SEO专员
SEO Specialist
我们正在寻找一位经验丰富的SEO专家，负责协调客户的SEO工作，包括站内和站外优化、关键词扩展研究以及反向链接研究和推广。我们希望找到一位思路清晰且有洞察力的专业人士，能够与团队良好协作。SEO专家需要与多个团队合作，因此出色的沟通能力是必须的。该职位需要对SEO最佳实践和技巧有深入了解。
职责
- 与客户业务目标协调进行关键词研究，优化现有内容并发现新机会
- 协调网站和网页的元素及结构，提供SEO分析和建议
- 提供建议并执行/管理与SEO目标（总体和关键词特定）协调的内容开发策略
- 制定并实施链接建设活动
- 监控和评估网络分析仪表盘和报告，以制定和推荐SEO策略
- 向团队和管理层汇报项目进展、时间表和成果
- 实施和管理搜索引擎程序（XML站点地图、购物feed、站长工具）
- 监控和评估主要搜索渠道中的搜索结果和搜索表现，以提高排名
- 5年以上SEO相关经验
- 本科优先
- 熟悉常用关键词工具（Google、WordTracker、Keyword Discovery等）
- 有使用CMS环境的经验
- 熟悉HTML/CSS和网站管理
- 高级熟练使用MS Excel、PowerPoint和Word
- 有使用各种分析工具（包括Google Analytics和内部报告工具）进行网站分析的经验优先
- 能够创建易于阅读的报告，传达复杂的数据集
- 对数据敏感，具备分析思维
- 注重细节，能够在以截止日期为导向的环境中有效处理多任务
- 能够清晰有效地表达自己的想法和观点
- 具有高度的职业道德、自主性和自我驱动力
- 优秀的分析、组织、项目管理和时间管理能力
所有信息将根据EEO指南保密。
成立于2007年，INSEGMENT是一家入选Inc 5000的全方位数字营销和广告代理公司
位于其中一个最具创新力的技术中心的核心地带
查看英文原文
We are looking for an experienced SEO Specialist to coordinate SEO efforts for our clients, including onsite and offsite optimization, keyword expansion research, and backlink research and outreach. We are looking for a cogent and insightful professional who is a great collaborator. The SEO Specialist works with a variety of teams٫ so great communication skills are a must. Current knowledge of SEO best practices and techniques is essential to this role.
Responsibilities
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
- Develop and implement link building campaigns
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Communication to team and management on project development, timelines, and results
- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
- Prior experience in SEO (5+ years)
- Bachelor's Degree preferred
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS environments
- Knowledge of HTML/CSS and website administration
- High-level proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools preferred
- Ability to create easy-to-read reports relaying complex data sets
- Comfortable with data, must possess an analytical mindset
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management, and time management skills
All your information will be kept confidential according to EEO guidelines.
ESTABLISHED IN 2007, INSEGMENT, AN INC 5000 COMPANY, IS A FULL-SERVICE DIGITAL MARKETING AND ADVERTISING AGENCY
Located at the heart of one of the most innovative technology hubs in the world — Boston, we pride ourselves on bringing our clients quantifiable, high-impact marketing results. Working across strategy, creativity, and a meticulous engineering process, we deliver innovative digital marketing solutions. We want YOU to be a part of an ongoing transformation, taking our email marketing efforts to the next level.
Originally posted on Himalayas