一起为我们的客户提供惊人的解决方案。在世界各地区的媒体，数据，技术，商务和生产领域的专业知识.PGD 由最好的人才组成，每天都能实现全球规模，创新和转型。文化，增长和福祉突出了普巴斯全球交付的所有方面。#WeArePGD 概述成功的媒体购买分析师职位候选人将负责对我们媒体客户的大预算的媒体活动进行处理。管理整体付费营销策略，沟通，预算配置和 ROI.开发特定的运动以创造并保持高水平的质量结果，深入了解媒体分析和报告。责任 • 对媒体活动的大预算管理 • 为高质量的结果制定具体运动 • 针对性，预测，发射，步调，优化和报告•参与与激活相关的生产任务 • 关于程序内容和媒体分析的报告生成 • 维护购买，跟踪交付和确保产品销售 • 协助竞选前和后需求 • 解决收入模式问题并解决竞选问题的问题 •处理在线广告商和出版商查询 • 与同行进行培训和合作 • 持续学习和自我改进资格：•B2或以上的英语语言水平 •媒体/广告或相关，通信或业务学历 • 6个月 - 1年与项目管理或营销技能有关的职位：•微软 Excel:中级 （必须）•谈判和项目管理技巧 （必须）·主动和有目的的人 （必须）•购买媒体和广告知识 •测量和分析竞选活动表现的能力 •优秀的口头和书面沟通能力 •强大的分析和数值技能 •掌握 MS PowerPoint 原始地发布在喜马拉雅。
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Company description Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery. #WeArePGD Overview The successful candidate for the Media Buying Analyst position will be responsible for handling large budgets media campaigns for our Media clients. Managing overall paid marketing strategy, communication, budget allocation, and ROI. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting. Responsibilities • Handling large budgets for media campaigns • Developing specific campaigns for high-quality outcomes • Campaign targeting, projections, launch, pacing, optimization, and reporting • Participating in production tasks related to activation • Generating reports on program content and media analytics • Maintaining buys, tracking delivery, and securing make-goods • Assisting with pre-campaign and post-campaign requirements • Troubleshooting revenue models and resolving campaign issues • Handling online advertiser and publisher queries • Training and collaborating with peers • Continuous learning and self-improvement Qualifications Qualifications: • B2 or above English language level • Bachelor's Degree in Media/Advertising or related, Communication or Business Related • 6 months - 1 year in roles related to Project Management or Marketing Skills: • Microsoft Excel: Intermediate (Must) • Negotiation and project management skills (Must) • Proactive and purposeful person (Must) • Knowledge of media buying and advertising • Ability to measure and analyze campaign performance • Excellent verbal and written communication skills • Strong analytical and numerical skills • Proficiency in MS PowerPointOriginally posted on Himalayas