Meta 广告专家
Meta Ads Specialist
关于 Huzzle
Huzzle 将优秀人才与英国、美国、加拿大、欧洲和澳大利亚的领先公司提供的顶级机会相连接。我们的客户包括初创公司、数字机构和科技平台，涉及 SaaS、MarTech、FinTech 和 EdTech 等行业。与外包公司不同，我们会将你直接安置在客户公司，你将作为其团队中受重视的成员被聘用。
职位类型：全职
合作方式：独立承包商
职位概述
我们正在寻找一位以结果为导向的媒体购买专员，要求有2-4年或以上管理并优化付费广告活动的经验。你将负责在数字广告渠道上规划、启动、监控和扩展广告活动，重点在于 Meta 广告。
本职位需要具备使用 Meta 广告管理器的实际操作经验。你应熟悉管理广告预算、分析活动表现、测试创意和受众策略，并根据数据做出决策以提高效果。
主要职责
- 在 Meta 平台上规划、启动、管理和优化付费广告活动。
- 通过 Meta 广告管理器管理广告活动，包括活动结构、受众、预算、竞价和优化。
- 监控关键绩效指标，包括 ROAS、CPA、CPL、CTR、CPC、CPM 和转化率。
- 制定并执行与活动和业务目标一致的媒体购买策略。
- 持续进行受众、投放位置、创意和优惠测试，以提升广告效果。
- 建立和管理 A/B 测试和多变量测试策略。
- 识别可以扩展成功广告活动的机会，同时保持性能和效率。
- 分析广告数据，并将洞察转化为明确的优化行动。
- 与创意和营销团队合作，开发高效果的广告概念和信息。
- 监控创意表现，并识别何时需要新的创意变体或角度。
- 有效管理广告预算，并根据表现分配支出。
- 实施并监控再定位和潜在客户获取广告活动。
- 准备定期的绩效报告，突出结果、洞察和改进机会。
- 关注 Meta 广告功能、算法、政策和行业最佳实践的变化。
要求
- 2-4年或以上专业的媒体购买或付费社交广告经验。
- 需要具备扎实的 Meta 广告实际操作经验。
- 能提供相关证明
查看英文原文
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We are looking for a results-driven Meta Ads Specialist to manage and scale high-performing paid social campaigns across Facebook and Instagram. In this role, you’ll take ownership of campaign strategy, execution, and optimization, working closely with creative and marketing teams to drive measurable growth. This is an ideal opportunity for someone who thrives in a performance-focused environment and understands how to turn data into revenue.
Key Responsibilities
- Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns
- Monitor and optimize campaigns to improve performance metrics (CPA, ROAS, CTR)
- Conduct audience research, segmentation, and targeting strategies
- Collaborate with creative strategists and designers to develop high-converting ad creatives
- Perform A/B testing on creatives, copy, and landing pages
- Analyze campaign data and provide actionable insights and reporting
- Manage ad budgets efficiently to maximize ROI
- Stay updated on Meta platform changes, trends, and best practices
Requirements
Must-Have:
- 3+ years of experience managing Meta Ads (Facebook & Instagram) campaigns
- Proven track record of scaling campaigns and achieving strong ROAS
- Strong understanding of ad funnels, audience targeting, and retargeting strategies
- Experience with Meta Ads Manager and analytics tools (e.g., Google Analytics)
- Ability to analyze performance data and make data-driven decisions
- Strong attention to detail and campaign management skills
- Excellent communication and ability to work in a remote team
Nice-to-Have
- Experience with TikTok Ads or Google Ads
- Background in eCommerce, DTC, or SaaS marketing
- Familiarity with tracking tools (e.g., pixels, conversion APIs)
- Experience working in an agency or high-growth startup
Benefits
💰 Competitive salary based on experience and performance
🌎 Fully remote role with flexible work environment
🚀 Work with fast-growing global brands and marketing teams
📈 Opportunity to scale campaigns with significant ad budgets
🎯 Direct impact on revenue and business growth
🤝 Collaborative, performance-driven team culture
Originally posted on Himalayas