数字营销专员

Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media.
This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition.
You’ll have direct ownership over:

• Google Ads and PPC campaigns

• SEO and organic search growth

• Paid media optimization

• Social media engagement

• Conversion and lead generation performance

• Campaign analytics, testing, and reporting

If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions, this role is a strong fit.
What You’ll Own
Google Ads, PPC & Paid Media – Primary Focus
Build, manage, and optimize campaigns across:

• Google Search Ads

• Google Display Ads

• Remarketing

• Performance Max (PMax)

Own campaign execution from setup through optimization, including:

• Keyword research

• Audience targeting

• Campaign and ad group structure

• Budget allocation

• Bidding strategies

• Conversion-focused campaign scaling

Write and test:

• Ad copy

• Headlines

• CTAs

• Creative variations

Continuously monitor and optimize:

• CPC

• CTR

• CPA

• Conversions

• ROAS

Identify underperforming campaigns quickly and implement data-backed improvements.
SEO & Organic Growth
Conduct keyword and competitor research using tools such as:

• SEMrush

• Ahrefs

• Google Search Console

Optimize:

• Metadata

• Page titles and headings

• Internal linking

• Website content

• On-page SEO

Support:

• Technical SEO

• Content optimization

• Organic growth initiatives

• Keyword and content-gap strategies

Monitor:

• Keyword rankings

• Organic traffic

• Search visibility

• Website performance

Identify opportunities to improve rankings and increase qualified organic traffic.
Social Media Management & Engagement
Support social media growth and engagement across:

• LinkedIn

• Instagram

• Facebook

Manage and support:

• Post scheduling

• Captions

• Comments and DMs

• Audience interactions

• Social content optimization

Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement.
Analytics, Reporting & Optimization
Track marketing performance across:

• Paid advertising

• SEO

• Organic traffic

• Social media

Analyze performance using:

• Google Analytics 4 (GA4)

• Google Ads

• Meta Ads Manager

• SEMrush

• Ahrefs

• Google Search Console

Prepare clear reports covering:

• Campaign performance

• Marketing KPIs

• Tests and experiments

• Performance trends

• Optimization opportunities

• Recommended next steps

Maintain organized documentation of campaign changes, tests, results, and learnings.
Conversion & Performance Optimization

• Run structured A/B tests across ads, messaging, targeting, and landing pages

• Identify conversion bottlenecks across acquisition funnels

• Recommend improvements to landing pages and campaign experiences

• Test new audiences, keywords, messaging, and creative approaches

• Scale successful campaigns while maintaining cost efficiency

• Use performance data to prioritize optimization opportunities

What Makes You a Strong Fit
You:

• Think in terms of measurable marketing performance

• Enjoy optimizing campaigns rather than simply launching them

• Combine analytical thinking with hands-on execution

• Understand both paid and organic acquisition

• Proactively identify performance gaps and growth opportunities

• Are comfortable testing new ideas and learning from data

• Care about leads, conversions, and revenue — not just traffic

• Can independently manage multiple marketing priorities

Required Experience & Skills
Must-Have

• 3+ years of hands-on digital or performance marketing experience

• Strong practical experience with:

• Google Ads

• PPC / Paid Search

• SEO

• Social media management

• Strong understanding of:

• CPC

• CTR

• CPA

• Conversion Rate

• ROAS

• Paid media optimization

• Experience using:

• Google Ads

• Google Analytics 4 (GA4)

• Google Search Console

• SEMrush and/or Ahrefs

• Meta Ads platforms

• Strong keyword research and campaign optimization skills

• Strong copywriting and written communication skills

• Ability to interpret marketing data and make optimization decisions

• Strong organizational and reporting skills

• Ability to work independently in a remote environment during U.S. business hours

Nice to Have

• Experience managing multiple client accounts

• Experience with Meta Ads

• Background in:

• SaaS

• E-commerce

• B2B marketing

• Experience with:

• A/B testing

• Landing page optimization

• Conversion Rate Optimization (CRO)

• Familiarity with:

• Marketing automation

• Content marketing

• Email marketing systems

• Experience building marketing dashboards or automated reports

Tools & Platforms

• Google Ads

• Google Analytics 4 (GA4)

• Google Search Console

• SEMrush

• Ahrefs

• Meta Ads Manager

• LinkedIn

• Instagram

• Facebook

• SEO and reporting tools

What a Typical Day Looks Like
You might:

• Review Google Ads dashboards and marketing KPIs

• Adjust campaign budgets, bids, keywords, and targeting

• Test new ad copy, headlines, CTAs, and creatives

• Analyze CPC, CTR, CPA, conversions, and ROAS

• Monitor keyword rankings and organic traffic

• Identify new SEO and content opportunities

• Review social media engagement and audience activity

• Analyze conversion performance

• Document campaign tests and results

• Prepare performance reports and recommendations for leadership

In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels.
Key Metrics for Success
Paid Media

• Return on Ad Spend (ROAS)

• Cost Per Acquisition (CPA)

• Cost Per Click (CPC)

• Click-Through Rate (CTR)

• Conversion Rate

• Lead volume and quality

SEO & Organic Growth

• Organic traffic growth

• Keyword ranking improvements

• Search visibility

• Qualified organic leads

Social & Overall Performance

• Social engagement and audience growth

• Lead generation

• Campaign conversion performance

• Reporting accuracy

• Consistent testing and optimization

• Overall marketing ROI

Why This Role Stands Out

• Direct ownership of Google Ads, PPC, SEO, and digital growth

• Hands-on role with measurable business impact

• Opportunity to work across paid and organic acquisition channels

• Strong autonomy over campaign testing and optimization

• Exposure to performance analytics and conversion strategy

• Fully remote work environment

• Growth opportunities into:

• Performance Marketing Manager

• Growth Marketing Manager

• Paid Media Manager

• Digital Marketing Lead

Interview Process

• Initial Screening Call

• Spark Hire Intro Video

• Recruiter Interview

• Final Interview

• Offer & Onboarding

Apply Now
If you:

• Love performance marketing and paid media

• Have hands-on Google Ads and PPC experience

• Understand how to grow organic traffic through SEO

• Enjoy analyzing data and improving ROAS

• Constantly test campaigns to improve conversions

• Want ownership over multiple digital growth channels

This is a strong opportunity to take ownership of paid media, SEO, social engagement, and performance optimization in a results-driven remote environment.
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Originally posted on Himalayas