Director of Growth Marketing & Analytics
总体来看，成长营销和分析主任完全远程。$155K$192K +奖金+益处帮助更多的人与关心联系起来。你将领导我们的会员收购策略，将数据转化为行动，并改善从首次兴趣到成为会员的旅程。你将做什么 ·拥有会员收获引擎，终端至终点。在付费媒体，生命周期和新兴增长频道中设定战略。带领 paid 搜索，付费社交，显示，传统媒体和程序业绩营销以最大限度地提高合格的会员收藏和 ROI. · 不屈不绝地实验。通过 A/B 测试，转换率优化，登陆页面优化，观众细分 - 每个部分都是值得测试的假设。· 使预算工作更艰难。与财务合作在预测，投资策略和预算分配模型上推动增长而不会超过运营能力。· 与关心提供步伐发展。与会员访问和运营一起工作，使需求生成符合约定可用性，可持续增长，而不仅仅是增长。·将数据变成决策。与分析合作于数据质量，归属和报告。建立测量框架，仪表板，KPI 和运营节奏，将市场投资与业务成果联系起来，并把见解转化为执行领导的战略建议。· 引领工具和合作伙伴。管理采购，分析，SEO 和绩效营销领域的市场技术平台和外部机构合作伙伴。· 找到下一步。识别，评估和扩展新的收购道，仔细了解行业趋势，竞争动态和消费者行为。责任工作环境 & 计划完全远程 东方时区配合是我们临床和运营团队喜欢重叠的。根据业务需求，可达20%的旅行。为什么加入我们 ·营销是重要的。你的工作帮助人们找到和关心联系。·真正的拥有者。•战略，预算，道以及与你一起发展的 SVP 市场及增长。·可以随着你一起发挥作用。作为一个 IC,成为成长旅程的一部分。
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Overview
Director of Growth Marketing & Analytics
Fully Remote | $155K–$192K + Bonus + Benefits
Help more people connect with care. You'll lead our member acquisition strategy, turn data into action, and improve the journey from first interest to becoming a member.
What You'll Do
- Own the member acquisition engine, end to end. Set strategy across paid media, lifecycle, and emerging growth channels. Lead performance marketing across paid search, paid social, display, traditional media, and programmatic to maximize qualified member acquisition and ROI.
- Experiment relentlessly. A/B testing, conversion rate optimization, landing page optimization, audience segmentation- every part of the funnel is a hypothesis worth testing.
- Make the budget work harder. Partner with Finance on forecasts, investment strategy, and budget allocation models that drive growth without outrunning operational capacity.
- Grow in step with care delivery. Work with Member Access and Operations so demand generation aligns with appointment availability, sustainable growth, not just growth.
- Turn data into decisions. Partner with Analytics on data quality, attribution, and reporting. Build measurement frameworks, dashboards, KPIs, and operating cadences that connect marketing investment to business outcomes, and turn insights into strategic recommendations for executive leadership.
- Lead the tools and the partners. Manage marketing technology platforms and external agency partners across acquisition, analytics, SEO, and performance marketing.
- Find what's next. Identify, evaluate, and scale new acquisition channels with a close read on industry trends, competitive dynamics, and consumer behavior.
Responsibilities
Work Environment & Schedule
Fully remote — Eastern time zone alignment preferred for overlap with our clinical and operational teams.
Up to 20% travel, as business needs require.
Why Join Us
- Marketing that matters. Your work helps people find and connect with care.
- Real ownership. Strategy, budget, channels, and a direct line to the SVP of Marketing & Growth.
- A role that can grow with you. Make your mark as an IC, be part of the growth journey.
Qualifications
What You Bring
- 8+ years in growth marketing, performance marketing, digital marketing, or marketing analytics, including management of multi-million-dollar budgets and a demonstrated record of improving ROI through data-driven decision-making.
- Deep expertise in performance marketing, digital acquisition, and growth strategy, with a strong understanding of Google Ads, Meta, SEO, web analytics, and marketing automation technologies.
- Sharp analytical judgment. You interpret complex datasets, build the attribution, forecasting, and reporting muscle behind them, and turn insights into business recommendations.
- A testing mindset. Demonstrated experience optimizing conversion funnels through experimentation.
- Partnership experience that shows. You've managed marketing technology platforms and agency relationships, and partnered with analytics, product, and operations teams to deliver measurable business outcomes.
- Education: Bachelor's degree in Marketing, Business, Analytics, Economics, Statistics, or a related field required; Master's degree preferred. Healthcare, consumer technology, or high-growth services experience is a plus.
Originally posted on Himalayas