程序化媒体平台购买员
Programmatic Media Platform Buyer
AD+GENUITY | 程序化媒体购买员
关于 AD+GENUITY：
Ad+genuity 是一家全服务数字媒体购买代理机构，专注于为付费社交和程序化广告制定全渠道策略。我们通过提供透明的媒体购买策略，致力于与客户建立信任，确保他们在品牌安全、合格的投放位置上传达信息。
职位概述：
程序化购买员负责在 DSP 环境中执行日常活动，包括设置、投放、节奏管理、质量控制和优化支持。该职位注重准确执行、报告协助和战术性能管理，在高级购买员或程序化负责人指导下完成工作。程序化购买员需与策略、分析和客户对接团队密切合作，确保活动正确启动、持续监控，并优化至预期表现。
我们寻找的人选：
- 具备基础 DSP 经验的程序化实践者
- 注重细节的执行者，重视准确性、一致性和质量保证规范
- 善于分析的思考者，渴望学习优化逻辑和性能驱动因素
- 有条理的多任务处理者，能够同时管理多个活动
- 协作能力强的成员，能清晰沟通并适时上报问题
- 好奇的学习者，有动力深入掌握平台和优化技能
职责：
- 按照工作流程标准和 QA 检查清单，在 DSP 平台上构建并启动程序化活动。
- 映射创意素材，应用受众细分，设置预算，并配置节奏、定向、频率上限、地理设置和品牌安全控制。
- 进行 QA 审核，确保正确投放、像素实现、平台设置与策略一致。
- 每日跟踪节奏、预算分配、受众投放、库存表现和渠道准确性。
- 识别投放问题、低效情况、投放不足风险或节奏偏差，并根据需要上报。
- 进行每日健康检查，并向高级购买员或客户对接团队提供内部更新。
- 在高级购买员、分析师或战略方向指导下，协助执行优化变更。
- 在指示下进行出价调整、预算重新分配、频率优化、供应路径过滤或创意轮换更新。
- 支持 A/B 测试和旨在提升表现的战术变更
查看英文原文
AD+GENUITY | PROGRAMMATIC MEDIA BUYER
ABOUT AD+GENUITY:
Ad+genuity is a full-service digital media buying agency focused on developing omnichannel strategies for both paid social and programmatic advertising. Our focus is on building trust with our clients by providing them with a transparent media buying strategy focused on delivering their message on a brand safe, qualified placement.
JOB SUMMARY:
The Programmatic Buyer is responsible for executing day-to-day campaign tasks across DSP environments, including setup, trafficking, pacing management, quality control, and optimization support. This role focuses on accurate execution, reporting assistance, and tactical performance management under the direction of senior buyers or programmatic leads. The Programmatic Buyer collaborates closely with strategy, analytics, and client-facing teams to ensure campaigns are launched correctly, monitored consistently, and optimized to performance expectations.
WHO WE’RE LOOKING FOR:
- Skilled programmatic practitioner with foundational DSP experience
- Detail-oriented executor who values accuracy, consistency, and QA discipline
- Analytical thinker eager to learn optimization logic and performance drivers
- Organized multitasker comfortable managing multiple campaigns simultaneously
- Collaborative team member who communicates clearly and escalates issues appropriately
- Curious learner motivated to build deeper platform and optimization expertise
RESPONSIBILITIES:
- Build and launch programmatic campaigns in DSP platforms following workflow standards and QA checklists.
- Map creative assets, apply audience segments, set budgets, and configure pacing, targeting, frequency caps, geo settings, and brand safety controls.
- Conduct QA reviews to ensure proper trafficking, pixel implementation, platform settings, and alignment to strategy.
- Track pacing, budget allocation, audience delivery, inventory performance, and channel accuracy on a daily basis.
- Identify delivery issues, inefficiencies, underdelivery risks, or pacing deviations and escalate as needed.
- Maintain daily health checks and provide internal updates to senior buyers or client-facing teams.
- Assist in execution of optimization changes guided by senior buyers, analysts, or strategic direction.
- Apply bid adjustments, budget reallocation, frequency optimization, supply path filtering, or creative rotation updates when instructed.
- Support A/B testing and tactical changes designed to improve KPI performance.
- Support reporting teams by organizing campaign data, extracting performance metrics, and documenting optimization actions.
- Deliver performance notes, pacing screenshots, and campaign health updates to internal stakeholders.
- Maintain platform hygiene, naming conventions, trafficking accuracy, and documentation standards.
- Ensure adherence to brand safety, privacy compliance, platform policy, and internal SOPs.
REQUIREMENTS:
- 1–3 years of experience in programmatic media, ad operations, DSP execution, or performance marketing
- Working knowledge of at least one major DSP platform (e.g., The Trade Desk, DV360, MediaMath, Yahoo DSP)
- Strong attention to detail and comfort working with pacing trackers, QA checklists, and spreadsheets
- Basic understanding of targeting controls, bidding logic, and campaign performance indicators
- Strong communication and teamwork skills
- Interest in growing programmatic expertise and optimization skills
COMPENSATION:$65,000-$70,000
- Comprehensive benefits package, including medical, dental, vision
- 401k-matching contribution
- Generous paid-time-off compensation
- Flexible work schedule
- Paid volunteer opportunities and company-supported charitable events
- Collaborative, creative, and fun team environment with professional growth opportunities
ABOUT MILES:
Miles Partnership is a global collective of specialized brands united by a shared commitment to positively advancing the travel industry through collaboration, innovation and meaningful impact. By combining deep individual expertise with a spirit of partnership, we help destinations thrive on a worldwide scale.
OUR COMMITMENT TO CULTURE:
We are driven by our commitment to actively evolve inclusive marketing industry practices, drive innovation within the company and empower our team, our clients and the communities we serve. We will make intentional actions to build a work culture where our team members are always heard, empowered and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all.
Ad+genuity is an equal employment opportunity employers.
Originally posted on Himalayas