高级激励策略师
Sr. Strategist, Engagement Incentives
为什么加入GEICO?
在GEICO,我们提供一个充满成就感的职业生涯,你的抱负将得到无限可能的支持。每天,我们通过为数以百万计的客户提供优质保障,在他们最需要的时候提供支持,来捍卫我们的标志性品牌。我们致力于不懈创新,超越客户的期望,同时在全国范围内对当地社区产生实际影响。
GEICO成立于1936年,是伯克希尔哈撒韦公司家族的一员,也是美国最大的汽车保险公司之一。当你加入我们公司时,我们希望你感受到被重视、被支持,并自豪地在这里工作。这就是为什么我们提供GEICO承诺:优秀的企业、优秀的文化、丰厚的回报和出色的职业发展。
GEICO正在寻找一位高度积极、经验丰富的高级策略师,加入我们的独立代理人销售团队。成功候选人将直接向代理销售参与策略总监汇报,并负责制定、创建、实施和管理内容、项目和体验,以促进产品更早、更广泛地采用,增强对GEICO的品牌信任和偏好。此职位将直接影响GEICO在其整个独立代理人合作伙伴网络中的市场份额。
职责:
- 与产品、销售和平台领导合作,定义目标和成功指标,然后设计符合业务重点的参与活动、合作项目和独特体验。
- 规划、构建、部署、评估并迭代微激励活动,以推动代理人在所有三种销售部署中获得更深的关注、参与、业绩、信任和偏好,使用项目、广泛传播活动、工具、激励措施和虚拟体验。
- 为BDs/AOMs构建和咨询现成的代理人挑战,以利用这些挑战改变代理人行为。
- 规划和部署GEICO独立代理人惊喜与愉悦计划并支持相关活动。
- 设计并实施代理人卓越计划,以表彰顶尖个人成就者,并帮助新代理人设定目标和期望。
- 设计并管理日常参与内容和福利。
- 测试提高虚拟活动注册率、出席率和参与度的方法。
- 担任现场和按需活动的主题专家和演讲者。
- 定期监控、收集并提升改善项目体验的机会。
要求:
- 具有7年以上市场营销、传播或销售策略方面的经验
查看英文原文
Why Join GEICO?
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.
Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
GEICO seeks a highly motivated and experienced Sr. Strategist, Engagement Incentives to join our Independent Agent Sales team. The successful candidate will directly report to the Director, Agency Sales Engagement Strategy and will be responsible for strategic planning, creation, implementation and management of content, programs and experiences that encourage earlier and broader product adoption, brand trust and preference for GEICO. This role will have a direct impact on GEICO’s market share across its entire network of independent agent partners.
RESPONSIBILITIES:
- Collaborate with product, sales and platform leadership to define objectives and success measures, then design engagement campaigns, partnership programs and unique experiences that deliver against business priorities.
- Plan, build, deploy, measure and iterate on micro-incentive campaigns to drive deeper agent attention, engagement, production, trust and preference across all three sales deployments using programs, broad reach campaigns, tools, incentives, and virtual experiences.
- Build and consult on off-the-shelf agent challenges for BDs/AOMs to leverage to change agent behavior
- Plan and deploy a GEICO IA surprise and delight program and support campaigns
- Design and implement an agent superlatives program to recognize top individual achievers and help set goals and expectations for new agents.
- Design and manage daily engagement content and perks
- Test ways to drive higher registration, attendance and engagement in virtual events
- Serve as subject matter expert and presenter for live and on-demand events.
- Regularly monitor, collect and elevate opportunities to improve program experience.
QUALIFICATIONS:
- 7+ years of experience as a marketing, communications or sales strategist.
- Bachelor's degree in business, marketing, communications, or a related field
- Executive communication skills (writing, influencing, persuading, presenting) and a strong ability to collaborate and build relationships with internal stakeholders from corporate headquarters to regional to individual office locations.
- Proven track record of successfully developing and translating sales strategy into results.
- Attention to detail and ability to adapt to ongoing change.
PREFERRED QUALIFICATIONS:
· 5+ years of experience designing and implementing programs designed to drive loyalty, trust, and deeper engagement.
LOCATION:
- Remote with travel up to 5% (events, sales conference)
- Opportunity to work in available office space at a regional GEICO office, not required
Annual Salary
$121,975.00 - $189,625.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
The GEICO Pledge:
Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
Great Careers:Personalized development programs, mentorship, and certification assistance.
Great Culture:Inclusive and collaborative culture rooted in shared success.
Great Rewards:Competitive pay, benefits, and flexibility to support your well-being and future.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
Originally posted on Himalayas