社交媒体创意总监
Social Media Creative Director
职责
审阅并解读客户需求，识别每个请求背后的商业目标、目标受众、品牌要求和平台考量。
制定直接针对客户目标和品牌指南的社交媒体策略和创意概念。
将战略思考转化为清晰的创意方向，涵盖氛围、语气、信息层级、视觉处理和平台特定格式。
创建详细的分镜脚本和逐场景拍摄分解，以便设计师、剪辑师和视频摄影师准确执行。
亲自使用AI图像生成、视频生成、生成式编辑和其他创意平台来原型化概念、情绪板和预可视化内容。
将AI生成的输出作为创意参考，为设计师提供关于场景构图、摄像机角度、转场、节奏和视觉处理的精确指导。
监控新兴的AI创意技术，并评估其对创意工作流程的潜在价值。
推广AI辅助流程，以加快创意构思、迭代和客户交付速度，同时保持创意质量。
向设计师、视频摄影师和剪辑师提供明确的创意和技术指导。
根据需求和策略审查进行中的工作，提供结构化反馈，并引导迭代直至交付物符合客户要求。
与策略和规划相关方协调创意时间线，确保按时完成交付物。
在不同客户和活动之间保持一致的创意质量和品牌标准。
与客户经理和策略团队合作，确保创意方向与客户目标、付费媒体、SEO和内容计划一致。
内部展示创意概念和分镜脚本，并在需要时直接向客户展示。
高效地将客户和相关方的反馈整合到修订后的创意方向中。
要求
4年以上社交媒体创意、艺术指导、内容策略或相关领域的经验，最好是在代理机构环境中。
有将客户需求转化为跨多个平台执行的社交媒体活动的实操经验。
有通过详细分镜脚本指导设计师、视频摄影师、剪辑师或制作团队的经验。
具备AI创意工具的实际操作经验，包括图像生成、视频生成、生成式编辑或AI辅助分镜脚本。这是基本要求。
较强的故事板创作能力
查看英文原文
Accountabilities
Review and interpret client briefs, identifying the commercial objectives, target audiences, brand requirements, and platform considerations behind each request.
Develop social media strategies and creative concepts that directly address client objectives and brand guidelines.
Translate strategic thinking into clear creative direction covering mood, tone, messaging hierarchy, visual treatment, and platform-specific formats.
Create detailed storyboards and scene-by-scene shot breakdowns that designers, editors, and videographers can execute accurately.
Personally use AI image-generation, video-generation, generative editing, and other creative platforms to prototype concepts, mood boards, and pre-visualizations.
Use AI-generated outputs as creative references, providing designers with precise guidance on scene composition, camera angles, transitions, pacing, and visual treatment.
Monitor emerging AI creative technologies and assess their potential value for the creative workflow.
Promote AI-assisted processes that accelerate ideation, iteration, and client turnaround while maintaining creative quality.
Brief and direct designers, videographers, and editors with clear creative and technical guidance.
Review work in progress against the brief and strategy, provide structured feedback, and guide iterations until deliverables are client-ready.
Coordinate creative timelines with strategy and planning stakeholders to ensure deliverables are completed on schedule.
Maintain consistent creative quality and brand standards across clients and campaigns.
Collaborate with account and strategy teams to align creative direction with client objectives, paid media, SEO, and content plans.
Present creative concepts and storyboards internally and, when required, directly to clients.
Incorporate feedback from clients and stakeholders efficiently into revised creative direction.
Requirements
4+ years of experience in social media creative, art direction, content strategy, or a closely related role, ideally within an agency environment.
Proven experience translating client briefs into executed social media campaigns across multiple platforms.
Experience directing designers, videographers, editors, or production teams through detailed, scene-by-scene execution.
Hands-on, practical experience with AI creative tools, including image generation, video generation, generative editing, or AI-assisted storyboarding. This is an essential requirement.
Strong storyboarding and shot-planning abilities, with the capacity to communicate visual direction clearly and precisely.
Deep understanding of platform-native content formats across Instagram, TikTok, YouTube Shorts, Snapchat, LinkedIn, and similar channels.
Excellent creative writing and concept-development skills.
Strong presentation and communication skills for internal and client-facing creative pitches.
Ability to manage multiple client briefs, campaigns, and creative workstreams simultaneously.
Familiarity with paid social performance metrics and an understanding of how creative influences campaign results is a plus.
Previous experience creating content for GCC or MENA markets is an advantage.
Benefits
Fully remote position.
Opportunity to work across diverse social media platforms, creative formats, and client campaigns.
Hands-on use of emerging AI creative technologies as part of the creative workflow.
Opportunity to influence creative strategy, direction, and production processes.
Collaboration with multidisciplinary teams including strategists, designers, videographers, and editors.
Exposure to a range of digital marketing disciplines and client objectives.
Flexible remote working environment.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
#LI-CL1