Meta Paid Ads Strategist + Buyer- Mainland US
申请前快速注意事项候选人必须总部位于美国，并且授权在没有赞助的情况下工作。关于 RR 数字 RR 数字是一个快速增长的数字营销机构，帮助律师事务所通过创新营销策略，数据驱动决策和运营卓越发展。我们与全国各地雄心勃勃的律师事务公司合作，通过付费媒体，SEO,网络开发和营销技术推动可衡量的业务增长。我们的团队重视拥有者，持续改善，协作以及优先考虑结果的思维方式。我们正在建立一个有才华的专业人员团队，他们喜欢解决复杂的问题，快速移动和对客户产生意义性的影响。关于作为媒体买家的角色，你将负责在 Meta 平台上规划，启动，优化和扩展付费广告活动，并提供支持谷歌广告和其他付费社交平台等额外的道的机会。你将与我们的付费广播团队密切合作开发竞选概念，识别目标受众，分配预算，监测绩效以及发现优化的机会，从而为我们律师事务所客户带来结果。这是一个非常实用的角色，对于喜欢潜入数据中，独立解决问题并拥有竞选成功的人来说。你会做什么？·根据客户目标，目标受众和预算配置制定竞选计划 · 建立，启动和管理主要在 Meta 平台上付费广告活动 · 每天监测竞选绩效并做出基于数据的优化决策 ·分析 CPL,CPA,转换率和领先质量等关键性能指标 ·同时保持效率和利能力而扩展成功的竞选活动 ·执行 A/B 测试战略跨观众体验，创意，消息和登陆页面 ·与付费广告团队成员合作，提供基于绩效的建议和见解 · 解决跟踪，归因，转换和像素相关的问题 · 保持精确的竞选设置，预算管理和报告流程 · 识别新兴趋势，平台变化和增长机会 · 向内部利益关方和客户展示竞选表现的见解和建议 · 进行独立研究以发现新的机遇，战术和最佳实践要求要求要求资格 · 5年以上经验管理付费媒体摄像头
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A Quick Note Before You Apply
Candidates must be based in the United States and authorized to work without sponsorship.
About RR Digital
RR Digital is a fast-growing digital marketing agency helping law firms grow through innovative marketing strategies, data-driven decision-making, and operational excellence.
We partner with ambitious law firms across the country to drive measurable business growth through paid media, SEO, web development, and marketing technology. Our team values ownership, continuous improvement, collaboration, and a results-first mindset.
We’re building a team of talented professionals who enjoy solving complex problems, moving quickly, and making a meaningful impact for our clients.
About the Role
As a Media Buyer, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns across Meta platforms, with opportunities to support additional channels such as Google Ads and other paid social platforms.
You’ll work closely with our Paid Advertising team to develop campaign concepts, identify target audiences, allocate budgets, monitor performance, and uncover optimization opportunities that drive results for our law firm clients.
This is a highly hands-on role for someone who enjoys diving into data, solving problems independently, and taking ownership of campaign success.
What You’ll Do
- Develop campaign plans based on client goals, target audiences, and budget allocations
- Build, launch, and manage paid advertising campaigns primarily across Meta platforms
- Monitor campaign performance daily and make data-driven optimization decisions
- Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality
- Scale successful campaigns while maintaining efficiency and profitability
- Execute A/B testing strategies across audiences, creative, messaging, and landing page experiences
- Partner with Paid advertising team members to provide performance-based recommendations and insights
- Troubleshoot tracking, attribution, conversion, and pixel-related issues
- Maintain accurate campaign setup, budget management, and reporting processes
- Identify emerging trends, platform changes, and growth opportunities
- Present campaign performance insights and recommendations to internal stakeholders and clients
- Conduct independent research to uncover new opportunities, tactics, and best practices
Requirements
Required Qualifications
- 5+ years of experience managing paid media campaigns
- Experience with campaign attribution, conversion tracking, and performance reporting
- Hands-on experience with Meta Ads Manager and paid social advertising
- Experience scaling lead generation campaigns while maintaining efficiency targets
- Experience with reporting and analytics platforms such as Looker Studio, Domo, Tableau, or Power BI
- Experience analyzing campaign performance and making data-driven optimization decisions
- Strong understanding of lead generation and demand generation marketing
- Strong analytical, organizational, and problem-solving skills
- Ability to work independently, take initiative, and proactively solve problems
- Proven ability to manage multiple campaigns and priorities simultaneously
- Excellent attention to detail and commitment to accuracy
- Strong communication and collaboration skills
Preferred Qualifications
- Experience managing mass tort advertising campaigns
- Experience with class action advertising campaigns
- Experience marketing legal services or working within highly regulated industries
- Agency experience managing multiple client accounts
Additional Plus Factors
- Experience with Google Ads
- Familiarity with TikTok, Reddit, LinkedIn, Snapchat, or X advertising platforms
Who You Are
- Detail-oriented and highly organized
- Naturally curious and eager to learn
- Confident in your expertise while remaining open to feedback and collaboration
- Self-motivated and accountable
- Strategic thinker who can connect data to business outcomes
- Comfortable taking initiative and researching solutions independently
- Passionate about continuous testing, learning, and optimization
What Success Looks Like
- Campaigns are launched accurately and on schedule
- Performance consistently improves through thoughtful optimization and testing
- Opportunities for growth and scale are proactively identified
- Reporting is accurate, actionable, and delivered on time
- Issues are identified and resolved before they become larger problems
- Strong collaboration with peersClients receive measurable results that support their business goals
- Ability to accurately convey results, issues, successes, and general key updates to clients
Benefits
- 401(k): Match 100% of employee contributions up to 4%
- Unlimited Manager-Approved Paid Time Off
- Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
- Dental & Vision Insurance: Guardian
- Company-provided MacBook
- Fully Remote
Work Authorization
Candidates must be authorized to work in the United States without current or future sponsorship requirements. At this time, RR Digital is unable to provide visa sponsorship or employment-based immigration support for this role.
Originally posted on Himalayas